- Divine Rights
OMMA Magazine, Susan Kuchinskas - Monday, April 21, 2008
Good news: Your spot has gone viral. Bad news: You have ...
- Agencies Get Adroit
OMMA Magazine, Susan Kuchinskas - Monday, October 1, 2007
Vonage was running 1 billion interactive impressions a month. So, when t ...
- Markets Focus: Tapping into the Mother Lode
OMMA Magazine, Susan Kuchinskas - Thursday, April 26, 2007
The top piece of advice expectant parents get is, "Your life wi ...
- TXT 4 CH8NG
OMMA Magazine, Susan Kuchinskas - Friday, December 29, 2006
Mobile cause marketer Rights Group teamed up with service provider SinglePoint ...
- A Two-Screen Approach
OMMA Magazine, Susan Kuchinskas - Tuesday, June 27, 2006
All you couch surfers, listen up! BuddyTV is a still-in-beta service th ...
- Whip It Good
OMMA Magazine, Susan Kuchinskas - Monday, March 2, 2009
Every marketer wants to go viral and everybody wants a community; it ...
- All Together Now
OMMA Magazine, Susan Kuchinskas - Wednesday, July 23, 2008
To introduce the F400 music phone, Samsung used a campaign that cross ...
- Doggy Style
OMMA Magazine, Susan Kuchinskas - Wednesday, July 23, 2008
You know how you've dumped someone because she couldn't stand the coati ...
- Trading Up
OMMA Magazine, Susan Kuchinskas - Monday, June 23, 2008
Between skyrocketing gas prices, add-on fees from travel providers and plummeting on-ti ...
- Markets Focus: Talking the Tween Talk
OMMA Magazine, Susan Kuchinskas - Tuesday, June 26, 2007
Teenagers weren't invented until 1944, if you believe Jon Savage's new boo ...
- Markets Focus: One Size Does Not Fit All
OMMA Magazine, Susan Kuchinskas - Friday, August 31, 2007
Advertisers are not always sure how to proceed when marketing to g ...
- The E-mail Overnights
OMMA Magazine, Susan Kuchinskas - Thursday, August 21, 2008
E-mail customer database segments delivered in minutes, based on everything customers d ...
- Tweakers
OMMA Magazine, Susan Kuchinskas - Thursday, August 21, 2008
All the little birdies sing ... spam, spam, spam. If only t ...
- Markets Focus: The Asian Connection
OMMA Magazine, Susan Kuchinskas - Thursday, November 1, 2007
Asians are swelling the ranks of American consumers: U.S. Census data releas ...
- DIY Creative
OMMA Magazine, Susan Kuchinskas - Monday, October 1, 2007
Those tacky commercials from the local auto shop may be standard fa ...
- It's All Relevant
OMMA Magazine, Susan Kuchinskas - Friday, February 22, 2008
Why not take a Web 2.0 approach to contextual advertising? Get W ...
- Markets Focus: Selling the Family Vacation
OMMA Magazine, Susan Kuchinskas - Thursday, February 22, 2007
Before they head out on vacation, most families go online to resear ...
- Markets Focus: Boomer Women
OMMA Magazine, Susan Kuchinskas - Friday, December 29, 2006
It happens at every technology conference. Some Web 2.0 smarty-pants touts wh ...
- Suck It Up
OMMA Magazine, Susan Kuchinskas - Tuesday, September 30, 2008
When HBO's marketing team heard about the latest show in development, th ...
- If You Can't Stop It, Monetize It
OMMA Magazine, Susan Kuchinskas - Tuesday, December 2, 2008
Entertainment companies have had little success stopping fans from illegally uploading the ...
- Dr.Ruth.com has STDs
OMMA Magazine, Susan Kuchinskas - Tuesday, September 30, 2008
What happens when a sex-advice site gets ... infected? During the la ...