- F.D.A. Orders Warnings For Sleep-Aid Pills
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 15, 2007
The Food and Drug Administration yesterday ordered the makers of the well-kno ...
- Gratis Card To Challenge MasterCard, Visa
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 14, 2007
Revolution--America Online co-founder Stephen Case's private investment company--is launching a new payme ...
- Stomach Friendly Niche May Not Have Scientific Basis
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 14, 2007
Procter & Gamble's Folgers has opened a new flank in the coff ...
- Outdoor Advertising Revs Grew 8% In 2006
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 14, 2007
Insurance and real estate--out-of-home advertising's second-biggest category--grew 26.2% last year, leading t ...
- Nike Looks Beyond Wieden + Kennedy
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 14, 2007
Nike announced yesterday that it is going to "re-evalute" its creative resourc ...
- Weinstein Buys Halston For Its Iconic Brand Status
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 14, 2007
Film producer Harvey Weinstein's The Weinstein Company is acquiring Halston--the legendary fashi ...
- Guitar Makers Try To Strike A Chord With Woman
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 13, 2007
In an effort to battle an overall slump in sales, the country ...
- FTC Vet To Head Kid's Marketing Initiative
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 13, 2007
Elaine Kolish--who spent 25 years at the Federal Trade Commission and h ...
- "The Fourth" Busch Reshaping A-B
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 13, 2007
After just three months on the job, August Busch IV--"The Fourth," ...
- Direct Marketers Face Do-Not-Mail Legislation
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 13, 2007
More than a dozen states are considering do-not-mail lists that will all ...
- Ford Expected To Announce Sale Of Aston Martin
Around the Net In Brand Marketing, Thom Forbes - Monday, March 12, 2007
Aston Martin, the British nameplate made famous in James Bond movies, cou ...
- TrimSpa Readies 'TiVo-Proof' Commercials
Around the Net In Brand Marketing, Thom Forbes - Monday, March 12, 2007
A new ad for TrimSpa will feature more than 400 "before" a ...
- Airline Passengers Like Ads On Tray Tables
Around the Net In Brand Marketing, Thom Forbes - Monday, March 12, 2007
Initial worries that advertising on tray tables at couch seats on ...
- Advertising Messages That Come With Hang Ups
Around the Net In Brand Marketing, Thom Forbes - Monday, March 12, 2007
Revlon's Mitchum deodorant is the latest marketer to cut a deal wi ...
- Sir Paul May Be First To Sign With New Starbucks Records
Around the Net In Brand Marketing, Thom Forbes - Monday, March 12, 2007
Starbucks could announce the formation of a new record label--with its fir ...
- Palm Hires Ex-Apple Expert To Revamp Cell Phone
Around the Net In Brand Marketing, Thom Forbes - Friday, March 9, 2007
Paul Mercer, who was the lead designer of Version 7 of t ...
- Right Guard Body Spray Aimed At Mature Market
Around the Net In Brand Marketing, Thom Forbes - Friday, March 9, 2007
Dial is introducing a men's body spray--RGX Bodyspray from Right Guard--that ...
- Vonage Loses Patent Case To Verizon
Around the Net In Brand Marketing, Thom Forbes - Friday, March 9, 2007
Vonage Holdings was ordered by a federal jury yesterday to pay $ ...
- General Motors To Use Breakthrough Materials In 2010
Around the Net In Brand Marketing, Thom Forbes - Friday, March 9, 2007
GM is planning to use alloys and polymers that move or chan ...
- P&G Reveals A New Secret
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 8, 2007
Procter & Gamble has developed a new extra-strength deodorant that it sa ...
- Airlines Tap Into College Market
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 8, 2007
American Airlines has created jobs for campus marketing interns at about ...
- Columbia Professor: Forget About 'Influencers'
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 8, 2007
The whole theory of influencers is bunk, and most of the ti ...
- Name Game Harder In Global Marketplace
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 8, 2007
As companies and the distribution of their goods have become more globa ...
- Hardee's Tests Cell Phone Coupons
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 8, 2007
Fast-food retailer Hardee's is among the companies testing coupons that are download ...
- Feds: Cut Back Ads To Reduce Underage Drinking
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 7, 2007
A new report issued by acting surgeon general Dr. Kenneth Moritsugu urg ...
- Best Buy Accused Of Keeping Two Sets Of Web Sites
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 7, 2007
About 300 former and present Best Buy employees and customers say t ...
- Ernest Gallo, Wine Marketing Genius, Dies at 97
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 7, 2007
Ernest Gallo--who co-founded the E.&J. Gallo Winery at the end of Prohibiti ...
- Wal-Mart's VPI Program Can Up Product Sales
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 7, 2007
Wal-Mart's VPI program--which in Wal-Mart speak means Value Producing Item--encourages each ...
- Coke, Pepsi Set To Launch "Healthy" Sparkling Beverages
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 7, 2007
In coming months, Coca-Cola will release Diet Coke Plus and PepsiCo wi ...
- Pinnacle Slathers Bucks On Lenders Bagels
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 6, 2007
Pinnacle Foods hopes to reverse 30 years of brand erosion for i ...