Tina Wells

Articles by Tina All articles by Tina

• Millennial Moms Vs. Established Moms: Know The Difference in Engage:Moms on 08/05/2016
  

  The role of women has changed substantially over the past few generations. As a result, today's moms are empowered by a different set of tools and are confronted with a different set of obstacles.

• Get Ready To Tackle The Mash Up Trend In Families in Engage:Moms on 04/08/2016
  

  Moms across the country are constantly navigating unknown territory and uncertain circumstances as they raise their kids, maintain a household, and juggle a variety of responsibilities. As the younger Millennials and Generation Z grow older in these homes, their mothers are working to catch up and understand their kids' needs - in doing so, they look to various sources of information including, potentially, your brand.

• Millennial Moms Vs. Established Moms: Know The Difference in Engage:Moms on 02/12/2016
  

  Moms are on top of it right now. Recent estimates show that American moms control approximately $2.1 trillion dollars of spending per year, or 85% of household income. Not surprisingly, this is a key demographic for many brands.

• Millennial Mom Vs. Established Mom, Compare And Contrast in Engage:Moms on 01/27/2016
  

  Moms are on top of it right now. Recent estimates show that American moms control approximately $2.1 trillion of spending per year, or 85% of household income. Not surprisingly, this is a key demographic for many brands.

• The Coming Of The Global Mobile  in Engage:Teens on 04/28/2011
  

  Teens have grown up this world of "instanity," where information, photos, and prices (when they're shopping) are just one click away. They are also just a security checkpoint and a passport stamp away from almost anywhere in the world, where they can witness firsthand how cultures all over the globe listen to (and create) their music and tuck their jeans into their sneakers. How are today's marketers supposed to keep up with that?

• Tribal Marketing  in Engage:Teens on 03/24/2011
  

  If you start to think about these consumers -- Preppies, Techies, Alternatives, and Independents -- as tribes, and then think about all of their social activities, you can easily figure out how to reach them. Then you won't just be bowling in the dark. You will hit your mark every time.

• 3 Most Important Elements: Inspiration, Distruption And Value  in Engage:Teens on 02/24/2011
  

  Capturing the heart of teen consumers is no easy task. They have completely different motivations than their tween and young adult counterparts. I believe that there are three things that matter to the teen consumer: inspiration, disruption, and value.

• Lessons From Justice, Lego, And 'Diary Of A Wimpy Kid'  in Engage:Millennials on 01/28/2011
  

  For a brand to be successful in the tween market, it must understand three essentials needs of that consumer: aspiration, security, and acceptance. The combination of these three doesn't equal success 100% of the time, but these are all important elements.

• Top 10 Tips For Marketing In 2011  in Engage:Millennials on 12/30/2010
  

  As 2010 comes to a close, I'm sure we'll all be inundated with predictions for 2011 and highlights of 2010. Marketing is no different. And when it comes to marketing to Millennials, there are definitely winners and losers. So what are the key tools for marketing to Millennials in 2011? I've compiled a list of my top 10.

• The Buzz: The Tiny Trend Traffickers in Media Magazine on 01/02/2009
  

  If you thought it was difficult to launch a campaign that successfully accounts for the complexities of attention economics, then just try launching a campaign that grabs the attention of the ADD generation itself.

About Edit

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.