- Marketers Ply Real-World Wares In Virtual Space
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 19, 2006
More than 30 companies are working on projects for Second Life, ...
- Pepsi Readying Exuberant New Campaign
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 18, 2006
Pepsi is putting the final touches on a big-budget campaign that ha ...
- Ford Hoping New Crossover Will Give It Edge
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 18, 2006
Ford executives say the teardrop-shaped Edge, the latest entry into the crossov ...
- In-Store Consumers Influenced Most By Product Sampling
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 18, 2006
The best way to get people to buy your product in ...
- Record Labels Turn Piracy Into Marketing Ploy
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 18, 2006
The music industry is taking a different tack than just suing individu ...
- Jay-Z Collaborates On Brand Strategy For Bud Select
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 18, 2006
Rapper and entrepreneur Shawn "Jay-Z" Carter not only appears in new marketi ...
- How Secretive Should Word-Of-Mouth Agents Be?
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 17, 2006
As an influential woman in her community, Emily Grant is paid ...
- Audi Takes Another Spin In U.S. Luxury Market
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 17, 2006
Volkswagen's Audi is introducing a small SUV, the Q5, a small coup ...
- Sears Makes Room For Dedicated Lands' End Units
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 17, 2006
Sears, which had done little to call attention to its Lands' E ...
- Disney Won't License Characters For Unhealthy Foods
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 17, 2006
Walt Disney Co. says it will stop licensing its characters for fo ...
- Store Brands, Fast Feeders Split On CARU Guidelines
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 17, 2006
Because grocery brands are prepared to accept much more stringent restrictions ...
- Brands Include Bloggers In Media Plans
Around the Net In Brand Marketing, Thom Forbes - Monday, October 16, 2006
As marketers become aware that a review from an influential blogger c ...
- BabyGap, Kodak Looking For Photogenic Children
Around the Net In Brand Marketing, Thom Forbes - Monday, October 16, 2006
A cyberspace version of the "most beautiful baby" contests that newspapers us ...
- Disney Mobile Planning 4Q Thrust
Around the Net In Brand Marketing, Thom Forbes - Monday, October 16, 2006
Disney Mobile, the cell phone service for kids, is planning a holid ...
- Adidas Breaks Biggest Basketball Push In U.S.
Around the Net In Brand Marketing, Thom Forbes - Monday, October 16, 2006
Adidas today breaks its biggest-ever basketball push in the U.S., with ...
- Organic Foods Wilting At The Cash Register
Around the Net In Brand Marketing, Thom Forbes - Monday, October 16, 2006
Consumers are balking at the high price of organic foods, leading so ...
- Coca-Cola's Chuck Fruit Shifts From Buyer To Seller
Around the Net In Brand Marketing, Thom Forbes - Friday, October 13, 2006
Chuck Fruit, one of the most powerful buyers of media on t ...
- Consumers Tune Out Continuing Onslaught Of Ads
Around the Net In Brand Marketing, Thom Forbes - Friday, October 13, 2006
It may be an old story, but it keeps getting worse: Advertisi ...
- Lachky Takes Reins As A-B's Chief Creative Officer
Around the Net In Brand Marketing, Thom Forbes - Friday, October 13, 2006
New CEO August Busch IV named Robert Lachky, Anheuser-Busch's former ad chie ...
- Sony's New Walkman Has Direct Upload Feature
Around the Net In Brand Marketing, Thom Forbes - Friday, October 13, 2006
Sony Corp. yesterday unwrapped a lineup of Walkman portable music players f ...
- Wendy's Will Promote Quality, Jettison Baja Fresh
Around the Net In Brand Marketing, Thom Forbes - Friday, October 13, 2006
Wendy's International yesterday announced a strategy to push product quality and freshne ...
- Disney Goes High End With Vault 28 Store
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 12, 2006
Walt Disney Co. yesterday opened Disney Vault 28, a store featuring upsca ...
- Restaurant Chains Hope Alcohol Will Fuel Profits
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 12, 2006
Applebee's has knocked $1 off the price of a 16-ounce glass ...
- Puma Unpacks A New Retail Concept
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 12, 2006
Using ship containers as its inspiration, Puma has unveiled a new reta ...
- Hasbro Rolls Out Singing Toothbrush
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 12, 2006
Hasbro is rolling out a toothbrush that not only plays two-minute pop-mus ...
- Coke, Nestle Launching Negative-Calorie Drink
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 12, 2006
Coca-Cola and Nestle are launching Enviga--a sparkling green-tea drink under the Nest ...
- Bullying Consumers When Innovation Runs Thin
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 11, 2006
Consumer control may have been the dominant theme of the recent A ...
- Boomers Refuse To Act Their Age
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 11, 2006
Baby boomers--the 78 million people born between 1946 and 1964--are still covet ...
- Gen Y Exercises Clout At Cash Register
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 11, 2006
A study being released at the National Retail Federation conference today sho ...
- Little Debbie Takes Ride With NASCAR's Schrader
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 11, 2006
Little Debbie--the snack-food brand with 50 varieties--and NASCAR are teaming up ...