- Endeavor Merging Its UFC Unit With WWE In $21B Deal
Television News Daily, Wayne Friedman - Monday, April 3, 2023
Ari Emanuel will continue as CEO and Vince McMahon will be executi ...
- A Real Long-Term Media Plan: How Many Screens Does Amazon Really Want To Be On?
TV Watch, Wayne Friedman - Tuesday, April 4, 2023
Amazon seems to want to own as many different screens as possibl ...
- Stock For Trump-Linked Digital World, Truth Social's Ad Seller, Rises After Indictment
MediaDailyNews, Wayne Friedman - Friday, March 31, 2023
Stock of Digital World Acquisition Company was up 5% in mid-day Frid ...
- Loud And Proud: Streaming TV Services' Quiet Efforts To Make Ad Dollars
TV Watch, Wayne Friedman - Monday, April 3, 2023
Are you concerned that your ad-supported streaming service is bombarding you wi ...
- 2023 National TV Ad Spending Projected To Sink 4.4%
Television News Daily, Wayne Friedman - Thursday, March 30, 2023
National TV ad revenues will sink 4.4% this year -- a steep ...
- March Madness TV Commercials Post Dramatically Higher Online Engagement
Television News Daily, Wayne Friedman - Thursday, March 30, 2023
Although NCAA's Men's Basketball TV viewing took a hit in Nielsen-measured viewersh ...
- Hard Pass? Against A Maturing Streaming TV Market, RSNs Enter At Sky-High Pricing
TV Watch, Wayne Friedman - Friday, March 31, 2023
RSNs are coming into the streaming world late in the game a ...
- Live, Linear TV Viewing Continues To See Declines, While AVOD Shows Modest Gains
Television News Daily, Wayne Friedman - Wednesday, March 29, 2023
Live, linear TV continues to be challenged by viewership declines -- do ...
- MLB Campaign Features Hot Dogs, High Fives - And More Home Runs?
Television News Daily, Wayne Friedman - Wednesday, March 29, 2023
The campaign, titled "Baseball Is Something Else," reveals the intricacies of baseba ...
- Celebrity-Fueled TV Commercials Double Down During March Madness, Other Events
TV Watch, Wayne Friedman - Thursday, March 30, 2023
Celebrity-themed messaging takes center stage during March Madness. A 2018 campaign to ...
- Comscore Expands 48-Hour Measurement To All Local TV Markets
Television News Daily, Wayne Friedman - Tuesday, March 28, 2023
The expansion of its 'Pulse' measurement service for all local TV statio ...
- The Real New, And All-Encompassing, Upfront Market: Does That Work For You?
TV Watch, Wayne Friedman - Wednesday, March 29, 2023
Many analysts are not so sure that even a new total upfro ...
- Premium Streamers Impacted By 'Volatility' With Rising Cancellations, Additions
Television News Daily, Wayne Friedman - Monday, March 27, 2023
Streaming continues to be a business development marked by "volatility" with mo ...
- Fox News Networks To See Slowdown In Direct-Response Advertising: Analyst
Television News Daily, Wayne Friedman - Tuesday, March 28, 2023
"[There is] ongoing softness in direct response advertising at the company's F ...
- TV Writers Want A Raise: Do They Know The Real Story Arc Of Episodic Content?
TV Watch, Wayne Friedman - Tuesday, March 28, 2023
There is rampant speculation that streaming TV/movie production, which has soared ...
- Apple Reportedly Poised To Spend $1B Annually On Theatrical Movies
MediaDailyNews, Wayne Friedman - Friday, March 24, 2023
Apple is amping up its efforts in entertainment production and distribution, wi ...
- 'John Wick: Chapter 4': Best Start For Franchise, Modest TV Marketing
MediaDailyNews, Wayne Friedman - Sunday, March 26, 2023
Earning a franchise-best start and exceeding all pre-release estimates, "John Wick: Chapt ...
- March Madness Sees 22% Ad Gain, Steady Viewing
Television News Daily, Wayne Friedman - Friday, March 24, 2023
The March Madness mens' college basketball tournament has seen double-digit percentage nation ...
- Watching TV On Other Devices: Will 18-Year-Olds Still Want To Watch On Smaller Screens?
TV Watch, Wayne Friedman - Monday, March 27, 2023
Will TV marketers and TV programming execs need to make major chang ...
- Peacock Leads In Revenue Per Streaming Viewing Hour
Television News Daily, Wayne Friedman - Thursday, March 23, 2023
Peacock led all streamers in monetizing per hour of streaming viewing, ...
- Clearer Pricing For Legacy Pay TV Packages: Coming Too Late In A CTV World?
TV Watch, Wayne Friedman - Friday, March 24, 2023
For consumers, the hardest part in deciding on a pay TV servi ...
- Sports Rights Fees Keep Rising, Even As Streamers Slow TV/Video Content Spend
TV Watch, Wayne Friedman - Thursday, March 23, 2023
Look out, sports TV-focused networks and streaming platforms -- sports rights a ...
- DirecTV, Newsmax Strike New Carriage Deal, Ending 2-Month Dispute
Television News Daily, Wayne Friedman - Wednesday, March 22, 2023
DirecTV and Newsmax have announced a new carriage agreement for the netwo ...
- Fox News Media Has Other Content For Big Brand Advertisers: Are You In?
TV Watch, Wayne Friedman - Wednesday, March 22, 2023
Fox News Media wants us to know that 40% of its overa ...
- Big Media Content Spend Forecast To Rise Just 1% In 2023: Analyst
Television News Daily, Wayne Friedman - Tuesday, March 21, 2023
MoffettNathanson forecasts NBCU and Warner Bros. Discovery will see declines in conte ...
- FuboTV Changes Name To Fubo, Launches Ryan Reynolds Maximum Effort Campaign
Television News Daily, Wayne Friedman - Tuesday, March 21, 2023
FuboTV is changing its name to just Fubo, with a push ...
- Netflix's Reality Check: Modest Goals For Ad Tier - And That's Good News
TV Watch, Wayne Friedman - Tuesday, March 21, 2023
Analysts now say Netflix may continue to see modest gains for i ...
- National TV Advertising For NBA '22-'23 Regular Season 28% Higher So Far
Television News Daily, Wayne Friedman - Friday, March 17, 2023
National TV advertising is 28% higher to an estimated $656.9 million ...
- Warner Bros. Discovery Chooses Comscore, VideoAmp As Alternative Currency
Television News Daily, Wayne Friedman - Monday, March 20, 2023
Warner Bros. Discovery says it will partner with Comscore and VideoAmp f ...
- YouTube TV Price Hike Amid Cord-Cutting: Virtuals Making Their Channel Cuts?
TV Watch, Wayne Friedman - Monday, March 20, 2023
YouTube TV has become one of the priciest virtual pay TV provider ...
