- Debate-Focused Cable TV News Viewing Rises Sharply, CNN Soars
Television News Daily, Wayne Friedman - Friday, July 5, 2024
All three major 24-hour cable TV news networks saw strong viewership gai ...
- Netflix Tapping Into Users' 'Must Have' Brand Value For More Dollars
TV Watch, Wayne Friedman - Friday, July 5, 2024
Netflix needs to monetize more money from existing subscribers as its potenti ...
- Streaming Original TV Content Ticks Up In Q1: Analyst
Advanced TV Insider, Wayne Friedman - Wednesday, July 3, 2024
Netflix is estimated to have given the "green light" in Q1 ...
- Political Ad Spending Estimated To Climb To $10.7B: Analyst
Television News Daily, Wayne Friedman - Wednesday, July 3, 2024
A new 2023-24 estimate projects political ad revenue will rise to $10 ...
- Paramount Saves: MTV, CMT, Comedy Content Shifted To Paramount+
TV Watch, Wayne Friedman - Wednesday, July 3, 2024
A company release says: "As part of broader website changes across Paramoun ...
- Paramount Seeks More Aggressive Streaming Merger Deal: CNBC
Television News Daily, Wayne Friedman - Tuesday, July 2, 2024
Paramount Global is looking to merge its streaming business with an existi ...
- Shark Week Adds New Sponsors, 'Collections' Content On Max, discovery+
Television News Daily, Wayne Friedman - Tuesday, July 2, 2024
Sponsorship deals include custom video, tagged tune-in, billboards, in-program messaging and streami ...
- Upfront TV Ad Prognosis? Slow-Moving, On A Questionable Front
TV Watch, Wayne Friedman - Tuesday, July 2, 2024
Streaming scatter revenue is expected to decline to $10.14 billion from $10. ...
- 'Bundle' Is Much More Than Premium Video, Study Finds
Television News Daily, Wayne Friedman - Monday, July 1, 2024
The average number of non-premium TV/video services in a "bundle" is 6 ...
- Is YouTube's User-Generated Content A Threat - Or Help - To Big Media?
TV Watch, Wayne Friedman - Monday, July 1, 2024
YouTube is now much more than a user-generated content site. It n ...
- Debate TV Ad Buys Total $3.7M
Television News Daily, Wayne Friedman - Friday, June 28, 2024
National TV ad revenue for the first Presidential Debate totaled $3.7 milli ...
- First Presidential Debate Down 30%: 51.3M Viewers
Television News Daily, Wayne Friedman - Friday, June 28, 2024
The "CNN Presidential Debate" earned a collective 51.3 million Nielsen-measured viewers ...
- Dish Network Brings Back Real Old-Style Bundles: Long-Term Contracts
TV Watch, Wayne Friedman - Friday, June 28, 2024
Dish is packaging its standard linear TV cable/broadcast package with a fr ...
- Analyst Projects CPM Declines For Linear, Streaming Upfronts
Television News Daily, Wayne Friedman - Thursday, June 27, 2024
The total U.S. TV ad marketplace will inch up less than ...
- Paramount Global Hurt By Absence Of Big Deals, Cuts... And More Cuts?
TV Watch, Wayne Friedman - Thursday, June 27, 2024
A town hall meeting with staff told of the need to se ...
- 'Frequency Imbalance' Issues Continue For Political Marketers On CTV: Analysis
Advanced TV Insider, Wayne Friedman - Wednesday, June 26, 2024
Twenty percent of CTV households' exposure to political ad campaigns' messaging g ...
- Total Ad-Based Linear, Streaming TV Viewing Slips in May: Analyst
Television News Daily, Wayne Friedman - Wednesday, June 26, 2024
Wieser estimates 13.2% of all TV/video viewing - gross ratings points ...
- Presidential Debate Fact, Fiction And Mute: What Will Matter To TV Viewers?
TV Watch, Wayne Friedman - Wednesday, June 26, 2024
With pressing questions about how to separate truths from lies and everythi ...
- For Second Time, Disney And YouTube Lead New Monthly Nielsen 'Distributor' Share
Television News Daily, Wayne Friedman - Tuesday, June 25, 2024
Disney was the leader in Nielsen's 'Media Distributor' measure at 11.4% shar ...
- New MoviePass: Now Taking Lessons From Premium Video Streamers?
TV Watch, Wayne Friedman - Tuesday, June 25, 2024
MoviePass, which had filed for bankruptcy, now says it is profitable. Subscribe ...
- 'Inside Out 2' Bangs Out Another $100M In Week 2
MediaDailyNews, Wayne Friedman - Sunday, June 23, 2024
"Inside Out 2" has become the first animated movie ever to po ...
- Disney Offers Global First-Party Data Connection
Television News Daily, Wayne Friedman - Monday, June 24, 2024
The BridgeID platform allows the Disney Audience Graph, through the company's clean-ro ...
- Cheap Big-Screen Video Sets? Go Further - Mark Down The 'TV' Modifier
TV Watch, Wayne Friedman - Monday, June 24, 2024
A recent ARF report says 6% of U.S. households watch TV "exclusivel ...
- 5-Year Hit: Legacy Media Profits Halved, Linear Ads Share Decline
Television News Daily, Wayne Friedman - Friday, June 21, 2024
Profits among six large legacy media companies declined to $17.2 billion ...
- Key Political TV Advertising States: Don't Mean A Thing Without That Swing
TV Watch, Wayne Friedman - Friday, June 21, 2024
The focus is on so-called "swing" voters' use of TV-video platforms ...
- Netflix Ad Revenue Forecast To Hit $950M In 2024, Top Ad Dollars Per Viewer: eMarketer
Television News Daily, Wayne Friedman - Thursday, June 20, 2024
Netflix will average $70.44 in ad revenue per viewer -- well abo ...
- Can Biden-Trump Debate Pack Viewers In With No Live Audience, Muting, Less Drama?
TV Watch, Wayne Friedman - Thursday, June 20, 2024
Viewers might see far fewer TV-ready zingers and "gotcha" moments. ...
- CPG Brands Score High Streaming, CTV Reach - And Lower Ad Frequency
Advanced TV Insider, Wayne Friedman - Tuesday, June 18, 2024
CTV platforms delivered lower levels of messages for CPG brands consumed ...
- Top TV Networks' Ad Revenue Flat At $10.4B In First-Half 2024, Airings 6% Higher
Television News Daily, Wayne Friedman - Wednesday, June 19, 2024
Two main reasons for the consistency are sports and more commercial airing ...
- Even FAST Channels May Need High-Profile Original Content... Sometimes
TV Watch, Wayne Friedman - Wednesday, June 19, 2024
Tubi wants its viewers to be more involved. With its just-launched Stubio ...