- Upfront With TelevisaUnivision: Ramping Up Brands, Young Audience Focus
TV Watch, Wayne Friedman - Wednesday, May 14, 2025
While some Q2 scatter reports by media buyers describe a weak marketplac ...
- Disney Launching 'ESPN' Streamer This Fall, Seeks Industry-Wide Measures
Television News Daily, Wayne Friedman - Tuesday, May 13, 2025
The ESPN streaming platform will initially be priced at $29.99 a mon ...
- Upfronts 2025: Live Content - The Biggest Brand TV Lure?
TV Watch, Wayne Friedman - Tuesday, May 13, 2025
Nearly half of NBCU's prime-time nights will feature sports in 2026. "Seven ...
- Fox Premium Streamer Branded 'Fox One'
Television News Daily, Wayne Friedman - Monday, May 12, 2025
Fox One will feature all news, sports, and entertainment content in o ...
- Fox's Upfront Ad Plan: More Contrarian Thinking
Television News Daily, Wayne Friedman - Monday, May 12, 2025
Total time viewing on all Fox Corp. platforms was up 26% ...
- Amazon Goes Upfront: Prime Video Monthly Viewing Hours Rises 40%
Television News Daily, Wayne Friedman - Monday, May 12, 2025
Prime Video's ad option, which started up over a year ago, h ...
- Sports TV Is A 'Rental' Business - Remedy? Buy The House
TV Watch, Wayne Friedman - Monday, May 12, 2025
Leaving the NBA will help WBD save around $300 million in annu ...
- Versant Key Brand Focus: Sports... Pickleball, Anyone?
TV Watch, Wayne Friedman - Friday, May 9, 2025
Right now, 65% of Versant's programming is live - coming from spor ...
- Global CTV Investments Rising, But 66% Of Buyers Still On Sidelines
Advanced TV Insider, Wayne Friedman - Wednesday, May 7, 2025
Looking for motivation to spend more on CTV, 51% of media buye ...
- WBD Adds 5.4M Global Subscribers In Q2: Spinoff News Coming?
Television News Daily, Wayne Friedman - Thursday, May 8, 2025
CNBC says WBD is close to making a decision in spinning o ...
- Trade Desk Q1 Climbs 25%, Shares Up Sharply
Television News Daily, Wayne Friedman - Friday, May 9, 2025
Analysts on the Thursday earnings call expressed concern over heavy DSP competiti ...
- Google/Apple Search News: Are We At A 'Cord Cutting' TV Moment'?
TV Watch, Wayne Friedman - Thursday, May 8, 2025
About ten years ago, Disney disclosed for the first time that the ...
- Disney Sees Strong Q2 Streaming Subscriber Growth Of 2.5M
Television News Daily, Wayne Friedman - Wednesday, May 7, 2025
Disney's global advertising inched up 1%, but domestic linear TV, ESPN a ...
- NBCU Strikes 2-Year Deal To Sell Versant Ads Just Ahead Of Upfront
Television News Daily, Wayne Friedman - Wednesday, May 7, 2025
The deal - which covers the next two upfront TV cycles ...
- Focus On 90M Homes: Roku Is Already In Your House
TV Watch, Wayne Friedman - Wednesday, May 7, 2025
For Roku, it continues to do what any other modern business doe ...
- Streamers Grapple With 100% Film Tariff
Television News Daily, Wayne Friedman - Tuesday, May 6, 2025
"This is perhaps the biggest risk, raising the potential for U.S. streami ...
- Comcast Brands Cable TV Spinoff: Versant
Television News Daily, Wayne Friedman - Tuesday, May 6, 2025
The name is said to represent the "versatility" of the company, b ...
- Movie Tariffs - For An Industry With Too Much Drama Already?
TV Watch, Wayne Friedman - Tuesday, May 6, 2025
The Trump administration says there are too many U.S. filmmakers around t ...
- Brands Can Buy Live Sports On Google's DV360 - And YouTube
Television News Daily, Wayne Friedman - Monday, May 5, 2025
The move by Google's DV360 follows other major video platforms' efforts arou ...
- Movie Theater Disruptions Ahead As Recessionary Concerns Mount?
TV Watch, Wayne Friedman - Monday, May 5, 2025
"Based on our observations during strained economic periods, people continue to purs ...
- 'Thunderbolts' Strikes Box Office, Opens With $76M
MediaDailyNews, Wayne Friedman - Sunday, May 4, 2025
National TV media spending to date for 'Thunderbolts' is at an avera ...
- Linear TV Advertising Delivers Worst ROI, Streaming Audio Best
Television News Daily, Wayne Friedman - Friday, May 2, 2025
Looking across 11 media channels, marketing analytics firm Big Chalk says t ...
- Roku Q1: Revenue Up 16%, Now In More Than Half Of US Broadband Households
Television News Daily, Wayne Friedman - Friday, May 2, 2025
Roku says its Q1 advertising "outperformed the U.S. OTT ad market a ...
- All AI TV Advertising Needs For Creative, Measurement: Got A Bank Account?
TV Watch, Wayne Friedman - Friday, May 2, 2025
In this "redefinition of the category of advertising," Zuckerberg said, there's ...
- Nielsen Benchmarks Ad-Supported At 72% Of All TV Viewing
Television News Daily, Wayne Friedman - Thursday, May 1, 2025
Linear TV had the bulk of ad-supported viewing at 58%, with streami ...
- How Much Will Sports Deal-Making Mean To The Coming TV Upfront?
TV Watch, Wayne Friedman - Thursday, May 1, 2025
Some analysts expect there will be contraction of content on linear T ...
- CTV, Social Media: Battling For 'Must Buy' Status
Advanced TV Insider, Wayne Friedman - Wednesday, April 30, 2025
A study by the IAB, Advertiser Perceptions and Guideline finds that 6 ...
- '60 Minutes': Counting Trump Time, Advertisers Blinking?
TV Watch, Wayne Friedman - Wednesday, April 30, 2025
With press freedoms seemingly on the line, the show's longtime executive produc ...
- Video Usage, Paying Slowdown: Streaming, Pay TV, Video Services
Television News Daily, Wayne Friedman - Tuesday, April 29, 2025
Consumers used 9.9 different big-screen video platforms in Q4 2024 compared ...
- Bald MLB Spot Touts 'No Dishes' In DirecTV Campaign
Television News Daily, Wayne Friedman - Tuesday, April 29, 2025
The campaign features MLB stars Dustin May, Dansby Swanson, and Christian Yelic ...