- Why It's Time to Do Away With the Brand Manager
Around the Net In Brand Marketing, Thom Forbes - Monday, October 12, 2009
A new report next week from Forrester is going to recommend replaci ...
- Big Marketing Budgets Are So Passé
Around the Net In Brand Marketing, Thom Forbes - Monday, October 12, 2009
Who needs a traditional marketing budget at all? Evidently not Mint.com, ...
- 7-Eleven Test Wrapping Its Bananas To Keep Them Yellow
Around the Net In Brand Marketing, Thom Forbes - Monday, October 12, 2009
7-Eleven is testing a new plastic wrap developed by Fresh Del Mon ...
- Two Books Provide Insight Into How And Why Women Buy
Around the Net In Brand Marketing, Thom Forbes - Monday, October 12, 2009
Women control 72% of consumer spending in the U.S., observe the autho ...
- Beckham Launching Own Line As Ronaldo Replaces Him At Armani
Around the Net In Brand Marketing, Thom Forbes - Monday, October 12, 2009
Emporio Armani has signed celebrity soccer player Cristiano Ronaldo to take Dav ...
- P&G To Detail 2009-10 Plans Tuesday At Shareholder Meeting
Around the Net In Brand Marketing, Thom Forbes - Monday, October 12, 2009
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- Lincoln Challenges European Rivals To A Hill Climb
Around the Net In Brand Marketing, Thom Forbes - Friday, October 9, 2009
A high-altitude hill-climb showdown between a Lincoln MKS sedan with a twin-turbocharg ...
- Barnes & Noble Has Holiday Plans For Its Own E-Reader
Around the Net In Brand Marketing, Thom Forbes - Friday, October 9, 2009
A Barnes & Noble digital-book reader that is expected to feature ...
- Consumer Intelligence Technology Compiles Profiles At Retail
Around the Net In Brand Marketing, Thom Forbes - Friday, October 9, 2009
While buying Huggies for his newborn the other day and spying ...
- Ralphs Selling Salsa Made By Former Gang Members
Around the Net In Brand Marketing, Thom Forbes - Friday, October 9, 2009
Our corporate do-good story of the week features an initiative by Ralp ...
- East German Brands Make A Comeback
Around the Net In Brand Marketing, Thom Forbes - Friday, October 9, 2009
Good brands can survive bad governments, it appears. When the German Democrat ...
- Can Crocs Be More Than A One-Hit Wonder?
Around the Net In Brand Marketing, Thom Forbes - Friday, October 9, 2009
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- Subway Strives To Keep Strategy Fresh: Q&A With Jeff Moody
Around the Net In Brand Marketing, Thom Forbes - Friday, October 9, 2009
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- 12-Year-Old Creates Commercial For New Wii Game In U.K.
Around the Net In Brand Marketing, Thom Forbes - Friday, October 9, 2009
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- Liz Claiborne Inks Exclusive Deal With JC Penney
Around the Net In Brand Marketing, Thom Forbes - Friday, October 9, 2009
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- Wendy's, Burger King, McDonald's Grill Up Hot News
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 8, 2009
Wendy's is launching its largest ad campaign in years tomorrow -- ...
- Marketers Provide Backing For Recording Artists
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 8, 2009
As promotion budgets at the music labels go south, along with the ...
- Kroger CEO Talks About The Need For Continual Reinvention
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 8, 2009
Kroger CEO David Dillon yesterday told a crowd attending the Cincinnati U ...
- A-B InBev No Longer Swims With The Fishes
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 8, 2009
Gotta love the caption under a picture of a leaping orca ...
- Spicy 'Buffalo' Flavors Appeal To Aging Population
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 8, 2009
What do Wendy's, Procter & Gamble, Kraft and Campbell have in commo ...
- Ford Launching Ads Without Brand-New Cars To Show Off
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 8, 2009
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- Justice Department Opens IBM Antitrust Probe
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 8, 2009
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- Airlines Add Surcharge For Travel Around Holidays
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 8, 2009
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- Playboy's New Boss Plots A Club Revival
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 8, 2009
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- Verizon Merges Units; Eliminates Companywide CMO Role
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 7, 2009
Verizon Communications is melding its residential and business landline units -- Veriz ...
- Bibendum Is Coming, Bibendum Is Coming
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 7, 2009
Bibendum, the puffy Michelin Man made of inner tubes, is the st ...
- Lance Armstrong Peddling Anheuser-Busch's Michelob Ultra
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 7, 2009
Michelob Ultra has signed a three-year deal with Lance Armstrong to beco ...
- Marketers Takes Charge Of Hollywood Studios
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 7, 2009
The recent appointment of executives adept at marketing to run Universal Pictur ...
- Amazon Cuts Kindle Price Again; Goes Global With E-Reader
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 7, 2009
Amazon is cutting the price of its Kindle e-reader by $40 tod ...
- Organic Farming? Sure, But Let's Be Sophisticated About It
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 7, 2009
Time's quote of the day features one of our favorite fashion philosopher ...