- Pfizer Whacked With Record $2.3-Billion Fine For Illegal Marketing
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 3, 2009
Pfizer has agreed to pay a record $2.3-billion settlement for illegal dr ...
- P&G Now A Big-Time Operator On The Sports Marketing Scene
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 3, 2009
All of a sudden, Procter & Gamble's got game, reports Barry Janof ...
- Demand High For HDTVs, Smartphones, High-Speed Access
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 3, 2009
Consumers aren't letting the recession get in the way of their lo ...
- Audi Rolls Out Refreshed Logo; Cuts Grass on Web Site
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 3, 2009
On its 100th anniversary, Volkswagen-owned Audi is changing its logo for t ...
- Girls-Next-Door Replace Edgy Models In Austere Times
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 3, 2009
The experts tell Kimberly Chou that when hard times hit, we consume ...
- Melanie Healey To Head P&G's North American Business
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 3, 2009
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- Burger King-Branded Fries Hit Store Shelves
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 3, 2009
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- How Big Can Mini Get Without Losing Its Cachet?
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 2, 2009
BMW's Mini isn't a "traditional" luxury brand, but the subcompact can co ...
- Going Downtown? L.L.Bean Launching A Contemporary Line
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 2, 2009
L.L.Bean says it wants to develop a clothing line -- dubbed L.L.Be ...
- Retailers Go To Greater Lengths To Communicate With Shoppers
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 2, 2009
A picture that accompanies this story is worth way more than ...
- New AmEx Campaign Urges Card Holders To 'Spend Responsibly'
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 2, 2009
American Express launched a major campaign yesterday that urges consumers to ta ...
- The Grocery Wars Intensify In SoCal As Vons Slashes Prices
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 2, 2009
The supermarket price war in Southern California is about to re- eru ...
- Nielsen: U.S. Ad Spend Down 15.4% In 2009
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 2, 2009
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- Document Details Plan To Promote Costly Drug, Lexapro
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 2, 2009
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- Higher Beer Prices Raises Red Flag
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 2, 2009
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- Marvel Deal Gives Disney Additional 5,000 Brands
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 1, 2009
For $4 billion in cash and stock, Walt Disney yesterday acquired ...
- Tobacco Firms Sue Over Right To Advertise To Adults
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 1, 2009
R.J. Reynolds, Conwood Co. LLC, and others filed a lawsuit against t ...
- Sigg On Defensive After Revealing Its Liners Contained BPA
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 1, 2009
Sigg, whose reusable metal bottles became bestsellers when concerns about the u ...
- Restaurants Look For Ways To Attract The Kiddies
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 1, 2009
Not only are chain restaurants dangling "kids-eat-free" deals in front of recession-batter ...
- Double Stuf Oreo Launch Gets Social Media Boost
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 1, 2009
Presumably, P.F. Chang's won't be offering Golden Double Stuf Oreos -- whi ...
- New York State Ad Campaign Takes On Soda And Juice
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 1, 2009
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- U.S. Olympics Lands Key Sponsor In P&G
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 1, 2009
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- Apple Schedules 'Rock And Roll' Press Event Next Week
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 1, 2009
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- Retailers Join Walmart's Marketplace
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 1, 2009
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- Ben & Jerry's 'Hubby Hubby' Celebrates Vermont Gay Marriage
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 1, 2009
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- Price War Erupts In Bottled-Water Land
Around the Net In Brand Marketing, Thom Forbes - Monday, August 31, 2009
A price war has broken out in the bottled water market ...
- Buzz-Building Pop-Ups Prove Popular In Down Real Estate Market
Around the Net In Brand Marketing, Thom Forbes - Monday, August 31, 2009
You've been reading about buzz-generating pop-up stores for a few years no ...
- Kellogg Embraces New Media For Tried-And-True Brands
Around the Net In Brand Marketing, Thom Forbes - Monday, August 31, 2009
Jose-Alberto Duenas, Kellogg's marketing vp of ready-to-eat cereals, talks with Elaine Wo ...
- Men's Underwear Sales As A Leading Economic Indicator
Around the Net In Brand Marketing, Thom Forbes - Monday, August 31, 2009
Can there be any clearer indication of the summer news doldrums th ...
- Veteran Ad Exec Says 'Mad Men' Really Were About Sex, Booze
Around the Net In Brand Marketing, Thom Forbes - Monday, August 31, 2009
If you weren't there and want to know more, read Bruce Horovit ...