- Drastically Cheaper AI Costs: For The Entertainment Business?
TV Watch, Wayne Friedman - Wednesday, January 29, 2025
Reports say China-based DeepSeek has drastically lowered the cost for those w ...
- Disney Leads Nielsen December Distributors List, YouTube A Close Second
Television News Daily, Wayne Friedman - Tuesday, January 28, 2025
For Disney, which was up 6% from November, the current reading represen ...
- Streaming 2024: Fewer Core Apps In U.S. Homes
Television News Daily, Wayne Friedman - Tuesday, January 28, 2025
There were an average 3.9 apps per U.S. home in Q3 02 ...
- Super Bowl's Growing Media Mix: A Complicated Play
TV Watch, Wayne Friedman - Tuesday, January 28, 2025
The broader view shows 77% using some digital media access throughout t ...
- Netflix Ads To Hit $4B, Rev Model Gap Remains A Challenge
Television News Daily, Wayne Friedman - Monday, January 27, 2025
Netflix's "effective" advertising cost-per-thousand viewer price will rise to $22.05 in 20 ...
- Untangling Cable TV: Tripping On Cords As We Head Out The Door?
TV Watch, Wayne Friedman - Monday, January 27, 2025
There's an underlying task - to figure out how to disentangle tho ...
- Study Reveals Similar Ad Loads For FAST Channels Vs. AVOD
Television News Daily, Wayne Friedman - Friday, January 24, 2025
One question posed to respondents was: "How do you feel about t ...
- Presidential TV Fatigue: What Comes Next For News Networks?
TV Watch, Wayne Friedman - Friday, January 24, 2025
President Trump's inaugural this week had 24.6 million Nielsen-measured average viewers, do ...
- Comcast Launches 'Skinny' Bundle: Focuses On Sports, News
Television News Daily, Wayne Friedman - Thursday, January 23, 2025
The $70-a-month package offers more than 50 broadcast, cable news and spor ...
- Netflix Q4 Subscriber Estimates: 106% Wrong
TV Watch, Wayne Friedman - Thursday, January 23, 2025
Netflix rocketed past expectations - from its guidance and from analysts ...
- Paramount+, Hulu Led 2024 Sign-Ups: Antenna
Advanced TV Insider, Wayne Friedman - Wednesday, January 22, 2025
The Paramount Global streamer led all platforms with 42.0 million gross U. ...
- Netflix Q4: Soaring Subscriber Gains, Stock Rises Sharply
Television News Daily, Wayne Friedman - Tuesday, January 21, 2025
With 302 million global subscribers - including 80 million in the U. ...
- MRC Approves Nielsen 'Big Data + Panel' Ahead Of TV's Upfront Market
Television News Daily, Wayne Friedman - Wednesday, January 22, 2025
"This effort marks the first time MRC has accredited a hybrid panel/B ...
- Trump's TV Marketing 'Dictator' Promise: Day Two?
TV Watch, Wayne Friedman - Wednesday, January 22, 2025
A huge number of "executive orders" were signed on the first d ...
- YouTube, Netflix, Prime Hit Viewing Records In December
Television News Daily, Wayne Friedman - Tuesday, January 21, 2025
For 2024, Nielsen says the year included nine days with over 1 ...
- Frequency TV, CTV Ad Issues? Expect More Frequent Analysis
TV Watch, Wayne Friedman - Tuesday, January 21, 2025
A recent study by LG Ad Solutions revealed linear TV media schedul ...
- 'One Of Them Days' Leads Modest Movie Season Start
MediaDailyNews, Wayne Friedman - Monday, January 20, 2025
Studios' collective marketing efforts total $47.2 million so far in national ...
- TikTok Going Away: Does TV Fit In The Picture?
TV Watch, Wayne Friedman - Monday, January 20, 2025
The spillover effect of a ban of a hugely popular social-media platfo ...
- NFL Regular-Season Ad Revenue 9% Lower, Viewing Slips 2%
Television News Daily, Wayne Friedman - Friday, January 17, 2025
NBC's "Sunday Night Football" was the leading NFL franchise in ad reven ...
- Super Bowl, FAST Channels: Bigger Promo Pushes For TV's Biggest Show?
TV Watch, Wayne Friedman - Friday, January 17, 2025
How will future legacy TV networks use the biggest annual TV sh ...
- Broadcast TV Reaches 91% Of Streamers, Linear TV At 14% Ad Share
Advanced TV Insider, Wayne Friedman - Thursday, January 16, 2025
Although ad-supported streaming and digital platform businesses continue to show gains, ...
- EDO Strikes Deal To Boost Regional TV Ad Outcomes
Television News Daily, Wayne Friedman - Thursday, January 16, 2025
EDO has struck a deal with AI-powered ad-tech firm Chalice AI ...
- Is Roku Ready For Big-Time Competition - Or Buyout Pursuit?
TV Watch, Wayne Friedman - Thursday, January 16, 2025
Perhaps the biggest threat to Roku comes by way of Walmart's rece ...
- Netflix Projected To Top $3.2B In Ad Revenue This Year
Television News Daily, Wayne Friedman - Wednesday, January 15, 2025
New Street Research estimates 56% of Netflix's 2025 results will come fr ...
- Altice USA Knocks Off Nexstar, MSG: Rehabbing Sports/News Content?
TV Watch, Wayne Friedman - Wednesday, January 15, 2025
Altice USA - the fourth-largest cable TV distributor with 2.3 million subscribe ...
- Performance Ad Deals Rising: Costs, Targeting Issues Continue
Television News Daily, Wayne Friedman - Tuesday, January 14, 2025
According to a recent survey, 71% of brand execs say they wi ...
- DirecTV Launches 'MySports' Bundle In Wake Of Venu Sports
Television News Daily, Wayne Friedman - Tuesday, January 14, 2025
The streaming package of 40 sports and broadcast TV channels will initial ...
- Venu Sports Fallout: Winners And Losers
TV Watch, Wayne Friedman - Tuesday, January 14, 2025
MoffettNathanson media analyst Robert Fishman wonders whether Disney could streamline/simplify its compl ...
- Soft Q1, Q2 2025 Sports Ad Market To Hit WBD: Analyst
Television News Daily, Wayne Friedman - Monday, January 13, 2025
WBD ad revenues are expected to decline 7.6% in Q1 to $1. ...
- Virtual Pay TV: Virtually Something - But How Much?
TV Watch, Wayne Friedman - Monday, January 13, 2025
Currently, the only virtual pay TV leader is YouTube TV. With arou ...