- Democrat Vs. GOP September Ad Spend: Growing Impressions, Reach
Advanced TV Insider, Wayne Friedman - Wednesday, October 23, 2024
In three key swing states, Democrat political advertiser impressions are at ...
- Fox Corp. Restructures Ad Staff, Enhances OneFox Cross-Platform
Television News Daily, Wayne Friedman - Wednesday, October 23, 2024
Fox says the restructuring will build on its OneFox cross-media platform ...
- Harris Campaign Spends Big On National TV In October
Television News Daily, Wayne Friedman - Thursday, October 24, 2024
The "Harris For President" campaign dominated national TV airwaves vs. other nation ...
- If Media Trust Levels Are So Low, Why Record Political Ad Spend?
TV Watch, Wayne Friedman - Wednesday, October 23, 2024
Gallup finds Americans' trust in media - newspapers, TV and radio ...
- FuboTV Expands Video Offerings Beyond Legacy Linear TV Pay Service
Television News Daily, Wayne Friedman - Tuesday, October 22, 2024
'Standalone' premium subscription services - both live and on demand - wi ...
- Disney Leads Top Media Distributor Index For September, Driven By NFL, NCAA
Television News Daily, Wayne Friedman - Tuesday, October 22, 2024
In September, Disney was up 17% from August to a leading 11. ...
- Can A Yankees/Dodgers World Series Give Baseball - And Brands - A TV Boost?
TV Watch, Wayne Friedman - Tuesday, October 22, 2024
Live sports programming continues to be a major reason for brands ...
- Morgan Stanley's Gorman Named Disney Chair, Tasked To Find Next CEO
Television News Daily, Wayne Friedman - Monday, October 21, 2024
ESPN Chairman Jimmy Pitaro, Disney Experiences Chairman Josh D'Amaro and Dana Wald ...
- NBCU Marketing Chief Has Big Regrets About Promoting Trump: Anyone Else?
TV Watch, Wayne Friedman - Monday, October 21, 2024
John Miller, former CMO of NBCU Television Group, has deep contrition ov ...
- The Sports TV Search For Networks: What's The End Game?
TV Watch, Wayne Friedman - Friday, October 18, 2024
Unrivaled will start up in January - airing before the WNBA seas ...
- Netflix Q3: Revenue, Ad Option Gains, Mixed Subscriber Results
Television News Daily, Wayne Friedman - Friday, October 18, 2024
Netflix had 5.1 million new subscribers for Q3 vs. 8.05 million ...
- Stand At Attention? Not Enough When It Comes To TV, Media Advertising
TV Watch, Wayne Friedman - Thursday, October 17, 2024
According to a report from the ARF with Kroger Precision Marketing, the ...
- Streaming, Pay TV Content 'Quality' Is Slipping
Advanced TV Insider, Wayne Friedman - Wednesday, October 16, 2024
Ad-free subscription video-on-demand platforms received a 74.5% quality score - down fr ...
- WNBA TV Brands Score Higher Engagement This Season, Driven By New Stars
Television News Daily, Wayne Friedman - Wednesday, October 16, 2024
The consumer engagement score for WNBA marketers rose 16%, doubling the gai ...
- CW Network President Dennis Miller To Resign
Television News Daily, Wayne Friedman - Thursday, October 17, 2024
Dennis Miller will resign as president of the broadcast channel, effective ...
- Your Monthly TV/Streaming Bill: Where Are The Real Savings Now?
TV Watch, Wayne Friedman - Wednesday, October 16, 2024
Total entertainment costs from all platforms can still amount to $150 ...
- NFL Viewing Ramps Up For Broadcast And Prime Video In September
Television News Daily, Wayne Friedman - Tuesday, October 15, 2024
Broadcast share rose by 8% from August to a 22.6% share fr ...
- NFL Helps YouTube TV See Active User Gains In September
Television News Daily, Wayne Friedman - Tuesday, October 15, 2024
YouTube TV averaged 2.07 million global daily active users in September, ...
- Real-Time Political Ad Trends: How Well Is Broadcast Really Doing?
TV Watch, Wayne Friedman - Tuesday, October 15, 2024
Key local TV station groups are benefitting, as swing states are getti ...
- Whither Paramount Under Shell? Think Of A Fox Corp. Version
TV Watch, Wayne Friedman - Monday, October 14, 2024
Shell's overall vision could end up sounding somewhat familiar to some: Shri ...
- October NFL Unit Ad Pricing Soars 9%, September Up 7%
Television News Daily, Wayne Friedman - Sunday, October 13, 2024
For week 8 of the NFL season, average pricing across NBC, CB ...
- 'Ad Voice' Data Still Tops For Broadcast, Cable: Comscore
Television News Daily, Wayne Friedman - Friday, October 11, 2024
In Q2 2023, 87% of all ad time on TV was view ...
- Netflix's Modest Content Costs: Legacy Media Still A Working 'Frenemy'?
TV Watch, Wayne Friedman - Friday, October 11, 2024
Over the five-year period from 2019-24, Netflix revenues have grown on avera ...
- DirecTV Starts A FAST Platform - MyFree DirecTV
Television News Daily, Wayne Friedman - Thursday, October 10, 2024
MyFree DirecTV will give users "curated" content, an on-demand library, and numb ...
- Apple TV+ To Launch On Prime Video
Television News Daily, Wayne Friedman - Thursday, October 10, 2024
Apple TV+ joins other premium streamers that exist as separate add-on channe ...
- Can Streaming Businesses Track Young Consumers' Live Event Spending?
TV Watch, Wayne Friedman - Thursday, October 10, 2024
Over 70% of Gen Z and Millennial consumers have seen a li ...
- Spanish-Language TV Scores Major Brand Engagement Gains
Advanced TV Insider, Wayne Friedman - Wednesday, October 9, 2024
Brand messaging on Spanish-language TV networks has been 31% more effective ...
- 25% Of U.S. Streaming Consumers Shared Passwords, Watched Pirated Content In Last Year
Television News Daily, Wayne Friedman - Wednesday, October 9, 2024
Fifteen percent of streaming users borrow passwords, while 7% watch pirated sho ...
- Democrats' Spending 58% Higher Vs. GOP On Presidential Election TV Ads
Television News Daily, Wayne Friedman - Wednesday, October 9, 2024
From late July- Oct. 9, Democrats have spent $1.1 billion on advertisi ...
- Should Virtual Pay TV Services Pursue Adding Streamers More Aggressively?
TV Watch, Wayne Friedman - Wednesday, October 9, 2024
The NFL drives virtual pay TV subscriber growth because NBC, CBS, A ...