- How Big Can Mini Get Without Losing Its Cachet?
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 2, 2009
BMW's Mini isn't a "traditional" luxury brand, but the subcompact can co ...
- Going Downtown? L.L.Bean Launching A Contemporary Line
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 2, 2009
L.L.Bean says it wants to develop a clothing line -- dubbed L.L.Be ...
- Retailers Go To Greater Lengths To Communicate With Shoppers
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 2, 2009
A picture that accompanies this story is worth way more than ...
- New AmEx Campaign Urges Card Holders To 'Spend Responsibly'
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 2, 2009
American Express launched a major campaign yesterday that urges consumers to ta ...
- The Grocery Wars Intensify In SoCal As Vons Slashes Prices
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 2, 2009
The supermarket price war in Southern California is about to re- eru ...
- Nielsen: U.S. Ad Spend Down 15.4% In 2009
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 2, 2009
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- Document Details Plan To Promote Costly Drug, Lexapro
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 2, 2009
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- Higher Beer Prices Raises Red Flag
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 2, 2009
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- Marvel Deal Gives Disney Additional 5,000 Brands
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 1, 2009
For $4 billion in cash and stock, Walt Disney yesterday acquired ...
- Tobacco Firms Sue Over Right To Advertise To Adults
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 1, 2009
R.J. Reynolds, Conwood Co. LLC, and others filed a lawsuit against t ...
- Sigg On Defensive After Revealing Its Liners Contained BPA
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 1, 2009
Sigg, whose reusable metal bottles became bestsellers when concerns about the u ...
- Restaurants Look For Ways To Attract The Kiddies
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 1, 2009
Not only are chain restaurants dangling "kids-eat-free" deals in front of recession-batter ...
- Double Stuf Oreo Launch Gets Social Media Boost
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 1, 2009
Presumably, P.F. Chang's won't be offering Golden Double Stuf Oreos -- whi ...
- New York State Ad Campaign Takes On Soda And Juice
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 1, 2009
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- U.S. Olympics Lands Key Sponsor In P&G
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 1, 2009
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- Apple Schedules 'Rock And Roll' Press Event Next Week
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 1, 2009
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- Retailers Join Walmart's Marketplace
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 1, 2009
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- Ben & Jerry's 'Hubby Hubby' Celebrates Vermont Gay Marriage
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 1, 2009
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- Price War Erupts In Bottled-Water Land
Around the Net In Brand Marketing, Thom Forbes - Monday, August 31, 2009
A price war has broken out in the bottled water market ...
- Buzz-Building Pop-Ups Prove Popular In Down Real Estate Market
Around the Net In Brand Marketing, Thom Forbes - Monday, August 31, 2009
You've been reading about buzz-generating pop-up stores for a few years no ...
- Kellogg Embraces New Media For Tried-And-True Brands
Around the Net In Brand Marketing, Thom Forbes - Monday, August 31, 2009
Jose-Alberto Duenas, Kellogg's marketing vp of ready-to-eat cereals, talks with Elaine Wo ...
- Men's Underwear Sales As A Leading Economic Indicator
Around the Net In Brand Marketing, Thom Forbes - Monday, August 31, 2009
Can there be any clearer indication of the summer news doldrums th ...
- Veteran Ad Exec Says 'Mad Men' Really Were About Sex, Booze
Around the Net In Brand Marketing, Thom Forbes - Monday, August 31, 2009
If you weren't there and want to know more, read Bruce Horovit ...
- Campbell's Chunky Line Swaps Football Helmets for Hard Hats
Around the Net In Brand Marketing, Thom Forbes - Monday, August 31, 2009
Starting next week, the brand will be advertised as a reward f ...
- Ralph Lauren May Open Up To 15 China Stores Yearly
Around the Net In Brand Marketing, Thom Forbes - Monday, August 31, 2009
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- L'Oréal CEO Bravely Beefs Up Marketing Spend, Expands Target
Around the Net In Brand Marketing, Thom Forbes - Friday, August 28, 2009
Nivea reported yesterday that its profit dropped 14% in the first ha ...
- Sony Hopes New Campaign Draws Serious Serial Attention
Around the Net In Brand Marketing, Thom Forbes - Friday, August 28, 2009
Sony is hoping that ads that break this weekend for its PlayStati ...
- Dell Does Better Than Analysts Predicted
Around the Net In Brand Marketing, Thom Forbes - Friday, August 28, 2009
Dell inadvertently released its earnings report 10 minutes before the closing be ...
- More Shoppers Veer Toward Convenience
Around the Net In Brand Marketing, Thom Forbes - Friday, August 28, 2009
The monthly "The Checkout" report, research from marketing firms The Integer Gro ...
- FTC Banning Many Types Of Robo-Calls, But Not Pols
Around the Net In Brand Marketing, Thom Forbes - Friday, August 28, 2009
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