- Brand U.S.A. Finally Getting Its Own Web Site
Around the Net In Brand Marketing, Thom Forbes - Friday, April 20, 2007
The Travel Industry Association hopes to launch DiscoverAmerica.com--the country's official travel a ...
- FTC Preparing Subpoenas For Food Marketers
Around the Net In Brand Marketing, Thom Forbes - Friday, April 20, 2007
For a report that it is preparing for Congress, the Federal Tra ...
- Saks Uses Grid To Find Right Store Mix, Sales Up
Around the Net In Brand Marketing, Thom Forbes - Friday, April 20, 2007
Saks Fifth Avenue CEO Steve Sadove's efforts to overhaul the selection ...
- Blockbuster's Return Policy Cuts Into Netflix Profits
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 19, 2007
Blockbuster, which has struggled for years to find its niche online, ...
- HP Maintains Lead Over Dell In 1Q
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 19, 2007
No. 1-ranked Hewlett-Packard beat No. 2-ranked Dell by about 4% percentage poin ...
- New Law Would Limit Advertising For New Drugs
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 19, 2007
A Senate bill being put together by Edward M. Kennedy (D., Mass ...
- P&G, Pepsi Catch Teen Spirit
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 19, 2007
Putting in an appearance on the cheerleading circuit is becoming mandatory f ...
- Microsoft: Low-Cost Programs To Low-Income Students
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 19, 2007
Microsoft will sell a software suite containing Windows, Office and other progra ...
- Study: Many Consumers Eschew Generic Drugs
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 18, 2007
Patients who have to pay higher deductibles for brand-name drugs will sometim ...
- Bike Makers Gear Up For Growth With Automatic Shifting
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 18, 2007
In an effort to expand ridership to consumers with expanding bottoms, Trek--t ...
- Credit Card Companies Pursuing Small Businesses
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 18, 2007
Discover is rolling out a new credit card today that will off ...
- Google Launching Presentation Software
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 18, 2007
Aficionados of PowerPoint repositioning presentations will have another arrow in their quive ...
- Xerox Uses Digital Marketing To Expand Market
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 17, 2007
Xerox is using viral videos, employee blogging, virtual research islands, quirky hum ...
- AARP Expands Its Footprint In Healthcare Insurance
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 17, 2007
The 38 million-member AARP is expanding a longstanding contract with UnitedHealth Gro ...
- Cheap Cars Expected To Flood Emerging Markets
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 17, 2007
After years of making their mass-market cars more expensive, the world's automake ...
- Zero Is Putting Up Good Numbers For Coke
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 17, 2007
Coke Zero has sold more than 100 million unit cases since i ...
- Axe Adds Sexually Suggestive Phrase To Ads
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 17, 2007
"Bom Chicka Wah Wah"--a pop culture phrase that supposedly mimics a guit ...
- Teavana Cultivates Zen Image As Tea Sales Boil
Around the Net In Brand Marketing, Thom Forbes - Monday, April 16, 2007
Atlanta-based Teavana--a chain of "tea emporiums" housed in upscale shopping malls--is poppi ...
- ConAgra Needs To Reassure Consumers On Peter Pan
Around the Net In Brand Marketing, Thom Forbes - Monday, April 16, 2007
ConAgra is eager to win back consumers after the salmonella outbreak th ...
- Steve Case Launches Health Care Web Site
Around the Net In Brand Marketing, Thom Forbes - Monday, April 16, 2007
America Online founder Stephen M. Case is launching RevolutionHealth.com for consumers th ...
- Future Is Cloudy For CMOs
Around the Net In Brand Marketing, Thom Forbes - Monday, April 16, 2007
The credibility of CMOs is increasingly challenged by the position's vague definiti ...
- Pepsi Brewing A Special Dew For "Halo 3"
Around the Net In Brand Marketing, Thom Forbes - Monday, April 16, 2007
Pepsi is readying a red-hued, citrus-cherry-flavored, limited-edition Mountain Dew. It will car ...
- Imus Revisited: Why He's Gone
Around the Net In Brand Marketing, Thom Forbes - Friday, April 13, 2007
Radio talk jock Don Imus was caught in the cross hairs ...
- Robots Get Their Feet Wet
Around the Net In Brand Marketing, Thom Forbes - Friday, April 13, 2007
Military robot maker iRobot--which also makes robots that clean consumer's carpets a ...
- iPhone Development Slows Release Of Apple's New OS
Around the Net In Brand Marketing, Thom Forbes - Friday, April 13, 2007
Apple is delaying the release of its new computer operating system--code-named Leopard--unt ...
- Study: Luxury Marketers Need "Econographic" Data
Around the Net In Brand Marketing, Thom Forbes - Friday, April 13, 2007
Demographic, geographic, behavioral and attitudinal data aren't enough to understand high-end consumer ...
- FTC Says Entertainment Marketers Need Better Regulation
Around the Net In Brand Marketing, Thom Forbes - Friday, April 13, 2007
The Federal Trade Commission says that the entertainment industry may be undermini ...
- Kraft Losing Share But Plans Boost Analysts' Confidence
Around the Net In Brand Marketing, Thom Forbes - Friday, April 13, 2007
Kraft has placated shareholders recently with a boost in per-share earnings, b ...
- Drew Barrymore Becomes A CoverGirl
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 12, 2007
Drew Barrymore is joining former idols, such as Cheryl Tiegs and Christ ...
- Boomers Worry About Money, But Spend Freely
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 12, 2007
Baby boomers have an average of $315 per month in disposable incom ...