- If President Trump Likes Disruption, He Should Try a New Career: Reporter
TV Watch, Wayne Friedman - Tuesday, March 21, 2017
President Trump, if you listening, I have three words for you: Don ...
- Hulu's TV ad impressions: Not about individual shows, but total audiences
Show Daily, Wayne Friedman - Monday, March 20, 2017
How much of your media plan is going to specific shows ...
- Addressable TV: Slow-Growing, But Better Targeted
Show Daily, Wayne Friedman - Monday, March 20, 2017
TV addressable advertising deals are still growing, but challenges remain -- especial ...
- Video On Demand Gains 25% With Older Viewers
Television News Daily, Wayne Friedman - Friday, March 17, 2017
For older viewers -- 35-49 -- research shows there was a 3 ...
- TV Sports Viewing Dips, But Basketball Climbs
Television News Daily, Wayne Friedman - Friday, March 17, 2017
During 2016, ESPN accounted for 32% of total viewing. NBCUniversal generated 2 ...
- Maddow's 'Tax Scoop' Delivered Higher Ratings For Marketers
TV Watch, Wayne Friedman - Monday, March 20, 2017
Despite the praise -- and some ridicule -- of MSNBC's Rachel Maddow ...
- February's Prime-Time C3 Ratings Drop 10%
Television News Daily, Wayne Friedman - Thursday, March 16, 2017
The prime-time viewership decline in broadcast was down 11% to 8.8 millio ...
- OpenAP Offers New Targeting, But Few Revenue Benefits For TV Nets
Television News Daily, Wayne Friedman - Thursday, March 16, 2017
OpenAP -- which is backed by Fox, Viacom and Turner -- inten ...
- What Is PBS' Future In A World Of Cord Cutting, Budget Cuts?
TV Watch, Wayne Friedman - Friday, March 17, 2017
TV consumers are still deciding how much media they should pay f ...
- Broadcast Nets Most Popular In 'A la Carte' Pay Packages
Television News Daily, Wayne Friedman - Wednesday, March 15, 2017
A TiVo study reports that respondents tout ABC (65.8%), CBS (63.5%), Discove ...
- Fox, Turner, Viacom Form 'Advanced Audience' Consortium
Television News Daily, Wayne Friedman - Wednesday, March 15, 2017
OpenAP will be a single platform for agencies and advertisers to integra ...
- TV Station Cos. Big Deals Mean Bigger Business Arrangements
TV Watch, Wayne Friedman - Thursday, March 16, 2017
TV stations group have a big wish -- to be a bigg ...
- Mid-Roll TV Ads Have 97% Completion Rate
Television News Daily, Wayne Friedman - Tuesday, March 14, 2017
Mid-roll ads, which appear inside TV content, now have a 97% completi ...
- Total U.S. MVPD Revs Up, OTT Rising Faster
Television News Daily, Wayne Friedman - Tuesday, March 14, 2017
Looking at new digital pay TV businesses, the BMO Capital Markets stu ...
- Lower Viacom TV Ratings? Think Bigger
TV Watch, Wayne Friedman - Wednesday, March 15, 2017
If you are wondering where Viacom is going as a company, y ...
- Viacom Ups Schireson To Chief Data Officer
Television News Daily, Wayne Friedman - Monday, March 13, 2017
Schireson helped create Viacom Vantage, the company's data-driven advertising initiative, as we ...
- Will The Feds Raise Limits On TV Station Ownership?
Television News Daily, Wayne Friedman - Monday, March 13, 2017
A major point of contention is lifting the cap on the numb ...
- Better Targeting Through TV: Will Trump Watch John Oliver's Ad?
TV Watch, Wayne Friedman - Tuesday, March 14, 2017
Targeting one particular TV viewer can be challenging -- if not cost-prohibitiv ...
- Hulu Signs A+E For New Live TV Service
Television News Daily, Wayne Friedman - Friday, March 10, 2017
The deal with Hulu includes six A+E Networks: A&E, History, Lifetime, LM ...
- Is Trump Still Looking For Ad Revs From CNN?
TV Watch, Wayne Friedman - Monday, March 13, 2017
While Donald Trump claims to hate the media -- he is ...
- Welcome To The Cross-Platform Upfront -- It's Not Your Father's Kids Marketplace
MediaPost Weekend, Wayne Friedman - Saturday, March 11, 2017
As the 2017-18 kids upfront season gets underway, the children's TV advertisi ...
- comScore Uses Home Panel To Measure Connected Devices
MediaDailyNews, Wayne Friedman - Thursday, March 9, 2017
The service, called Connected Home, will use the company's home panel ...
- Katz Media Group Ups Gray To CEO
MediaDailyNews, Wayne Friedman - Friday, March 10, 2017
In addition to leading the company's TV and radio ad sales effort ...
- March Madness Scored $1.2B In TV Ad Sales
Television News Daily, Wayne Friedman - Thursday, March 9, 2017
The NCAA Men's Basketball Tournament continues to score steady gains in nation ...
- Conway's Earned Media Rises, So Does Ivanka Trump's Online Sales
TV Watch, Wayne Friedman - Friday, March 10, 2017
What part did Trump Administration strategist KellyAnne Conway's unscripted marketing effort's pl ...
- DMP Benefits: Finding New Customer Groups... And Lots More
Show Daily, Wayne Friedman - Thursday, March 9, 2017
What is a DMP good for anyway? Plenty, Gary Milner, director ...
- Without Olympics, Sports Viewing Dips, But Basketball Up
Television News Daily, Wayne Friedman - Wednesday, March 8, 2017
While overall sports TV in 2016 grew 5% in Nielsen live program-plus-sa ...
- Consumers Want To Pay Under $30/Month For Pay TV
Television News Daily, Wayne Friedman - Wednesday, March 8, 2017
For the top 20 channels, a new report says U.S. consumers wi ...
- Future Holds Fewer Bedroom TVs, But TV/Smartphone Marriage
TV Watch, Wayne Friedman - Thursday, March 9, 2017
We are watching lots of TV -- maybe more than ever befor ...
- Real-Time TV Researcher Samba TV Starts DMP
Television News Daily, Wayne Friedman - Tuesday, March 7, 2017
The new effort will offer "a single, de-duplicated view of the custom ...