- Ray-Ban Brings Back Its Wayfarers
Around the Net In Brand Marketing, Thom Forbes - Friday, October 27, 2006
Ray-Ban is planning to revive Wayfarers, the boxy plastic shades that ha ...
- Gibson Will Star In Disney's Promo Push For 'Apocalypto'
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 26, 2006
Despite Mel Gibson's anti-Semitic remarks following a drunk-driving collar, but given h ...
- Premium Ice Cream Shops Compete For Top Place
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 26, 2006
The companies--Marble Slab Creamery, Cold Stone Creamery and MaggieMoo's International--are competing wi ...
- Chivas Launches Campaign For Brand Ambassadors
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 26, 2006
Chivas Regal is dangling a stipend of $100,000 each as it se ...
- Fast Feeders Test Call Center Order Taking
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 26, 2006
Wendy's, McDonald's and Pizza Hut are experimenting with using call centers ...
- Successful Marketing Behind Restless Leg Syndrome Drug
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 26, 2006
GlaxoSmithKline's Requip should make about $500 million this year--not bad for ...
- Merchants' Trend: Relationships Over Price Promotions
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 25, 2006
Relationship marketing initiatives are on the rise this year among merchants planni ...
- Maxim, Grill Management Join Forces
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 25, 2006
Maxim magazine, known for cover photos of sexy women, and China Gri ...
- New Technology Lets Consumers Create Scents And Flavors
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 25, 2006
Kellogg's, Kraft, Nestlé, Pepsi, Coca-Cola and Procter & Gamble reportedly have a ...
- Viking Keeps Home-Made Fires Burning
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 25, 2006
The Viking range, like the Harley-Davidson motorcycle and Martin guitar, is o ...
- McDonald's Makeover Means Customers Linger
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 25, 2006
After 50 years and billions of customers, all 13,000 McDonald's restaurants ...
- Brand DNA Sets Cars Apart From Rivals
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 24, 2006
Some designers think that the three or four chrome-rimmed rectangular holes ...
- Look For The Animal Compassionate Label
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 24, 2006
Whole Foods Market is about to launch a line of meats ...
- Two Plead Guilty To Conspiring To Steal Coke Trade Secrets
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 24, 2006
Two men who prosecutors say conspired with a secretary in Coca-Cola's marketi ...
- The Bloom Is Off 'Do The Dew' Positioning
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 24, 2006
PepsiCo will reposition Mountain Dew around the theme of "fueling the core ...
- Courvoisier Becomes Men's Fragrance
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 24, 2006
Courvoisier, the No. 3 selling cognac in the U.S. and reportedly t ...
- Old Brand Gets New Life On The OTC Shelf
Around the Net In Brand Marketing, Thom Forbes - Monday, October 23, 2006
Schering-Plough's Coricidin HPB--a cold/cough remedy that was popular in the Sixties a ...
- Hershey Sticks With Promotion Over Advertising
Around the Net In Brand Marketing, Thom Forbes - Monday, October 23, 2006
Despite analysts' suggestions that disappointing third-quarter sales could be linked to ...
- Coca-Cola Revs Up New Product Intros
Around the Net In Brand Marketing, Thom Forbes - Monday, October 23, 2006
Coca-Cola Enterprises, the world's largest bottler of Coca-Cola Co. products, was admitted ...
- Frito-Lay Unveils Flat Earth Snacks
Around the Net In Brand Marketing, Thom Forbes - Monday, October 23, 2006
At an analysts meeting today, Frito-Lay will unveil Flat Earth snacks, whi ...
- BOA Uses Retailers' Tactics For NYC Invasion
Around the Net In Brand Marketing, Thom Forbes - Monday, October 23, 2006
With its bright-red branches and cheerily aggressive sales techniques, Bank of America ...
- Malls Get Into Big Ads Game
Around the Net In Brand Marketing, Thom Forbes - Friday, October 20, 2006
Mall owners are installing gigantic banners and huge screens--50 and 126 inch ...
- Lexus Gets Arty With LS 460 Introduction
Around the Net In Brand Marketing, Thom Forbes - Friday, October 20, 2006
Piece by fabricated piece, Lexus is unveiling its new luxury LS 4 ...
- Retailers Expect Big Consumer Spending During 4Q
Around the Net In Brand Marketing, Thom Forbes - Friday, October 20, 2006
Falling gas prices and rising optimism are expected to fuel a significa ...
- Scientists Charge Eli Lilly With Improper Marketing
Around the Net In Brand Marketing, Thom Forbes - Friday, October 20, 2006
A group of senior scientists at the National Institutes of Health char ...
- Sam's Club Seeks Deeper Relationships With Members
Around the Net In Brand Marketing, Thom Forbes - Friday, October 20, 2006
Sam's Club, which has always advertised more aggressively than its warehouse cl ...
- Six Flags Bids For Families With New Code Of Conduct
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 19, 2006
As part of an ongoing effort to build a family-friendly image f ...
- Timberlake's Clothing Line Makes Hollywood-Style Debut
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 19, 2006
Grammy-winner Justin Timberlake took over Social Hollywood, one of Hollywood's hottest nightspot ...
- New Call Center Technology Analyzes Consumers' Emotions
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 19, 2006
Call centers are increasingly using "speech analytic" and "emotion detection" systems th ...
- Polaris CEO Guns His Engine, Challenges ATV Competitors
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 19, 2006
Tom Tiller, CEO of the Polaris brand of all-terrain vehicles, is challengi ...