- Haggar Ads Target Middle-Aged Men
Around the Net In Brand Marketing, Thom Forbes - Monday, November 6, 2006
Under the direction of former Versace marketing chief Stephen Croncota, Haggar Clothi ...
- Realtors Break Campaign To Boost Home Sales
Around the Net In Brand Marketing, Thom Forbes - Friday, November 3, 2006
A new ad campaign from the National Association of Realtors is attempti ...
- Study: Philip Morris Campaign Drives Teens To Smoke
Around the Net In Brand Marketing, Thom Forbes - Friday, November 3, 2006
A new study of advertising that's designed to discourage kids from smoki ...
- Teens And Tweens Prefer Face Time Over Digital
Around the Net In Brand Marketing, Thom Forbes - Friday, November 3, 2006
A new study of tweens and teens finds they prefer person-to-person interacti ...
- Coke, Nestlé Scale Back Deal On Coffees and Teas
Around the Net In Brand Marketing, Thom Forbes - Friday, November 3, 2006
Coke and Nestlé are revising a joint venture agreement to allow ea ...
- Internet Buzz: Wal-Mart To Slash Electronics Prices
Around the Net In Brand Marketing, Thom Forbes - Friday, November 3, 2006
If speculation on the Internet is correct, Wal-Mart will announce blockbuster dea ...
- Home Depot Pulls Plug On Lighting, Home Décor Catalogs
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 2, 2006
Home Depot is discontinuing two catalogs that it launched last fall ...
- Publishers Devise Novel Sales Outlets
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 2, 2006
Ann Volkwein's "Arthur Avenue Cookbook" and bologna go together like a so ...
- Fresh Express Goes Green
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 2, 2006
Chef Todd English and celebrity entertainer-MTV star vee-jay Susie Castillo are urgi ...
- Eukanuba Repositions: Pitches Specific Dogs
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 2, 2006
Eukanuba, Procter & Gamble's 35-year-old specialty-store dog food, will roll out ...
- Volvo Gears Up With 7 New, Revised Models
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 2, 2006
Swedish premium car maker Volvo is introducing seven models or new versio ...
- Pantone Introduces Upscale Designer Paints
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 1, 2006
Pantone, the company valued by printers, graphic artists and other creative professiona ...
- Tumaro's Tortillas Replace White Bread
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 1, 2006
Tumaro's Gourmet Tortillas sells 180 million tortillas a year to 21,000 supermarke ...
- P&G Wants Mr. Clean In Car Wash Business
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 1, 2006
Procter & Gamble hopes to build a Mr. Clean carwash in t ...
- New Retail Outlets Discourage Non-Demo Browsers
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 1, 2006
As retailers open chains that serve ever-smaller slices of the population, th ...
- Cingular To Roll Out Music Service
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 1, 2006
Cingular is set to announce a new music service--in a first f ...
- Marketers Smell Opportunity With New Scent Technologies
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 31, 2006
Inserts for Diet Pepsi Jazz in People recently carried the aroma ...
- Type 2 Diabetes Rises, So Do Drug Maker's Ad Budgets
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 31, 2006
Marketers of drugs treating Type 2 diabetes say that the disease ...
- Harley Remains In The Fast Lane With Baby Boomers
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 31, 2006
The Harley-Davidson motorcycle is now a middle-aged nostalgia brand--the median age ...
- Chipwich Inventor Using Students To Push Snacks
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 31, 2006
For his latest venture, entrepreneur Richard LaMotta intends to employ the sa ...
- Nike Lifts LeBron IV With Multimedia Campaign
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 31, 2006
The Nike Air Zoom LeBron IV--the latest generation of athletic shoe endors ...
- Red Lobster Revamps Look, Menu
Around the Net In Brand Marketing, Thom Forbes - Monday, October 30, 2006
Red Lobster will serve more fresh fish, redesign its menu and off ...
- Marketers Demand Accountability From Online Publishers
Around the Net In Brand Marketing, Thom Forbes - Monday, October 30, 2006
Major marketers including Kimberly-Clark, Colgate-Palmolive, Ford Motor, Hewlett-Packard, Visa and PepsiCo a ...
- Saturn Promotes Hybrid SUV With D.C. Greenhouses
Around the Net In Brand Marketing, Thom Forbes - Monday, October 30, 2006
Saturn last week erected three greenhouses in Washington, D.C. to call attenti ...
- Adidas Tries Video Mashups To Attract Soccer Fans
Around the Net In Brand Marketing, Thom Forbes - Monday, October 30, 2006
Using mashups--the combining of two elements to create a new execution--Adidas ...
- Dove's YouTube Spot: More Traffic Than Super Bowl Ad
Around the Net In Brand Marketing, Thom Forbes - Monday, October 30, 2006
"Evolution"--Dove's fast-motion look at the myriad cosmetic and photo-retouching efforts that transfo ...
- AutoNation CEO: Car And Truck Glut Worse Than Reported
Around the Net In Brand Marketing, Thom Forbes - Friday, October 27, 2006
The CEO of AutoNation, the largest dealer of new cars and truc ...
- Wal-Mart, P&G Take Top Spots In Annual Cannondale Rating
Around the Net In Brand Marketing, Thom Forbes - Friday, October 27, 2006
Wal-Mart and Procter & Gamble took the top scores in meeting consum ...
- Stolichnaya Woos Gays And Lesbians On Logo TV
Around the Net In Brand Marketing, Thom Forbes - Friday, October 27, 2006
Stolichnaya vodka is kicking off an effort to woo the trendsetting g ...
- Mars Drops Most Varieties Of M-Azing; Readies Dark Extensions
Around the Net In Brand Marketing, Thom Forbes - Friday, October 27, 2006
With the exception of the Crunchy Singles bar, M&M Mars is droppi ...