- 'Biggest Loser' Finale Scores Its Best Rating This Season
MediaDailyNews, Wayne Friedman - Thursday, April 17, 2008
NBC's finale of "The Biggest Loser" was able to nick up "Americ ...
- Addressable Advertising: Getting To The Thirsty Old Guy On The Yoga Mat
TV Watch, Wayne Friedman - Thursday, April 17, 2008
Exhausted after doing a series of walking lunges in the cardio ro ...
- Former Interpublic CEO To Lead Spot Runner
MediaDailyNews, Wayne Friedman - Wednesday, April 16, 2008
Former Interpublic and MTV Networks senior executive Mark Rosenthal has taken ...
- CBS 1Q: TV Down, Outdoor Shining Star
MediaDailyNews, Wayne Friedman - Wednesday, April 16, 2008
CBS will get hit in its latest earning period with lower revenues ...
- Monday Ratings: CBS Delivers With 'Two Men'
MediaDailyNews, Wayne Friedman - Wednesday, April 16, 2008
All of a sudden the music at ABC is slowing down. T ...
- Reasonable Fees For Your Mobile Video/TV Needs: $400 A Month?
TV Watch, Wayne Friedman - Wednesday, April 16, 2008
For some time now, mobile executives have had stars in their ey ...
- Magna: Total TV Viewing Rises, Time-Shifting Slows
MediaDailyNews, Wayne Friedman - Tuesday, April 15, 2008
Two pieces of silver lining from the writers' strike: It didn't st ...
- Post-Strike: Mixed Broadcast Results For Series Regulars
MediaDailyNews, Wayne Friedman - Tuesday, April 15, 2008
ABC returned on Sunday with new episodes of shows and won t ...
- Child Advocates Ask FTC To Limit Marketers Online
Marketing Daily, Wayne Friedman - Monday, April 14, 2008
[Regulation] A week ago, the Association of National Advertisers filed comments wi ...
- Visible World Grows Addressable Ad Biz
MediaDailyNews, Wayne Friedman - Monday, April 14, 2008
The growing business of addressable advertising has given Visible World, one technolo ...
- Kids' Group Wants FTC To Issue Digital Protections
MediaDailyNews, Wayne Friedman - Monday, April 14, 2008
Big on behavioral marketing? Think twice about using it on children. Childr ...
- Tim Robbins's TV News Advice: Ditch Starlets, Find Diverse News Opinions
TV Watch, Wayne Friedman - Monday, April 14, 2008
In a speech filled with sarcasm, wit, and plenty of what broadcaste ...
- Networks News Casting A Line: Catching The Right TV Journalist
TV Watch, Wayne Friedman - Monday, April 14, 2008
TV casting is something close to Les Moonves' heart. So it mu ...
- CBS Axes 'Secret Talents,' 'Idol' Falls
MediaDailyNews, Wayne Friedman - Friday, April 11, 2008
There are low-debut scripted TV ratings--and then low reality-show ratings. Given tha ...
- CBS' Katie Couric Is Leaving -- Someday
TV Watch, Wayne Friedman - Friday, April 11, 2008
t seems as if we've been talking about Katie Couric leaving C ...
- New HBO Prez: Sue Naegle
MediaDailyNews, Wayne Friedman - Thursday, April 10, 2008
HBO has found its next senior programming executive: United Talent Agency's S ...
- 8 Radio Companies Create Auto Traffic Net
MediaDailyNews, Wayne Friedman - Thursday, April 10, 2008
Looking to monetize new high-definition (HD) radio technology, eight major radio compani ...
- 'Idol' Ratings Fall, But Still Dominate Time Spot
MediaDailyNews, Wayne Friedman - Thursday, April 10, 2008
Maybe Simon or those singer/contestants are too nice, as the biggest-rated ...
- Bravo And Weinstein Co.'s Lost Love: The Project That Ran Away
TV Watch, Wayne Friedman - Thursday, April 10, 2008
What have we learned from the "Project Runway" snafu? That NBC cou ...
- BMW Is Exclusive Sponsor Of 'Mad Men' Premiere
Marketing Daily, Wayne Friedman - Wednesday, April 9, 2008
[Automotive] BMW will get no product placement in the show--since BMWs we ...
- Upfront: Discovery Unveils Shows Focused On Danger
MediaDailyNews, Wayne Friedman - Wednesday, April 9, 2008
While many TV networks have gone smaller in their upfront presentations th ...
- Hoopla: NCAA Scored For CBS
MediaDailyNews, Wayne Friedman - Wednesday, April 9, 2008
After starting out with lower viewer numbers versus a year ago f ...
- NBC 's Olympic Advertisers: Will Controversy Actually Help Bring Them Gold?
TV Watch, Wayne Friedman - Wednesday, April 9, 2008
Should NBC Olympic advertisers start to worry about the Beijing Olympics? Ye ...
- Fox Outlines Summer Schedule
MediaDailyNews, Wayne Friedman - Tuesday, April 8, 2008
Jumping into the pre-upfront programming news, Fox has outlined its schedule f ...
- 'Mad Men' Premiere: BMW Exclusive Sponsor
MediaDailyNews, Wayne Friedman - Tuesday, April 8, 2008
AMC's "Mad Men" will drive some new advertisers for its second season--wi ...
- Media Execs Come Back To International TV Markets -- For Digital, Niche Reasons
TV Watch, Wayne Friedman - Tuesday, April 8, 2008
Years ago it was all the rage for U.S. media and advertisi ...
- Starcom, Comcast Expand Addressable Ad Trials
MediaDailyNews, Wayne Friedman - Monday, April 7, 2008
Media agency Starcom MediaVest Group and Comcast Spotlight, the advertising selling a ...
- All TV, All The Time--On the Net. See PrimeTimeRewind.com
MediaDailyNews, Wayne Friedman - Monday, April 7, 2008
The dream of some TV network executives is to have one si ...
- New Formula: Fewer Fall Network Shows Fixed
TV Watch, Wayne Friedman - Monday, April 7, 2008
ust four fall shows at NBC? Is that something to complain abou ...
- New Episodes Of CBS Dramas Don't Ignite
MediaDailyNews, Wayne Friedman - Friday, April 4, 2008
Stop the parade--not all TV viewers are returning back to original netwo ...