- Local Sports Teams' TV Contracts: What's The Value If Diamond Sports Files For Bankruptcy?
TV Watch, Wayne Friedman - Wednesday, December 21, 2022
Diamond Sports Group, which operates 21 Bally-branded networks, continues to have financi ...
- Netflix Competitors To See A Collective $10B In Operating Losses For 2022
Television News Daily, Wayne Friedman - Monday, December 19, 2022
This year, major streaming competitors to Netflix will collectively post over $ ...
- World Cup: Argentina Win Over France Scores Highest U.S. TV Viewers Ever At 16.8M
Television News Daily, Wayne Friedman - Tuesday, December 20, 2022
The World Cup Finals scored 16.8 million Nielsen-measured viewers -- the highe ...
- Twitter Turmoil: In - Or On The Outs - With Musk? Check Back In 15 Minutes
TV Watch, Wayne Friedman - Tuesday, December 20, 2022
MSNBC, Fox News Channel, and CNN may wonder what reporters and edito ...
- 'Avatar,' The Way Of The Box Office, Records Third-Highest Opening This Year
MediaDailyNews, Wayne Friedman - Sunday, December 18, 2022
"Avatar: The Way of Water" was the third-highest opening globally since 202 ...
- AVOD Platforms See Slower End Of-The-Year Growth Due To Weak Scatter Market
Television News Daily, Wayne Friedman - Friday, December 16, 2022
While AVOD platforms are projected to rise 27% to $9.6 billion th ...
- A Third Of Brands Expect To Return To Linear TV Platforms In Q1, Study Finds
Television News Daily, Wayne Friedman - Friday, December 16, 2022
Amidst ongoing weakness in the Q3 and Q4 national TV ad market ...
- Laura Molen, Longtime NBCU President Of Ad Sales, To Depart
Television News Daily, Wayne Friedman - Friday, December 16, 2022
Laura Molen, president of ad sales and a 10-year veteran who h ...
- Billions For New Original Streaming Content? Your Recession Is Coming Soon
TV Watch, Wayne Friedman - Monday, December 19, 2022
What potential financial cuts might be coming to streamers -- perhaps ...
- Pluto TV Expands 'Stream Now. Pay Never' Campaign With Drew Barrymore Promo
Television News Daily, Wayne Friedman - Thursday, December 15, 2022
The campaign featuring Barrymore and her daytime talk show, with the tagli ...
- Netflix Ad Woes: Inventory Shortage, Underdelivery, Cash Back To Advertisers
Television News Daily, Wayne Friedman - Thursday, December 15, 2022
Netflix is off to a rough start with its ad option ...
- TV News As A Streaming Service Can Make Profits: Just Look At NBC News Now
TV Watch, Wayne Friedman - Friday, December 16, 2022
Is streaming the way into young viewers' minds and hearts when ...
- EDO Names Theatrical Marketing Veteran Siskind To GM Analytics Post
Television News Daily, Wayne Friedman - Wednesday, December 14, 2022
Longtime senior theatrical marketing exec Steve Siskind has been named GM ...
- November Posts Second-Highest Viewing Of The Year, Streaming Up 10%
Television News Daily, Wayne Friedman - Thursday, December 15, 2022
Total day TV usage of persons 2 years and up for Novemb ...
- Calling All Buyers Of Slow-Moving Traditional/Legacy TV Assets: What's The Key Selling Point?
TV Watch, Wayne Friedman - Thursday, December 15, 2022
Legacy TV business owners will surely invite more efforts like joint-venture investme ...
- NBA Entertainment Hires Horizon Sports & Experiences, Led By David Levy, Chris Weil
MediaDailyNews, Wayne Friedman - Tuesday, December 13, 2022
NBA Entertainment, the NBA's marketing/production division, has hired a new marketing agen ...
- Cinemark Expands ESPN College Football Playoffs Deal For In-Theater Viewing
Television News Daily, Wayne Friedman - Tuesday, December 13, 2022
Cinemark is expanding its deal with ESPN to more of its theate ...
- ACR Data Supplier Inscape Forms Nationally Representative Panel, Innovid Is First Client
Television News Daily, Wayne Friedman - Wednesday, December 14, 2022
Inscape, a major provider of TV measurement of ACR data, is n ...
- Spotlight On Local TV News: Viewers Shifting To Streaming From Pay TV?
TV Watch, Wayne Friedman - Wednesday, December 14, 2022
VUit, a free, ad-supported, web-based streaming service, offers local TV content wi ...
- Viewer Cannibalization: Young Media Feeding On Linear TV-Based Content In Other Places
TV Watch, Wayne Friedman - Tuesday, December 13, 2022
Where exactly are those cord-cutters going when they drop their cable/satellite/virtual ...
- TV Program Ad Spend, Promotion Up 8% Over 3 Months, 'Yellowstone' Gets Big Push
Television News Daily, Wayne Friedman - Friday, December 9, 2022
TV network-based companies have increased on-air media time and paid-ad spending ...
- World Cup Rakes In $213.6M In National Ad Spend, Delivers 8.4B Impressions So Far
Television News Daily, Wayne Friedman - Sunday, December 11, 2022
An estimated $213.6 million in national TV advertising was placed on F ...
- Pricey Streaming Platforms Don't Always Deliver Higher Value - Is That Right?
TV Watch, Wayne Friedman - Monday, December 12, 2022
A study designed to determine the best "value" gave a surprising n ...
- Disney+ Launches Ad Option With More Than 100 Advertisers
Television News Daily, Wayne Friedman - Thursday, December 8, 2022
All major media agency groups have been active for the Disney+ ...
- 'Max'-Only Streaming Platform Brand: The Risk Of Axing HBO Name Cachet
TV Watch, Wayne Friedman - Friday, December 9, 2022
WBD could have the right idea about dropping the "HBO" name fr ...
- Discount Pay TV Provider Frndly TV Sees Sharp Growth Of 40% To 700,000 Subs
Television News Daily, Wayne Friedman - Wednesday, December 7, 2022
Frndly TV does not carry high-priced broadcast nets or cable TV spor ...
- Netflix: More Ad Options Coming, No 'Profit Path' For Sports Yet
Television News Daily, Wayne Friedman - Thursday, December 8, 2022
"It's likely there'll be multiple ad tiers over time," said Netflix's CEO/Chi ...
- Elon Musk's Newfound Ad Business Focus: Some Twitter, Tesla TV Messaging Now?
TV Watch, Wayne Friedman - Thursday, December 8, 2022
Musk now has a much better understanding of what a good med ...
- Q4 Scatter Pacing Down 39%
Television News Daily, Wayne Friedman - Tuesday, December 6, 2022
The difference between upfront and scatter market TV-placed media in the peri ...
- Paramount's Bakish: Scatter Weaker Than Expected, D2C 'Decelerates'
Television News Daily, Wayne Friedman - Tuesday, December 6, 2022
"We do now see the fourth quarter coming in a bit bel ...
