- Chrysler Goes To Churches With Patti LaBelle
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 11, 2006
Patti LaBelle's 14-city "The Gospel According to Patti" tour kicks off ...
- Diddy and BK Team For Ads, YouTube Channel
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 10, 2006
Burger King has signed rapper and entrepreneur Sean "Diddy" Combs to ...
- Harley Hits Road With Beef Jerky Snack
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 10, 2006
Harley-Davidson and ConAgra Foods will announce at the National Association of Convenien ...
- McCann, Army To Strengthen Military Image
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 10, 2006
The first campaign from the U.S. Army's new agency, Interpublic Group's McCa ...
- High Gas Prices Change The Way Consumers Shop
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 10, 2006
Surging gas prices in recent years have permanently affected the way peop ...
- Google To Expand Video Ads With YouTube Deal
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 10, 2006
Google's $1.65 billion deal to acquire YouTube yesterday could boost its ambitio ...
- Chattem Buys 5 Brands for $410 Million
Around the Net In Brand Marketing, Thom Forbes - Monday, October 9, 2006
In order to smooth the way for Johnson & Johnson's pending $16 ...
- Study: Increased Outsourcing Of Sales and Marketing
Around the Net In Brand Marketing, Thom Forbes - Monday, October 9, 2006
A new study finds that packaged-goods firms that outsource their sales a ...
- Hometown Coffee Teams With Jackie Chan In Java Deal
Around the Net In Brand Marketing, Thom Forbes - Monday, October 9, 2006
Hometown Coffee Co. of Bridgeville, Pa. has cut a deal to supp ...
- High-Tech, Familiar Brands Among Hottest Toys
Around the Net In Brand Marketing, Thom Forbes - Monday, October 9, 2006
Toy Wishes' annual list of the Top 12 must-have toys not on ...
- CMG Worldwide Tries To Control Rosa Parks' Image
Around the Net In Brand Marketing, Thom Forbes - Monday, October 9, 2006
Rosa Parks, the civil-rights icon who refused to give her bus se ...
- Marketers Use Ramadan To Advertise Products
Around the Net In Brand Marketing, Thom Forbes - Friday, October 6, 2006
Ramadan, the month-long period when observant Muslims abstain from food, drink, smokin ...
- Playboy Pins Its Hope On Las Vegas Venue
Around the Net In Brand Marketing, Thom Forbes - Friday, October 6, 2006
Playboy Enterprises takes the wraps off its new Playboy Club casino ...
- Google Curtailing New Product Introductions
Around the Net In Brand Marketing, Thom Forbes - Friday, October 6, 2006
Google has launched a company-wide initiative called "features, not products" to c ...
- This Isn't Your Suburban Woman's Sentra
Around the Net In Brand Marketing, Thom Forbes - Friday, October 6, 2006
In an effort to burnish the image of the 2007 Sentra ...
- Amazon, Toys 'R' Us Aren't Playing Around
Around the Net In Brand Marketing, Thom Forbes - Friday, October 6, 2006
Toysrus.com--which teamed with Amazon.com a year after its disastrous 1999 holiday seaso ...
- uWink Strikes Deals With Evian, Stockholm Vodka
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 5, 2006
A new restaurant chain-in-the-making called uWink that will feature games, movie trailer ...
- Katrina Effort Talks Students Out Of Their Denims
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 5, 2006
Cotton Inc. has launched "Cotton. From Blue to Green," a 14-college cause-marketi ...
- Forecasters See The Coloring On The Wall
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 5, 2006
Even if you're tired of hearing that brown is the "new black ...
- New CNN Events Division Features Its Journalists
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 5, 2006
L'Oréal Paris will announce in New York today the first recipients ...
- Pepsi Tests Healthy Snack In Chicago's Inner City
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 5, 2006
Pepsi is spending millions on a test program in Chicago to encoura ...
- McDonald's Rolls Dice With New $5 Mil. Monopoly Game
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 4, 2006
McDonald's has launched a new Monopoly promotion that will award $5 milli ...
- Organic Baby Food Marketers Pursue 'Yoga Mommies'
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 4, 2006
With sales of organic baby foods rising 19 percent last year, Wal-Mar ...
- Volkswagen Strikes A Chord With Consumers
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 4, 2006
Customers who purchase designated 2007 and select 2006 Volkswagens will get ...
- New Xbox Games Fit For A King
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 4, 2006
Starting next month, Burger King will be selling three games developed f ...
- Companies Band To Fight AIDS With Unified Brand
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 4, 2006
A variety of products produced by Converse, Gap, American Express, Motorola a ...
- Wal-Mart Tests New Look For Its Workers
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 3, 2006
The long-time symbol of Wal-Mart's working-class roots--its humble blue smock or ve ...
- Nickelodeon, Dora Promote Health In U.S. Supermarkets
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 3, 2006
Nickelodeon sends Dora the Explorer to produce departments in more than 1,0 ...
- Word-Of-Mouth Effective In Stores
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 3, 2006
Many of the most successful interactions of word-of-mouth agents occur in-store wi ...
- Brand Icons Becoming Real Characters
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 3, 2006
The new breed of characters afoot in the land of brand pitchm ...