- TV Marketers' More Aggressive Strategy: Don't Watch My Competitors' Commercials
TV Watch, Wayne Friedman - Monday, June 8, 2009
With ratings erosion still fast and furious -- especially among broadcast networ ...
- CBS CFO: Scatter Market Up, CBS Will Lead Upfront
MediaDailyNews, Wayne Friedman - Thursday, June 4, 2009
On the verge of TV's upfront market, CBS has agreed with oth ...
- Raven Slated To Helm New A&E/Lifetime Venture
MediaDailyNews, Wayne Friedman - Thursday, June 4, 2009
A&E Networks and Lifetime Network are headed for a merger -- o ...
- Hoopla: Comcast Ups NBA Network Offerings
MediaDailyNews, Wayne Friedman - Thursday, June 4, 2009
In its efforts to widen sport-specific TV networks, Comcast announced a n ...
- TV's Emmys As An NFL Linebacker: Hard Tackling Is Needed
TV Watch, Wayne Friedman - Friday, June 5, 2009
The TV industry's biggest marketing night -- the Emmys -- will avo ...
- TNS: Network TV Drops 6% Last Season, NBC Improves
MediaDailyNews, Wayne Friedman - Wednesday, June 3, 2009
Last season, the five big English-language networks took in a collective $13 ...
- TiVo Turns EchoStar's DVRs Off, Court Demands $103 Mil. Payment
MediaDailyNews, Wayne Friedman - Wednesday, June 3, 2009
TiVo has won its latest round against satellite-television provider EchoStar in i ...
- 'L&O:SVU' Grabs Top Marks Across The Board
MediaDailyNews, Wayne Friedman - Wednesday, June 3, 2009
NBC won Tuesday night with a top-drawing "Law & Order: SVU" fina ...
- 'Morning Joe' And Its Caffeine-Branded TV Newscast: A Good Buzz?
TV Watch, Wayne Friedman - Thursday, June 4, 2009
I worry about a conflict of interest that might occur in t ...
- Show Me: Reality Outpaces Scripted Fare In Key Engagement Categories
MediaDailyNews, Wayne Friedman - Tuesday, June 2, 2009
Broadcast reality TV shows can be more engaged with viewers than broadca ...
- Conan Clicks In Debut 'Tonight' Show
MediaDailyNews, Wayne Friedman - Tuesday, June 2, 2009
The premiere of "The Tonight Show with Conan O'Brien" grabbed big numbe ...
- Cable Operators Should Be Consistent About Pay-Per-Use Plans
TV Watch, Wayne Friedman - Wednesday, June 3, 2009
If Time Warner wants to charge for the bandwidth I use fr ...
- Bravo Launches New Marketing Campaign
MediaDailyNews, Wayne Friedman - Monday, June 1, 2009
The new marketing effort "By Bravo" will replace the network's longtime tagli ...
- With Little Competition, NHL Fails To Score
MediaDailyNews, Wayne Friedman - Monday, June 1, 2009
On a night when the broadcast networks were heavily into repeats, fre ...
- TV Doldrums? MTV Brings Bare Butts, Feathers And A Pissed-Off Eminem
TV Watch, Wayne Friedman - Tuesday, June 2, 2009
Feel like there's nothing new on TV? On Sunday, Sacha Baron Cohen ...
- Advertisers Aren't Ready, Sellers Hope For Early June Market
MediaDailyNews, Wayne Friedman - Saturday, May 30, 2009
The start of the TV upfront market may begin by week's e ...
- Network Prime-Time Ad Prices Drop 3.7%, Rate Of Decline Begins To Ebb
MediaDailyNews, Wayne Friedman, Joe Mandese - Friday, May 29, 2009
The average cost per 30-second prime-time network TV commercial fell 3.7% ...
- Economy Hurts Comcast Subscribers
MediaDailyNews, Wayne Friedman - Friday, May 29, 2009
Comcast Corp chief executive Brian Roberts says the poor economy is sti ...
- NBC's Late-Night Marketing: Selling Conan O'Brien For Exactly Who He Is
TV Watch, Wayne Friedman - Monday, June 1, 2009
One of the last pieces of the new "Tonight Show with Con ...
- NBC's Zucker Predicts A Steady Upfront
MediaDailyNews, Wayne Friedman - Thursday, May 28, 2009
A weak upfront marketplace? Not according to NBC Universal's Jeff Zucker, w ...
- TiVo: Records $4 Million Loss In 1Q
MediaDailyNews, Wayne Friedman - Thursday, May 28, 2009
Lower subscriptions versus a year ago took a toll on TiVo ...
- Returning Summer Fare: 'Wipeout' Stays Afloat, 'Dance' Dances
MediaDailyNews, Wayne Friedman - Thursday, May 28, 2009
The battle of the returning summer shows has started, with Fox's " ...
- Time Warner Divorces AOL, Corporate 'Synergy' Now Passe
TV Watch, Wayne Friedman - Friday, May 29, 2009
The biggest merger, and disaster, in corporate history -- the $150 billion-pl ...
- Fox Dismisses 'Idol' Controversy, Stands By Allen
MediaDailyNews, Wayne Friedman - Wednesday, May 27, 2009
Fox and the producers of "American Idol" have disputed reports that ...
- Lippin Partners With jLine To Expand Event, Brand Work
MediaDailyNews, Wayne Friedman - Wednesday, May 27, 2009
Los Angeles-based entertainment public relations and communications company The Lippin Group tea ...
- ABC's 'Diamonds' Didn't Sparkle, CW's 'Hitched' Ditched
MediaDailyNews, Wayne Friedman - Wednesday, May 27, 2009
In case you didn't know it, there are a couple of n ...
- TV Images In Tough Economic Times Feature Low-Rent Disguises
TV Watch, Wayne Friedman - Thursday, May 28, 2009
Times are tough these days; even bank robbers are cutting back. O ...
- Slam Dunk: NBA Finals Boost Ratings
MediaDailyNews, Wayne Friedman - Tuesday, May 26, 2009
Big name NBA talent -- and closely fought games -- have boost ...
- Summer Ratings Kickoff Underwhelms
MediaDailyNews, Wayne Friedman - Tuesday, May 26, 2009
On Memorial Day -- the usual start of summertime viewing -- t ...
- TV Advertisers' Need For More 'Oprah Effects'
TV Watch, Wayne Friedman - Wednesday, May 27, 2009
Every TV marketer wants their own "Oprah effect." More than engagement, t ...