- Staples, Office Depot Merger Called Off
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, May 11, 2016
The retailers made the announcement after a federal judge granted a prelimina ...
- Denny's Scores With Animated Breakfast Foods
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, May 11, 2016
"The engagement, specifically with the millennial audience, has been phenomenal," said Denny ...
- Pfizer Calls Review For Viagra International Campaign
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, May 11, 2016
Pfizer is reviewing for its consumer health business for advertising over-the-counter drug ...
- 'Captain America' Brings Brands Into Fold
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, May 11, 2016
The most notable partnership was the slick Audi commercial. Food was al ...
- PGA, LPGA Ink Marketing Deal With Topgolf
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, May 11, 2016
The two tours announced a new agreement with high-end, interactive driving ran ...
- Mazda Partners With 'USA Today' Sports
Marketing Daily, Tanya Gazdik - Wednesday, May 11, 2016
"When considering partnerships, Mazda looks for the best way to fit organical ...
- What Constitutes An Ad These Days?
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, May 10, 2016
Goose Island IPA has signed on to sponsor Hulu hit series "Casua ...
- Digitas, Facebook Join For Programming
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, May 10, 2016
While this partnership is more about Facebook and Digitas Studios working ...
- A-B InBev Looks To Replace Budweiser With 'America'
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, May 10, 2016
The labels don't stop there. They include phrases such as "E Plurib ...
- Corsodyl Uses Scare Tactics In Campaign
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, May 10, 2016
A woman sitting in bed is horrified when her teeth fall o ...
- Mission AthleteCare Enlists D-Wade, Reggie Bush
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, May 10, 2016
Mission AthleteCare is gathering its roster of brand ambassadors-investors for a multi-platfo ...
- Chevy Focuses On Malibu's Gas Savings
Marketing Daily, Tanya Gazdik - Tuesday, May 10, 2016
The Malibu is a priority launch for Chevrolet this year and wi ...
- Honda Plays Up Civic Coupe's Nonconformity
Marketing Daily, Tanya Gazdik - Tuesday, May 10, 2016
The multiplatform campaign includes TV, print and digital executions that highlight t ...
- Fiat Chrysler Courts Google
Around the Net In Brand Marketing, Tanya Gazdik - Monday, May 9, 2016
Fiat Chrysler Automobiles hopes its deal with Google to build 100 prototy ...
- KFC Makes Nail Polish That Tastes Like Chicken
Around the Net In Brand Marketing, Tanya Gazdik - Monday, May 9, 2016
KFC has unveiled an edible nail polish thanks to work from Ogil ...
- Liquor Brands Offer Millennials Signature Experiences
Around the Net In Brand Marketing, Tanya Gazdik - Monday, May 9, 2016
In an attempt to attract customers, especially much-desired Millennials, premium spirit bran ...
- Walmart Greeter Turning Into Security
Around the Net In Brand Marketing, Tanya Gazdik - Monday, May 9, 2016
The Walmart greeter (after being in danger of being cut altogether) ...
- Toyota Signs Racer B.J. Baldwin
Around the Net In Brand Marketing, Tanya Gazdik - Monday, May 9, 2016
Toyota is returning to the world of desert racing with a multi-ye ...
- Ford Escape Integrates With NBC Shows
Marketing Daily, Tanya Gazdik - Monday, May 9, 2016
"We know our fans are voracious consumers of life and they bett ...
- Pedigree Promotes #HeartsAligned Research
Marketing Daily, Tanya Gazdik - Monday, May 9, 2016
Clemenger BBDO in Australia created a video to detail the Pedigree-sponsored experimen ...
- Chanel Holds Fashion Show In Cuba
Around the Net In Brand Marketing, Tanya Gazdik - Friday, May 6, 2016
French fashion house Chanel staged its show in the Cuban capital, Hava ...
- Reebok Survey Reveals Activity Patterns
Around the Net In Brand Marketing, Tanya Gazdik - Friday, May 6, 2016
The survey shows people need to spend more time exercising and, ...
- Celestial Seasonings Brings Back The Bears
Around the Net In Brand Marketing, Tanya Gazdik - Friday, May 6, 2016
The company is returning to the classic packaging on its Celestial Seasonin ...
- Duracell Enlists John Slattery For Hearing Loss Ad
Around the Net In Brand Marketing, Tanya Gazdik - Friday, May 6, 2016
The primary audience is the millions of Americans with untreated hearing lo ...
- Marvel Uses Gaming For Marketing Books, Shows, Films
Around the Net In Brand Marketing, Tanya Gazdik - Friday, May 6, 2016
Marvel has one of the healthiest content businesses in the world wi ...
- Ram Truck Preps Derby-Themed Promo
Marketing Daily, Tanya Gazdik - Thursday, May 5, 2016
The brand's multi-tiered sponsorship includes branding on gate crew staff uniforms a ...
- Rachael Ray's Nutrish Pet Food Launches $40 Million Campaign
Marketing Daily, Tanya Gazdik - Friday, May 6, 2016
The brand's primary target/audience is women ages 35-54 with a household Inco ...
- Old Navy Blows Off Trolls Complaining About Interracial Ad
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, May 5, 2016
Apparel retailer Old Navy recently posted an advertising image that depicts ...
- McDonald's All-Day Breakfast Prompts Competition
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, May 5, 2016
The latest example is Burger King's Egg-Normous breakfast burrito, which was introduc ...
- FDA Targets LGBT Community With Anti-Smoking Ads
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, May 5, 2016
The FDA launched a $35.7 million anti-tobacco campaign focused on lesbian, ga ...