- A Sell-Side Solution For Reach & Frequency Across CTV, Linear And Digital
Planning & Buying Insider, Wayne Friedman - Tuesday, January 7, 2025
Innovid says the product - in a partnership with Roku - wi ...
- Roku Grows To 90M Households
Television News Daily, Wayne Friedman - Tuesday, January 7, 2025
The growth overdelivered on one analyst estimate, which estimated the company wou ...
- Major Changes For CNN, MSNBC To Come: More Digital, Streaming Dreams?
TV Watch, Wayne Friedman - Tuesday, January 7, 2025
MSNBC will be undergoing some massive cuts and contract renegotiations of high-profi ...
- Xumo Expands Google TV/FAST Deal With Advertising Access
Television News Daily, Wayne Friedman - Monday, January 6, 2025
The deal allows advertisers to buy ad inventory on more than 1 ...
- Tubi Grows Streamed Hours To 10B, Users To 97M In 2024
Television News Daily, Wayne Friedman - Monday, January 6, 2025
Tubi says its monthly active users have also seen strong growth ...
- Disney Buys 70% Of Fubo, Merges With Hulu + Live TV
Television News Daily, Wayne Friedman - Monday, January 6, 2025
Walt Disney is buying a 70% stake in sports-focused virtual pay ...
- TV Award Shows' Pitfalls: Flat Comedy, Boycotts, And Slapping
TV Watch, Wayne Friedman - Monday, January 6, 2025
Award shows are trapped in those weak spots of trying to enterta ...
- 2024 Streaming: Sharp 18% Drop In National TV Marketing Ads
Advanced TV Insider, Wayne Friedman - Friday, January 3, 2025
Streaming marketing airings on TV commercial content were down 21% to 207,22 ...
- Fox News Leads Prime-Time Cable, Up 30%
Television News Daily, Wayne Friedman - Friday, January 3, 2025
Fox News Channel averaged 2.38 million prime-time viewers, with MSNBC at 1. ...
- Theatrical Marketing: Shifting Linear TV, Digital Media Spend Formula Grows
TV Watch, Wayne Friedman - Friday, January 3, 2025
Movie box-office revenues are estimated to land at $8.7 billion - do ...
- NBCU Launches CNBC+ Streaming Service
Television News Daily, Wayne Friedman - Thursday, January 2, 2025
The effort is intended to expand viewership beyond CNBC's business network's line ...
- Streamers' Incremental Gains: Catering To The 'Casual' Viewer?
TV Watch, Wayne Friedman - Thursday, January 2, 2025
Early in December, Disney decided to place an ESPN "tile" on Disney ...
- TV News Networks' 2024 Ad Spend Flat At $2.53B
Television News Daily, Wayne Friedman - Tuesday, December 31, 2024
Fox News Channel led the way at $1.2 billion, down 6%, wi ...
- Do Netflix's Xmas NFL Games - On A Wednesday - Tell Us Anything?
TV Watch, Wayne Friedman - Tuesday, December 31, 2024
Christmas Day NFL games came on a Wednesday. Increasingly, these non-traditional N ...
- TV Film Ad Spend Down 24%, 'Mufasa' Makes Second Week Comeback
Television News Daily, Wayne Friedman - Monday, December 30, 2024
National TV ad spend for major movie studio marketing is down 2 ...
- TV Can't Run, Can't Hide: Sports To Play An Even Bigger Role In 2025
TV Watch, Wayne Friedman - Monday, December 30, 2024
Sports is here to stay, taking on a bigger role for networ ...
- YouTube's News Musings: From Your Couch
TV Watch, Wayne Friedman - Friday, December 27, 2024
A new Pew Research Center report finds 54% of Americans turn ...
- Content Spending: Sports Rising, Entertainment Declining
Advanced TV Insider, Wayne Friedman - Thursday, December 26, 2024
Sports TV content costs for TV "packagers" are estimated to be abo ...
- NBA TV Ad Revenue Up 6%, Airings And Impressions Rise
Television News Daily, Wayne Friedman - Thursday, December 26, 2024
Total national TV ad revenue from the league's core networks - ESP ...
- First Netflix Games Set NFL Record, Become Most-Streamed Ever
Television News Daily, Wayne Friedman - Thursday, December 26, 2024
The two games earned a total 65 million viewers with 48.4 milli ...
- 2025 Media Guesses: The Obvious And The Head-Scratchers
TV Watch, Wayne Friedman - Thursday, December 26, 2024
Possible merger combinations include obvious names like Comcast Corp., Warner Bros. Discover ...
- First-Round College Football Playoffs Average 10.6M Viewers
Television News Daily, Wayne Friedman - Tuesday, December 24, 2024
The most-viewed game for this year's first round of the new expand ...
- New Unscripted, Reality TV No Longer A Savior For TV Networks?
TV Watch, Wayne Friedman - Tuesday, December 24, 2024
Unscripted TV has seen sharply slower development among TV networks and streame ...
- Early NBA, College Basketball Trending Down - A Cause For Concern?
TV Watch, Wayne Friedman - Monday, December 23, 2024
NBA games on ABC, ESPN, and TNT are down 19% so f ...
- 'Sonic 3' Wins Box-Office Race With $62M Opening
MediaDailyNews, Wayne Friedman - Sunday, December 22, 2024
It was the second-highest opening ever for a PG-rated December movie. Paramou ...
- Netflix Kicks Up Sports Content With FIFA Women's World Cup Deal
Television News Daily, Wayne Friedman - Friday, December 20, 2024
The agreement gives Netflix exclusive rights to the 2027 and 2031 eve ...
- Paramount Cable TV Moves: Under The Radar Post-Skydance Deal?
TV Watch, Wayne Friedman - Friday, December 20, 2024
"Smaller and more profitable has been the message, and we would ...
- VideoAmp's 'Currency' Yields $3B In Media Deals For 2024
Television News Daily, Wayne Friedman - Thursday, December 19, 2024
VideoAmp has grown 880% year-over-year in media spend from deals transacted usi ...
- Theatrical Movies Have Found A Home - In Theaters
TV Watch, Wayne Friedman - Thursday, December 19, 2024
Many big-budget, fantasy, action-adventure and animated movies and franchises including "Wicked," "Moan ...
- CTV Continues Ad Gains, But Linear Has More Ad Time Viewed
Advanced TV Insider, Wayne Friedman - Wednesday, December 18, 2024
Linear TV's total TV/streaming ad time viewing has an 87% share v ...