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Why Marketers Are Wooing Women All Wrong

Meanwhile, "Current TV" host Sarah Haskins' "Target Women" lampoons marketing strategies aimed at the female demographic, fragrant or otherwise (Don't miss the episode on "contraptions" currently running on the Web site.) Rebecca Roberts talks with the comedienne about why sponges in TV commercials have sexy male accents, mops end up in desperate love triangles, and all women wear pearls.

Read the whole story at NPR’s “Talk of the Nation” »

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