The experts tell Kimberly Chou that when hard times hit, we consumers would rather gaze upon the girl next store than an "avant-garde spectacle." Magazine publishers and advertisers are delivering the
goods just that way.
"Fresh faces, innocent eyes" make for a "more unassuming and simple canvas," says Tom Julian of brand consulting firm Tom Julian Group. Ymre Stiekema, a blonde,
blue-eyed Dutch teenager who opened the spring/summer 2009 Milan show for Prada, is one example of the less-edgy look that you can expect to see more of during New York Fashion Week, which kicks off
When the economy is booming, "we experiment a little more" with complicated looks and extravagant makeup and hairstyles, says Ivan Bart, svp at IMG Models. "Now the key for
advertisers is to bring people into the store."
Read the whole story at Wall Street Journal »