- Three Seasons Of Any TV Show Is Enough - Just Ask Streaming Users
TV Watch, Wayne Friedman - Friday, March 17, 2023
Consumers seem to want shorter TV series -- to move on ...
- Paramount Starts First D2C Ecommerce Platform For Entertainment Brands
Television News Daily, Wayne Friedman - Thursday, March 16, 2023
Paramount Shop will house a range of entertainment-branded products across all t ...
- Nielsen: Streaming Reaches 34% Share In February, Linear Continues To Fall
Television News Daily, Wayne Friedman - Thursday, March 16, 2023
Broadcast viewing time was down 8% and cable TV dropped 14.1% v ...
- Baseball On TV? Change The Game - One Marketing Pitch At A Time
TV Watch, Wayne Friedman - Thursday, March 16, 2023
If Diamond Sports continues to go south, there's a plan by M ...
- Netflix To Grow To 10M Ad-Supported Global Subscribers, 3.1M In U.S., Canada: Analyst
Television News Daily, Wayne Friedman - Tuesday, March 14, 2023
Netflix will reach 10 million ad-supported subscribers globally by the end ...
- DirecTV Sues Nexstar Media Group For Antitrust Issues Over Retransmission Fees
Television News Daily, Wayne Friedman - Tuesday, March 14, 2023
DirecTV says Nexstar violated antitrust law by engaging with Mission Broadcasting a ...
- Diamond Sports Group Files For Chapter 11 Bankruptcy
Television News Daily, Wayne Friedman - Wednesday, March 15, 2023
Diamond Sports says it will continue to air games from Major Leag ...
- The Upfront Isn't Dying: Station Groups Want In, Push National TV Ad Businesses
TV Watch, Wayne Friedman - Wednesday, March 15, 2023
How can we resolve local TV stations' "core" advertising challenges? How abo ...
- ABC's 'Oscars' Up 12%, Ad Spend Hits $106M
Television News Daily, Wayne Friedman - Monday, March 13, 2023
This year's "Oscars" saw a 12% gain vs. 2022 to 18.7 milli ...
- Local TV Stations' Future Memories: Just Streaming, Forget 'Retransmission'
TV Watch, Wayne Friedman - Tuesday, March 14, 2023
Networks say affiliates have a choice: let networks negotiate carriage/retransmission deals ...
- 'Scream VI' Scores Its Best Franchise Box Office, With Modest 2.9M In TV Spend
Television News Daily, Wayne Friedman - Sunday, March 12, 2023
The latest edition of the "Scream" franchise had its best opening weeke ...
- Hulu: Caught Between FAST Platforms And A Wannabe Netflix?
TV Watch, Wayne Friedman - Monday, March 13, 2023
Walt Disney's Bob Iger says Hulu is in a "very tricky" busine ...
- Roku To 'Pair' First-Party Data With Best Buy For Retail, Streaming Media Platforms
Television News Daily, Wayne Friedman - Saturday, March 11, 2023
Roku will work with Best Buy to "pair" the retailer's first-party da ...
- 'Oscars' Promos Drive Less Impressions Vs. 2022
Television News Daily, Wayne Friedman - Thursday, March 9, 2023
1,531 promo airings for this year's "Oscars" have yielded an estimated 662 ...
- Less Than Half Of Marketers' TV/Video Ad Budgets Going To Upfront Deals
Television News Daily, Wayne Friedman - Thursday, March 9, 2023
Advertiser Perceptions projects "upfront spending will be softer in 2023." Just 4 ...
- Dominion Lawsuit Is Not About The 'Law' Or 'Journalism,' Lachlan Murdoch Says
Television News Daily, Wayne Friedman - Friday, March 10, 2023
"It is really about politics, right? And that is unfortunately more reflecti ...
- Movie Theaters Want More Films - Are Streamer Cuts On The Horizon?
TV Watch, Wayne Friedman - Friday, March 10, 2023
Analysts believe a full box-office recovery won't happen until next year o ...
- Paramount Touts 'Popular Is Paramount' Campaign
Television News Daily, Wayne Friedman - Wednesday, March 8, 2023
The brand image/trade campaign "Popular is Paramount" highlights content production and t ...
- NCAA's March Madness Near Sellout Levels
Television News Daily, Wayne Friedman - Wednesday, March 8, 2023
Despite an overall slowdown in near-term national TV ad sales, the NC ...
- Can Local TV Advertising Turn The Corner? Direction Unknown
TV Watch, Wayne Friedman - Thursday, March 9, 2023
"Local was strong in January and February," said Rob Weisbord, Sinclair Broadca ...
- U.S. Home Video Spending To Shrink 8% In 4 Years, Streaming Declines
Television News Daily, Wayne Friedman - Tuesday, March 7, 2023
Spending on video services by U.S. households is projected to fall ...
- Nielsen's Mazumdar Joins Fox As First Chief Ad Research Officer
Television News Daily, Wayne Friedman - Tuesday, March 7, 2023
As Fox Advertising Sales' first EVP, chief ad research and analytics office ...
- Finding Young Audiences For Legacy TV Networks: The Pull Of Streaming Platforms
TV Watch, Wayne Friedman - Wednesday, March 8, 2023
CBS still says programming size matters in linear TV and streaming. Do ...
- Paramount Global Reportedly In Talks To Sell Majority Stake To Producer Tyler Perry
Television News Daily, Wayne Friedman - Monday, March 6, 2023
In a move that may be intended to shore up more ca ...
- The Drama Behind Upfront Price And Volume: Make Your Bets Now - Or Later?
TV Watch, Wayne Friedman - Tuesday, March 7, 2023
The downside when you want to lift or increase pricing more th ...
- 'Creed III' Is A Knockout At Box Office With $58.7M Opening Weekend
MediaDailyNews, Wayne Friedman - Monday, March 6, 2023
MGM's "Creed III" over-delivered with a $58.7 million North America debut, accordi ...
- Local TV Stations' Retransmission Revenues In Danger Of Sinking: Analyst
Television News Daily, Wayne Friedman - Friday, March 3, 2023
TV stations and other platforms have "less and less quality programming, ...
- Fox News First Access To Jan. 6 Video - The Better Story Is At Fox, Behind The Scenes
TV Watch, Wayne Friedman - Monday, March 6, 2023
There was behind-the-scenes drama at the Fox News Channel in the da ...
- Legacy Pay TV, Streaming See Rising Q4 Subscriber 'Churn'
Television News Daily, Wayne Friedman - Thursday, March 2, 2023
A report from TiVo says 28.8% of subscribers plan to drop the ...
- ESPN Reportedly Planning 'Hub' Feature For Sports Streamers
Television News Daily, Wayne Friedman - Friday, March 3, 2023
ESPN wants to be a distribution "hub" leader for all sports streame ...
