- Coke's Marketing, R&D Depts. Will Report To COO Kent
Around the Net In Brand Marketing, Thom Forbes - Tuesday, January 23, 2007
In a memo to Coca-Cola Co. employees yesterday, CEO Neville Isdell announc ...
- Snapple Uses Behavioral Targeting For Premium Green Teas
Around the Net In Brand Marketing, Thom Forbes - Tuesday, January 23, 2007
Just as publishers are relying more heavily on behavioral targeting to dri ...
- Pfizer Will Overhaul Its Business Practices
Around the Net In Brand Marketing, Thom Forbes - Tuesday, January 23, 2007
Saying that "incremental evolution is not enough," Pfizer CEO Jeffrey B. Kindl ...
- Defense: Secretary In Coke Secrets Case Was Duped By Cons
Around the Net In Brand Marketing, Thom Forbes - Tuesday, January 23, 2007
The trial of former Coca-Cola marketing department secretary Joya Williams opened ...
- CEO Pressler Takes The Fall At Gap
Around the Net In Brand Marketing, Thom Forbes - Tuesday, January 23, 2007
Gap Inc. yesterday announced that former Disney executive Paul Pressler and i ...
- Drug Advertising Faces Scrutiny By New Congress
Around the Net In Brand Marketing, Thom Forbes - Monday, January 22, 2007
As Congress prepares for hearings on the user fees that manufacturers p ...
- To Keep Your Brand Going Strong, Shake It Up
Around the Net In Brand Marketing, Thom Forbes - Monday, January 22, 2007
A new survey of senior-level marketers finds that brands that have be ...
- McDonald's Tests Bottles Of Pepsi-Made Products
Around the Net In Brand Marketing, Thom Forbes - Monday, January 22, 2007
For the past nine months, McDonald's has been running a test ...
- Going Gets Rough For Rock Star CMOs
Around the Net In Brand Marketing, Thom Forbes - Monday, January 22, 2007
Just like the rockers who rise and fall on VH1's "Behind t ...
- Kleenex Adds Pesticide To Ward Off Generic Competitors
Around the Net In Brand Marketing, Thom Forbes - Monday, January 22, 2007
Kimberly-Clark's Kleenex--an 83-year-old brand that has long been synonymous with facial tissue-- ...
- Super Bowl Is An Advertiser's Touchdown
Around the Net In Brand Marketing, Thom Forbes - Thursday, January 18, 2007
Technology such as TiVo, which allows viewers to zip through commercials, ...
- Marketers Get Personal In Bid For Viral
Around the Net In Brand Marketing, Thom Forbes - Thursday, January 18, 2007
CareerBuilder.com today launches Age-O-Matic.com, at which consumers can upload a photo, a ...
- Time Warner Exhibit Showcases "Future"
Around the Net In Brand Marketing, Thom Forbes - Thursday, January 18, 2007
Time Warner Cable's "Home to the Future" road show opened this we ...
- Audi Pushes Marketing In U.S.
Around the Net In Brand Marketing, Thom Forbes - Thursday, January 18, 2007
German car company Audi is putting the pedal to the metal ...
- LowerMyBills.com Find Success In Surreal Ads
Around the Net In Brand Marketing, Thom Forbes - Thursday, January 18, 2007
LowerMyBills.com's dancing silhouette ads may be crazy, but they may just ...
- YouTube's Looking More Corporate
Around the Net In Brand Marketing, Thom Forbes - Wednesday, January 17, 2007
Facing an audience easily turned off by hard-sell advertising, YouTube is tryi ...
- AARP Image Overhaul Emphasizes Energy
Around the Net In Brand Marketing, Thom Forbes - Wednesday, January 17, 2007
AARP's image overhaul is designed to energize a brand that is sti ...
- Priceline Finds It Can't Do Without Shatner
Around the Net In Brand Marketing, Thom Forbes - Wednesday, January 17, 2007
When Priceline set out to create a new ad campaign based ...
- Toothpaste Wars Heat Up In Crowded Market
Around the Net In Brand Marketing, Thom Forbes - Wednesday, January 17, 2007
Mixing money and fame with a dash of fear, toothpaste purveyors a ...
- Nationwide Moves To Ensure K-Fed Buzz
Around the Net In Brand Marketing, Thom Forbes - Wednesday, January 17, 2007
Banking on the seemingly bottomless pit of interest in Britney Spears a ...
- Fizzy Fruit Has Marketing Challenge
Around the Net In Brand Marketing, Thom Forbes - Tuesday, January 16, 2007
Fizzy Fruit may be a parent's dream come true, if only t ...
- Ad Recall In Viral Marketing Is High
Around the Net In Brand Marketing, Thom Forbes - Tuesday, January 16, 2007
With an investment of $50 for supplies, two Blendtec executives have creat ...
- Online Dating Sites Benefit From WOM
Around the Net In Brand Marketing, Thom Forbes - Tuesday, January 16, 2007
The online dating site market is crowded and competitive, having moved ...
- Netflix To Stream Movies to PCs
Around the Net In Brand Marketing, Thom Forbes - Tuesday, January 16, 2007
In order to increase the number of consumers browsing its site f ...
- NRF Highlights Social Retailing Wave
Around the Net In Brand Marketing, Thom Forbes - Tuesday, January 16, 2007
Social retailing--a combination of mobile communication, online networking and traditional merchandising--may ...
- Pond's, USA TV Join Forces In Big Promo Effort
Around the Net In Brand Marketing, Thom Forbes - Monday, January 15, 2007
Pond's is slathering on the promotion in a deal with USA Netwo ...
- Citigroup To Shorten Name, Ditch Umbrella
Around the Net In Brand Marketing, Thom Forbes - Monday, January 15, 2007
Citigroup is folding up its iconic red umbrella and shrinking its na ...
- DeBeers Faces Threat of Lab-Grown Diamond
Around the Net In Brand Marketing, Thom Forbes - Monday, January 15, 2007
Despite negative publicity from the movie "Blood Diamond," DeBeers is ramping ...
- Kellogg's Ads Target Snack Times
Around the Net In Brand Marketing, Thom Forbes - Monday, January 15, 2007
In three major metropolitan areas, Kellogg's begins running radio, TV and W ...
- VW: Unifying Theme Wanted For Brand
Around the Net In Brand Marketing, Thom Forbes - Monday, January 15, 2007
Volkswagen is considering a return to the much-recognized "Driver Wanted" tagline, n ...