- TV Now Viewed Cross-Platform
MediaDailyNews, Wayne Friedman - Thursday, April 12, 2012
Parks Associates says more than 25% of all video viewing in U. ...
- Multiscreen Viewing Up, Ad Reception Mixed
MediaDailyNews, Wayne Friedman - Wednesday, April 11, 2012
While traditional 'lean-back' TV may be strong among U.S. viewers, a growi ...
- CBS Debuts Education, Wellness Ad To Aid Eco-Focus
MediaDailyNews, Wayne Friedman - Wednesday, April 11, 2012
Expanding its public service efforts, CBS will launch education and wellness marketi ...
- NFL Network: Not Just For Football
Raw, Wayne Friedman - Thursday, April 12, 2012
All football all the time apparently isn’t enough for a TV netwo ...
- When Reruns Are Welcome -- And When They're Not
TV Watch, Wayne Friedman - Thursday, April 12, 2012
One radio station in Los Angeles -- KSWD 100.3 The Sound ...
- Tags, Social Media Sustain Turner TV Brands
MediaDailyNews, Wayne Friedman - Tuesday, April 10, 2012
Steve Koonin, president of Turner Entertainment Networks, believes any association with t ...
- Chrysler Loves Big TV Events
MediaDailyNews, Wayne Friedman - Tuesday, April 10, 2012
Chrysler Group will not be an official sponsor or advertiser of t ...
- Paying Attention To Young Consumers' Short Attention Spans
TV Watch, Wayne Friedman - Wednesday, April 11, 2012
Short attention spans apply to the digital world more than we reali ...
- Mid-Tier Cablers Gain Most Viewers
MediaDailyNews, Wayne Friedman - Monday, April 9, 2012
Heading into this year's upfront, many cable networks have a good sto ...
- March Madness, 'Voice' Score High In Social Media-TV Activity
MediaDailyNews, Wayne Friedman - Monday, April 9, 2012
Social media-television activity in March highlights CBS' "NCAA Men's College Basketball Tournamen ...
- Saving The Most Powerful Medium
Show Daily, Wayne Friedman - Tuesday, April 10, 2012
TV is still powerful -- just ask the new audience targeting servi ...
- Fictional TV For Its Media Plans
Show Daily, Wayne Friedman - Tuesday, April 10, 2012
TV media plans are stories to tell, says Dave Morgan, chief executi ...
- Calling Movies And TV Shows Some Really Bad Names
TV Watch, Wayne Friedman - Tuesday, April 10, 2012
Honesty is tough to come by in Hollywood -- but Ron Meye ...
- Media, Marketing Deals Up 7%
MediaDailyNews, Wayne Friedman - Friday, April 6, 2012
There were 402 media deals in the first quarter, amounting to $ ...
- TV Brand Rivalries: Samsung Holds Consumer Lead
MediaDailyNews, Wayne Friedman - Friday, April 6, 2012
Big-name TV brands continue to vie for consumers' share of mind ...
- As In Football, A Great Media Plan Can Kill
TV Watch, Wayne Friedman - Monday, April 9, 2012
How should an NFL sponsor react to news of a New Orlea ...
- Olbermann Sues Current TV, Cites Marketing, Promotional Concerns
MediaDailyNews, Wayne Friedman - Thursday, April 5, 2012
Many of the complaints in a lawsuit filed by former Current ...
- U.S. Tablet, TV Usage Spikes
MediaDailyNews, Wayne Friedman - Thursday, April 5, 2012
Virtually all U.S. portable device owners will use either their tablet ...
- CBS, ESPN Tops With TV Viewers
MediaDailyNews, Wayne Friedman - Thursday, April 5, 2012
Looking at the ratings that matter most to advertisers, CBS and F ...
- Cable Network Carriage Issues May Now Focus On Ratings, Not Price
TV Watch, Wayne Friedman - Friday, April 6, 2012
Give credit to Time Warner Cable for news you don't often he ...
- Reality Battles: 'Voice' Bests 'Dancing'
MediaDailyNews, Wayne Friedman - Wednesday, April 4, 2012
NBC's "The Voice" may look to buck the historical trend of ...
- Social Media's Real Benefit For TV: Helping Weak Shows
TV Watch, Wayne Friedman - Thursday, April 5, 2012
Now we know the real secret about social media and TV. ...
- Local TV's Online Revs Up 25%
MediaDailyNews, Wayne Friedman - Tuesday, April 3, 2012
Borrell Associates says there will be a 25% increase to some $2 ...
- TV Viewers Use Social Media To Support Favorite Shows
MediaDailyNews, Wayne Friedman - Tuesday, April 3, 2012
According to a new study from TVGuide.com, 76% of people say t ...
- TV Viewer Erosion: When And Where It Matters
TV Watch, Wayne Friedman - Wednesday, April 4, 2012
Let's talk viewer erosion: not just the type we have seen ...
- Forecast: 2012 Upfront To $19 Billion
MediaDailyNews, Wayne Friedman - Monday, April 2, 2012
Another strong upfront is on tap for TV networks -- but n ...
- ABC Still Tops With 'Once," 'Desperate Housewives'
MediaDailyNews, Wayne Friedman - Monday, April 2, 2012
Big entertainment awards events can still produce for networks -- even ...
- The Sometimes-Fleeting Value Of TV Personality Brands
TV Watch, Wayne Friedman - Tuesday, April 3, 2012
Keith Olbermann is gone again. But where has his brand gone? Ni ...
- Current Nixes Olbermann, Cites 'Values' Gap
MediaDailyNews, Wayne Friedman - Friday, March 30, 2012
Just weeks before the big upfront advertising market is set to begi ...
- Fox Leads Season, CBS Closes In On Rival
MediaDailyNews, Wayne Friedman - Friday, March 30, 2012
With around eight weeks left of the 2011-2012 television season, Fox ...