- GM Looks To Maintain 19% Share; Gen Y's Attitude Won't Help
Around the Net In Brand Marketing, Thom Forbes - Friday, October 16, 2009
General Motors board member Stephen Girsky says that General Motors' turnaround pl ...
- Hershey's Innovation Hampered By Stodgy Trust
Around the Net In Brand Marketing, Thom Forbes - Friday, October 16, 2009
Matthew Boyle writes that Hershey's request on its Web site for "b ...
- Fragrance Notes From All Over: A Jagger Daughter; Fergie; Carrie
Around the Net In Brand Marketing, Thom Forbes - Friday, October 16, 2009
Coty has signed Jerry Hall and Mick Jagger's youngest daughter, 17-year-old Georg ...
- Why Marketers Are Wooing Women All Wrong
Around the Net In Brand Marketing, Thom Forbes - Friday, October 16, 2009
Meanwhile, "Current TV" host Sarah Haskins'
"Target Women" lampoons marketing strategi ...
- Pepsi Max Named Title Sponsor Of NFL International Series
Around the Net In Brand Marketing, Thom Forbes - Friday, October 16, 2009
The PepsiCo brand will replace Bridgestone beginning with the Oct. 25 ga ...
- Connecticut AG Investigating Smart Choice Food Labels
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 15, 2009
Connecticut attorney general Richard Blumenthal is investigating the
Smart Choices ... - GM's Lutz: Only One Customer Brought Back A Car
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 15, 2009
Most of the consumers who have purchased cars during General Motors' 60-d ...
- Dell Reshapes His Company; Chases Profits, Not Share
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 15, 2009
Since returning as CEO of his Dell in January 2007, Michael De ...
- Apple Hopes To Disrupt Windows 7 Debut
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 15, 2009
Apple sees the Windows 7 launch as its best chance in yea ...
- When Great Design Becomes Its Own Language
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 15, 2009
Joe Duffy, meanwhile, says that the Apple's venerable
"Think Different" spot ... - Adidas Celebrates 'Basketball As A Brotherhood'
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 15, 2009
...
- Megan Fox Joins Ronaldo As Face Of Armani
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 15, 2009
...
- Starbucks Responds To Carly Simon, Sonic Youth Accusations
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 15, 2009
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- Samsung Encouraging 'Apps' For Phones, TVs and Other Devices
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 14, 2009
In announcing that profits are again on the upswing, Samsung executives yesterd ...
- Pepsi's Apology For Amp App May Have Ramped Up Criticism
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 14, 2009
PepsiCo's Amp Energy brand launched an iPhone app last Friday that provid ...
- What's Behind The Rebranding Of Holiday Inn
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 14, 2009
There's no better time than the present to change consumers' perception ...
- Blackhawks, Bears Play Together In Ad Campaign
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 14, 2009
Chicago's venerable football and hockey teams -- the Bears and the Blackhaw ...
- Marketers Can Learn From Rio's Olympic Victory
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 14, 2009
Ignore all the political pundits weighing in on the failure of Chica ...
- Women Face Major Hurdles But Make Strides In Sports
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 14, 2009
"Women's sports garners only 10% of the overall media coverage, and th ...
- Kellogg To Laser-Brand Individual Corn Flakes
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 14, 2009
To protect against fake flakes, it plans to burn the Kellogg's signatu ...
- Viral VW Ads Test 'Fun Theory'
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 14, 2009
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- Microsoft Teams With 'Family Guy' Creator To Push Windows 7
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 14, 2009
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- Videogame Makers Increase Efforts To Attract Girls And Women
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 13, 2009
More videogames than ever will target the female market this holiday seaso ...
- Fast Food Efforts Fail To Hit The Spot
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 13, 2009
Emily Bryson York and Jeremy Mullman remind us that Burger King h ...
- Gone And Not Coming Back: The 'Average American'
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 13, 2009
The takeaway that Kai Ryssdal gleans from Ogilivy & Mather demographer Pet ...
- Susan Docherty's Challenge At GM: Deliver Results Now
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 13, 2009
Whatever the historic significance of Susan Docherty's promotion to the top U. ...
- Melitta Launches Coffee Line With European Flavor
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 13, 2009
German coffee maker Melitta is rolling out a new line of Europe ...
- Disney's Retail Plan Is A Theme Park In Its Stores
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 13, 2009
With the help of Apple's retailing team, Walt Disney is going ...
- Paranormal Activity Tears A Page From The 'Blair Witch' Playbook
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 13, 2009
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- Striking New Levi's Ads Attempt To Revive Flagging Brand
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 13, 2009
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