- NFL Marketing To On-The-Fence Fans: Not Quite A Blackout
TV Watch, Wayne Friedman - Friday, July 6, 2012
The NFL is making it easier for TV viewers to watch the ...
- Kaplan Punts To The Hub As CMO
MediaDailyNews, Wayne Friedman - Tuesday, July 3, 2012
Cable kids network The Hub has a new chief marketing officer: Ex-N ...
- ABC Hits Warm, Fuzzy Tones In 'Katie' Promo
MediaDailyNews, Wayne Friedman - Tuesday, July 3, 2012
Looking to hit the daytime syndication sweet-spot, a new TV promo f ...
- What Facebook And TV Networks Will And Won't Do For Each Other
TV Watch, Wayne Friedman - Thursday, July 5, 2012
What is the value of a "like" on Facebook for TV advertiser ...
- Extreme Reach Delivers TV Spots Via The Cloud
MediaDailyNews, Wayne Friedman - Monday, July 2, 2012
New cloud-based TV services are taking hold. Extreme Reach, a video distributi ...
- NBC News Launches Latino Site
MediaDailyNews, Wayne Friedman - Monday, July 2, 2012
NBC News is extending its footprint with the launch of Latin-American target ...
- Olympic Trials Score For NBC
MediaDailyNews, Wayne Friedman - Monday, July 2, 2012
NBC got some good Olympic news: All three major summer events ...
- Skipping Around The Dial This Summer -- Or Just Skipping Commercials?
TV Watch, Wayne Friedman - Tuesday, July 3, 2012
NBC's Summer Olympics are coming, and you might wonder how much commerci ...
- Crossing The 'Finish Line' In Fickle TV Times: A BLT, No Curry
TV Watch, Wayne Friedman - Monday, July 2, 2012
Sure you do well at work. But are you carrying the ba ...