- Apple TV Hits The Airwaves
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 22, 2007
After many delays, Apple TV went on sale yesterday for $300. Basicall ...
- Gillette Turns NASCAR Sponsorship Into Reality Show
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 22, 2007
A summer reality TV show sponsored by Gillette will feature six NASC ...
- Starbucks Sets Sights On 10,000 Stores In 4 Years
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 22, 2007
Starbucks CEO Howard Schultz announced the much-rumored signing of Sir Paul McCartn ...
- Borders Shifts Strategies, Cuts Amazon Ties
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 22, 2007
Borders, the No. 2 bookseller in the U.S., will reopen its o ...
- Unilever Risks Future On Underdeveloped Markets
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 22, 2007
Unilever CEO Patrick Cescau is taking resources, people and projects away fr ...
- Sarah Jessica Parker Clothing Line At Steve & Barry's
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 21, 2007
"Sex and the City" star Sarah Jessica Parker has signed an exclusi ...
- Buick's "Super" Line Returns After 50-Year Hiatus
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 21, 2007
As part of its efforts to reinvigorate its Buick brand in t ...
- Silk And Kashi Take Breakfast To The Office
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 21, 2007
Silk Soymilk and Kashi teamed up for a recent breakfast promotion targeti ...
- Pottery Barn May Be Its Own Best Competition
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 21, 2007
The "Pottery Barn Look" became a decorating style all its own ...
- Pet Food Recall Reveals Industry's Secret
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 21, 2007
The recall of 60 million cans and pouches of wet pet fo ...
- MediaPost Raw
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 21, 2007
Click into all the happenings at the MediaPost OMMA Conference at http://blogs.mediapost.com/raw/?c ...
- McDonald's Demands Redefinition Of "McJob"
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 20, 2007
McDonald's wants the Oxford English Dictionary (OED) and other British wordsmiths ...
- Consultancy Helps Marketers Reach Hip-Hop Generation
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 20, 2007
Brands like Chevy Impala, Crest Whitestrips and Reese's peanut butter cups a ...
- Catalogers Hit Hard By New Postal Rates
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 20, 2007
Catalog mailers were glum yesterday after the U.S. Postal Service Board ...
- Metamucil Gets A Makeover
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 20, 2007
New TV ads for Proctor & Gamble's Metamucil fiber supplement intended ...
- Wal-Mart Says Roehm, Womack Had Affair
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 20, 2007
In a legal filing yesterday, Wal-Mart accused former marketing executives Julie Roe ...
- MediaPost Raw
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 20, 2007
Click into all the happenings at the MediaPost OMMA Conference at http://blogs.mediapost.com/raw/?c ...
- With Healthy Image, Flat Bread Rises
Around the Net In Brand Marketing, Thom Forbes - Monday, March 19, 2007
Quiznos is devoting much of its salad line to flatbread. Dunkin' Donu ...
- Pet Food Recall Affects 88 Brands
Around the Net In Brand Marketing, Thom Forbes - Monday, March 19, 2007
About 60 million cans and foil pouches of wet dog and c ...
- Companies Produce Mini Docs For Net
Around the Net In Brand Marketing, Thom Forbes - Monday, March 19, 2007
Several companies--including Hitachi, The Home Depot and IBM--are producing brief Internet-based documentari ...
- Consumers Add Input To Marketer's Ideas
Around the Net In Brand Marketing, Thom Forbes - Monday, March 19, 2007
A 6-year-old company called crmmetrix -- with 45 employees spread among offic ...
- Experience Shopping Turns Browsers Into Buyers
Around the Net In Brand Marketing, Thom Forbes - Monday, March 19, 2007
The era of Experience Shopping is upon us. Samsung recently leased 10,0 ...
- Fair Trade Food Goes Mainstream in Britain
Around the Net In Brand Marketing, Thom Forbes - Friday, March 16, 2007
Experts in Great Britain say that a cultural shift is rapidly taki ...
- Ex P&G Marketer Details His Success
Around the Net In Brand Marketing, Thom Forbes - Friday, March 16, 2007
Robert J. Herbold, former senior vice president at Procter & Gamble w ...
- Frito-Lay Introduces New Items
Around the Net In Brand Marketing, Thom Forbes - Friday, March 16, 2007
To celebrate Frito-Lay's 75th anniversary this year, the company is reintroducing t ...
- Sorrell Libel Trial Opens With Death Treat Bombshell
Around the Net In Brand Marketing, Thom Forbes - Friday, March 16, 2007
WPP Group CEO Martin Sorrell testified yesterday that the former wife ...
- Heineken Aims To Be Starbucks Of Beer
Around the Net In Brand Marketing, Thom Forbes - Friday, March 16, 2007
Heineken, Europe's largest brewery, intends to take beer branding to a n ...
- Cadbury Splits Candy and Drinks Divisions
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 15, 2007
Cadbury Schweppes--the world's largest confectionery maker--plans to split its confectionery and Americ ...
- Wrigley Rolls Out Sugarless Gum Named "5"
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 15, 2007
Wm. Wrigley Jr. Co. will launch a new sugarless gum this summ ...
- Marketers Go To College Sites For "March Adness"
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 15, 2007
Advertisers such as Pontiac and Wachovia are augmenting their TV campaigns ...