- Media Buyers And Sellers Seek Top Scores For TV Upfront Dance Moves
TV Watch, Wayne Friedman - Friday, April 4, 2008
The TV upfront dance is on -- and it's a fast on ...
- Nielsen Coverage Snafu Hits Cable Biggies, As Well As Smaller Nets
MediaDailyNews, Wayne Friedman, Joe Mandese - Thursday, April 3, 2008
Among the list of 21 cable networks whose coverage area ratings ha ...
- Nielsen: Viewers Were TV-Loyal During Strike
MediaDailyNews, Wayne Friedman - Thursday, April 3, 2008
The four-month-long writers' strike this winter had little effect on overall ...
- NBC Gives The 'Family Hour' Back To Advertisers -- And More
TV Watch, Wayne Friedman - Thursday, April 3, 2008
NBC Entertainment co-chairman Ben Silverman had something for every TV marketer duri ...
- Starcom Makes Upfront Deals With HD TV Nets
MediaDailyNews, Wayne Friedman - Wednesday, April 2, 2008
Starcom USA says it has made upfront deals or is in negotiatio ...
- Longest Now Disney ABC Unlimited SVP
MediaDailyNews, Wayne Friedman - Wednesday, April 2, 2008
Senior ABC executive Bill Bund is leaving his post as a seni ...
- Does Boom Of Local TV News Digital Ads Mean Bust For TV Talent?
TV Watch, Wayne Friedman - Wednesday, April 2, 2008
It was no April Fool's joke for on-air and off-air talent ...
- Nielsen: Ad Spend In 2007 Up .6%, Trails Global Action
MediaDailyNews, Wayne Friedman - Tuesday, April 1, 2008
Nielsen reported that ad spending for the full year 2007 rose 0. ...
- Toyota's Scion Goes Steady With 'Assy McGee'
MediaDailyNews, Wayne Friedman - Tuesday, April 1, 2008
In another attempt to carefully weave marketing content into program content, Toyota ...
- NBC Makes Some Promises, Including Same-Genre Show Replacements
TV Watch, Wayne Friedman - Tuesday, April 1, 2008
his season NBC seems to be promising advertisers something new: in additi ...