- NCC's "I+" Extends Cable Ad Reach
MediaDailyNews, Wayne Friedman - Monday, March 7, 2011
National cable spot advertising rep NCC Media has now formalized its n ...
- Cablevision, Group M Launch NYC Addressable Ad Push
MediaDailyNews, Wayne Friedman - Monday, March 7, 2011
Making major headway in addressable advertising, agency Group M and Cablevision Syste ...
- Denny's, Electus 'Always Open' For Business
MediaDailyNews, Wayne Friedman - Monday, March 7, 2011
Moving further into original Web TV entertainment, Ben Silverman's Electus studio h ...
- Consumer products marketing and infrastructure problems
Raw, Wayne Friedman - Tuesday, March 8, 2011
Austin, Tx. -- The bane of some marketing companies existence is t ...
- How to influence with influencers
Show Daily, Wayne Friedman - Tuesday, March 8, 2011
Austin, Tx. -- Young-targeted grass roots marketing can be a difficult j ...
- Fewer people in the building, but more ideas outside
Show Daily, Wayne Friedman - Tuesday, March 8, 2011
Austin, Tx. -- Mass collaboration on creative marketing ideas? You are talki ...
- Phones come before some basic human needs in some places
Show Daily, Wayne Friedman - Tuesday, March 8, 2011
Austin, Tx. -- How big is technology? Big and growing even fast ...
- Procurement officers and media agencies
Show Daily, Wayne Friedman - Tuesday, March 8, 2011
Austin, Tx. -- The bane of some marketing companies existence is t ...
- The 4A's: Things are looking up
Show Daily, Wayne Friedman - Tuesday, March 8, 2011
After some bad years, there is good news for advertising agencies. ...
- Rooting For Millionaires: No Problem For Viewers, But The Storylines Need To Deliver
TV Watch, Wayne Friedman - Tuesday, March 8, 2011
Whether it's sports stars versus owners, actors versus networks and producers, ...
- CBS Expands Digital Arm, Buys Clicker
MediaDailyNews, Wayne Friedman - Friday, March 4, 2011
Looking to deepen its TV informational efforts, CBS has agreed to acqui ...
- Ad Alert: Social Media Sites Drive Teen Purchases
MediaDailyNews, Wayne Friedman - Friday, March 4, 2011
In the digital world, this may be a no-brainer: Now, virtually a ...
- 'Idol' Regains Luster, CBS Repeats Comedies
MediaDailyNews, Wayne Friedman - Friday, March 4, 2011
With less competition on this first Thursday night in March, Fox's "Americ ...
- Want Online Marketing Results? Go Off.
Raw, Wayne Friedman - Monday, March 7, 2011
Austin, Tx -- In media and marketing, you can't always be "o ...
- Yahoo! Strums for Marketers
Raw, Wayne Friedman - Monday, March 7, 2011
Austin, Tx. -- Twang! A new audio theme for Yahoo! Just wh ...
- The 4A's: Looking for more transformation
Show Daily, Wayne Friedman - Monday, March 7, 2011
Austin, Tx. -- Looking for that big opening presentation or keynote ...
- With Pressure On Its Funding, Can Public Broadcasting Increase Sponsor Dollars?
TV Watch, Wayne Friedman - Monday, March 7, 2011
The pressure is on public broadcasting. Some in Congress already believe the ...
- Crown Media Records Higher Ad, Subscriber Revs
MediaDailyNews, Wayne Friedman - Thursday, March 3, 2011
Crown Media Holdings key assets Hallmark Channel and the Hallmark Movie Chann ...
- And The Winner Is: Listerine, JCPenney Too
MediaDailyNews, Wayne Friedman - Thursday, March 3, 2011
The most-viewed TV commercial on the Oscars came early in the sh ...
- Current Joins Cable's One-Hit Wonder Strategy -- But Will Viewers Keep Buying Into These Brand Extensions?
TV Watch, Wayne Friedman - Friday, March 4, 2011
We may be well into the digital content age, but with tradition ...
- Cable Outpaces Telcos On Broadband
MediaDailyNews, Wayne Friedman - Wednesday, March 2, 2011
Cable system operators continue to beat telephone companies when it comes ...
- Sheen's '20/20' Interview Fuels Ratings
MediaDailyNews, Wayne Friedman - Wednesday, March 2, 2011
Fox's "American Idol" was the strong story early Tuesday evening -- b ...
- Charlie Sheen: Publicity/Promotion Wasted -- Or An Opportunity?
TV Watch, Wayne Friedman - Thursday, March 3, 2011
TV buzz counts for a lot these days. And maybe Charlie She ...
- Cablers History, FX On Upswing, While CNBC, Fox News Plummet
MediaDailyNews, Wayne Friedman - Tuesday, March 1, 2011
Big cable network winners so far this year are History, MTV a ...
- Nielsen Holdings: Profits Drop, Earnings Up
MediaDailyNews, Wayne Friedman - Tuesday, March 1, 2011
Nielsen Holdings, the parent of The Nielsen Company, reported a sharp decli ...
- Hulu Will Do Well With Advertisers This Year -- Not Just Because Of The Obvious Reasons
TV Watch, Wayne Friedman - Wednesday, March 2, 2011
For all its problems, Hulu now says it will reach $500 milli ...
- Behind-The-Scenes Media Business Drama May Bring Financial Gain -- And Better Foot Care?
TV Watch, Wayne Friedman - Tuesday, March 1, 2011
Behind the scenes, you can only wonder what goes on among t ...