- Advertisers Defect, MSNBC Axes Imus
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 12, 2007
A half-dozen big-spending marketers--including General Motors, American Express and Sprint Nextel--withdrew the ...
- SkyMall Mailing Slimmed-Down Catalog To Homes
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 12, 2007
SkyMall--the co-op catalog that leaves airline passengers drooling over exotic gadgets li ...
- Nestlé Adds Gerber To Its Cupboard
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 12, 2007
After a long courtship, Nestlé is buying baby-food giant Gerber for mo ...
- Tweens Keep Getting Older Younger
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 11, 2007
The emotional and psychological distance between childhood and the teen years ...
- Splenda Defends Its "Like Sugar" Claim In Federal Court
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 11, 2007
Attorneys for Merisant Co., which makes Equal and NutraSweet, told jurors ...
- Loblaw Back To Basics In Battling Wal-Mart
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 11, 2007
Loblaw Companies--Canada's largest grocery chain and once one of North America's mo ...
- Medifast Takes Its Message Direct To Consumers
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 11, 2007
Medifast--which sells low-calorie meal replacements such as soups, shakes, oatmeal and grano ...
- Lance Armstrong Will Peddle FRS Antioxident Drink
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 11, 2007
Sun Nutrition--a small Santa Barbara, Calif., maker of beverage and wellness products-- ...
- Pfizer's Extended Celebrex Commercial Draws Fire
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 10, 2007
Consumer group Public Citizen has asked the Food and Drug Administration ...
- Show Sponsors Popular Again
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 10, 2007
Sponsors owning and producing their own shows--an idea dating to the beginni ...
- Marketing Problems Loom For Chrysler
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 10, 2007
The new owner of Chrysler will have to market its way o ...
- Benetton Gets Boost From Rapid Turnover
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 10, 2007
Replenishing its racks with new clothes as often as once a we ...
- Heyer's Departure At Starwood Traced To Anonymous Charges
Around the Net In Brand Marketing, Thom Forbes - Monday, April 9, 2007
After investigating an anonymous letter it received two months ago, the boa ...
- New Commercial Ratings Could Answer TV Clutter
Around the Net In Brand Marketing, Thom Forbes - Monday, April 9, 2007
Commercial ratings--which will emerge in the U.S. next month and could ...
- Denny's Goes After College Night Owls
Around the Net In Brand Marketing, Thom Forbes - Monday, April 9, 2007
Denny's is running a new promotion in two markets--Austin and Syracuse--to motiva ...
- P&G's Jim Stengel: Oral-B Arrangement Is Pilot
Around the Net In Brand Marketing, Thom Forbes - Monday, April 9, 2007
Procter & Gamble global CMO Jim Stengel says the consolidation of marketi ...
- Cadbury Puts $50 Million Behind Accelerade Campaign
Around the Net In Brand Marketing, Thom Forbes - Monday, April 9, 2007
Cadbury Schweppes is breaking a $50-million "Sweat smarter" marketing campaign at t ...
- Organic And Natural Pet Food Sales Rise
Around the Net In Brand Marketing, Thom Forbes - Friday, April 6, 2007
As pet-food brands begin crisis-management efforts following the recall of more th ...
- Wendy's Uses Frosty To Attract Young Diners
Around the Net In Brand Marketing, Thom Forbes - Friday, April 6, 2007
Struggling to connect with younger diners, Wendy's International is adding new flavo ...
- Regulatory Agencies No Match For Advertisers' Hype
Around the Net In Brand Marketing, Thom Forbes - Friday, April 6, 2007
An increasing array of products are being aggressively marketed to affluent, agi ...
- Monsanto Says Dairy Ads About Hormones Are False
Around the Net In Brand Marketing, Thom Forbes - Friday, April 6, 2007
In letters to the Federal Trade Commission and the Food and Dr ...
- American Express Kills "My Life" Campaign
Around the Net In Brand Marketing, Thom Forbes - Friday, April 6, 2007
American Express will break a new campaign Monday with the theme "A ...
- Scholastic Partners With Target For Summer Reading Game
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 5, 2007
Scholastic and Target Stores will launch a four-month program called Scholastic Summ ...
- Fashion World Eager For Ford's New Shop
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 5, 2007
Tom Ford--who helped to redefine fashion when he was creative director ...
- Fashion Flourishes Without Intellectual Property Restrictions
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 5, 2007
It seems there's a new story about online copyright infringement on t ...
- Advocacy Group Wants Anheuser-Busch To Yank Spykes
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 5, 2007
The Center for Science in the Public Interest charged yesterday that Anheus ...
- Bumper Year For Easter Marketers
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 5, 2007
The Easter season is the No. 3 retail season behind Christmas a ...
- Reebok's "Run Easy" Campaign Targets Nike
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 4, 2007
Reebok will unveil its new $30-million "run easy" marketing campaign today intend ...
- Anheuser-Busch Expanding To 100 Chinese Cities
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 4, 2007
A new brewery in Foshan that is expected to be completed ...
- P&G Assures Safety Of Its Pet Food Brands
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 4, 2007
Procter & Gamble took out full-age ads in 59 newspapers yesterday th ...