- Worried About Fake, Partisan News? Be Your Own Journalist
TV Watch, Wayne Friedman - Wednesday, December 14, 2016
Veteran TV journalists looking to combat fake news need to start wi ...
- National Amusements Kills Viacom, CBS Merger: Stocks Fall
Television News Daily, Wayne Friedman - Monday, December 12, 2016
National Amusements separated CBS and Viacom 11 years ago in an attem ...
- Discovery Invests In Digital Publisher Batanga Media
Television News Daily, Wayne Friedman - Monday, December 12, 2016
The company, which focused on content for Latin America and the U. ...
- One Successful Broadcast TV Strategy: Focus On The 'Big' Nights
TV Watch, Wayne Friedman - Tuesday, December 13, 2016
Live events -- sports, musicals or whatever -- can lure premium pric ...
- Viewers Tweet More, But Network Tweets More Efficient
Television News Daily, Wayne Friedman - Friday, December 9, 2016
TV shows see the lion's share of social media activity coming fr ...
- Post-Election, Trump's Earned Media Soars
Television News Daily, Wayne Friedman - Friday, December 9, 2016
Now that he is President-elect, Trump's overall earned media value is $752 ...
- Trump Continues To Make TV Money On 'Celebrity Apprentice'
TV Watch, Wayne Friedman - Monday, December 12, 2016
President-elect Donald Trump will continue to get NBC reality TV awareness ...
- Word-Of-Mouth Marketing Doesn't Always Match Social Media, Online Results
Social Media & Marketing Daily, Wayne Friedman - Thursday, December 8, 2016
Brands such as Palmolive, Corona and Aveeno, tallied the greatest disparity, wi ...
- Study Finds Piracy Becoming More Sophisticated: Consumers Ignorant Or Indifferent
Television News Daily, Wayne Friedman - Thursday, December 8, 2016
Video piracy is looking more legitimate to consumers -- and growing ...
- TV Viewing Patterns Intensify, Ratings Erode
Television News Daily, Wayne Friedman - Thursday, December 8, 2016
Research shows that the heaviest viewers of broadcast network TV in 20 ...
- ABC Ad Sales Head Wang To Retire
Television News Daily, Wayne Friedman - Thursday, December 8, 2016
The 27-year veteran at the network, who ascended to president of advertisi ...
- Does Social Media Pressure On Fan TV Favorites Work?
TV Watch, Wayne Friedman - Friday, December 9, 2016
Amazon cancelled its original TV show "Good Girls Revolt", based on t ...
- Organic search: A big missing data piece of the puzzle
Show Daily, Wayne Friedman - Thursday, December 8, 2016
Missing one of those big pieces of search data?Speaking at MediaPost Sear ...
- Sinclair Kicks Off TBD, New Digital Multicast TV Network
Television News Daily, Wayne Friedman - Wednesday, December 7, 2016
The new multicast network will launch in early 2017, featuring content curat ...
- Turner, Snapchat Expand Content/Advertising Partnership
Television News Daily, Wayne Friedman - Wednesday, December 7, 2016
Turner will develop original shows with Snapchat from its TV series a ...
- Music Industry Is One Big Cable TV Network
TV Watch, Wayne Friedman - Thursday, December 8, 2016
The music business is essentially turning into one big cable network, getti ...
- Innovid Starts Integrated Marketing Cloud Technology For Personalized Video
Online Video Daily, Wayne Friedman - Tuesday, December 6, 2016
Video marketing platform Innovid says its new integrated marketing cloud technology wi ...
- Long-Form Digital Video Grows -- On Laptops, Connected TV, Mobile
Television News Daily, Wayne Friedman - Tuesday, December 6, 2016
Traditional TV networks/producers are seeing continued growth in long-form content for digit ...
- Netflix To Do Its Own On-Air TV Promo 'Previews'
Television News Daily, Wayne Friedman - Tuesday, December 6, 2016
Pushing more marketing/promotion for its TV content, Netflix is offering its o ...
- Ad Revs Will Save DirecTV Now
TV Watch, Wayne Friedman - Wednesday, December 7, 2016
The complaints -- and praise -- are in over DirecTV Now: Profi ...
- Sports Predominantly Viewed Live, Some Time-Shifted Viewing
Television News Daily, Wayne Friedman - Monday, December 5, 2016
While much sports viewing is live, versus non-sports programming, there is so ...
- CBS: Broadcast TV Looking At Flat Ad Gains For 2017
Television News Daily, Wayne Friedman - Monday, December 5, 2016
CBS continues to be more optimistic about broadcast TV ad spending ne ...
- Selling Off ESPN? Consider The Broadcast-Cable History Of Spinoffs First
TV Watch, Wayne Friedman - Tuesday, December 6, 2016
One media analyst believes Walt Disney would be better without ESPN-- th ...
- Media Stocks Strong Since Election, Some Pullback
MediaDailyNews, Wayne Friedman - Friday, December 2, 2016
U.S. media stocks have pulled back somewhat from their recent run-up, y ...
- Email: Attribution: Not Fair?
Show Daily, Wayne Friedman - Monday, December 5, 2016
Is attribution not fair for email marketers? Speaking at MediaPost's Email Insid ...
- TruTV Looks For More Honesty With Its New Comedy On-Air TV Promos
Television News Daily, Wayne Friedman - Friday, December 2, 2016
Turner's TruTV is looking to be perfectly frank with its TV viewe ...
- Breitbart Publicly Attacks Advertiser: How Will That Curry Business Favor?
TV Watch, Wayne Friedman - Monday, December 5, 2016
Imagine if CNN, MSNBC, or Fox News Channel publicly attacked one ...
- Lotame Builds New TV Data Management Platform
Television News Daily, Wayne Friedman - Thursday, December 1, 2016
Lotame, a data management platform, is expanding to TV with what ...
- CBS Adds Live Sunday Game NFL Content To CBS All Access
Television News Daily, Wayne Friedman - Thursday, December 1, 2016
CBS is expanding its lucrative NFL content for its growing CBS A ...
- Will TV Station Groups Gain Greater Coverage With A Deregulatory-Minded Trump Administration?
TV Watch, Wayne Friedman - Friday, December 2, 2016
Under President-elect Donald Trump, executives are hoping for a bigger promise ...