- 'BtoB' to host Digital Edge Live conference
Around the Net In MAD SF, editor - Friday, February 3, 2012
'BtoB' to host Digital Edge Live conference ...
- Tremor Video Purchases InPlay Publisher Analytics Technology From TubeMogul
Around the Net In MAD SF, editor - Friday, February 3, 2012
Deal Gives Tremor Video Robust, Enhanced Reporting on Publisher-side Video Performance whi ...
- The Future of, Well, Us: A Conversation with Howard Rheingold
Media Magazine, editor - Thursday, October 13, 2011
How are we evolving because of the changes in media? I thi ...
- The Future of Search: A Conversation with Stefan Weitz, Microsoft's Director of Search and Director at Bing
Media Magazine, editor - Thursday, October 13, 2011
Where are we in the evolution of search and navigation? Well, ...
- Exit Interview with Guest Editor Brian Monahan
Media Magazine, editor - Thursday, October 13, 2011
What did you learn from editing this magazine? I don't know ...
- The Future of Storytelling: A Conversation with Tim Kring
Media Magazine, editor - Wednesday, October 12, 2011
Novelist, TV writer and producer Tim Kring began his career penning scrip ...
- The Future of Attention: A Conversation with David Pescovitz
Media Magazine, editor - Wednesday, October 12, 2011
David Pescovitz is a writer and journalist best known for his wo ...
- The New New: Customer Loyalty In Today's Business Landscape
Email Insider, editor , David Baker - Monday, September 12, 2011
There is a difference between what we deem loyal and repeat customer ...
- The Marketing Petri Dish
Email Insider, editor , David Baker - Monday, August 22, 2011
I believe customer acquisition will be an oxymoron in the future. ...
- Primary Key
Email Insider, editor , David Baker - Monday, August 1, 2011
What is the primary piece of data or primary key that wi ...
- What's The Value Of An Email Address Today?
Email Insider, editor , David Baker - Monday, July 18, 2011
I figure if you have a database of customers that represent mo ...
- Five Fundamentals To Great Email Marketing In 2011
Email Insider, editor , David Baker - Monday, June 20, 2011
The essentials of great email marketing programs have not changed a l ...
- Consumer Shift: Messaging Will Change!
Email Insider, editor , David Baker - Monday, June 6, 2011
Trying to optimize your open rate? Optimize the time of day, ...
- Why Unstructured Data Will Mean Something Tomorrow
Email Insider, editor , David Baker - Monday, May 9, 2011
Whether or not you believe in social data, you should recognize t ...
- Measurement By Averages
Email Insider, editor , David Baker - Monday, April 25, 2011
If we were Vegas odds brokers, what type of odds would ...
- 'Broken Arrow': Strategy Will Finally Prevail
Email Insider, editor , David Baker - Monday, April 11, 2011
The military term "Broken Arrow" defines the point when military calls ...
- Promotion Or Lifecycle? The Dilemma Of Scale
Email Insider, editor , David Baker - Monday, March 14, 2011
Email has become a critical component of the revenue-generating world. There ...
- Email Marketing For The Retailer
Email Insider, editor , David Baker - Monday, February 28, 2011
Spending a few days in lovely Palm Springs @ eTail conjured ...
- Happy Valentine's Day, Says The Optimist
Email Insider, editor , David Baker - Monday, February 14, 2011
Standing out in the inbox is becoming increasingly hard and will beco ...
- The Future of Email: 2011
Email Insider, editor , David Baker - Monday, January 31, 2011
Every year, I write my favorite column, "The Future of Email," abo ...
- Keeping Pace For 2011 Growth
Email Insider, editor , David Baker - Monday, December 27, 2010
The frenzy of a good holiday season creates a whole new ki ...
- Decision Management For The Holidays
Email Insider, editor , David Baker - Monday, December 13, 2010
The holiday season represents two completely different trains of thought. As ...
- The Consumer And 'Habits'
Email Insider, editor , David Baker - Monday, October 18, 2010
Did you know that the unconscious mind controls 95% of human behavio ...
- The New Social Marketing Paradigm
Email Insider, editor , David Baker - Monday, October 4, 2010
Seems strange to use the word "new and social" in the sa ...
- The Inbox, The Message And Direct Response
Email Insider, editor , David Baker - Monday, September 13, 2010
While all the trends suggest there is a shift in the h ...
- Change Your World In 90 Days
Email Insider, editor , David Baker - Monday, August 16, 2010
If you had 90 days to reinvent your world, organization, people, proces ...
- Targeting Behavior Works!
Email Insider, editor , David Baker - Monday, August 2, 2010
Targeting online behavior works. The real questions you must ask are: Wh ...
- Email Vs. Social: Predatory or Symbiotic?
Email Insider, editor , David Baker - Monday, July 19, 2010
Are you reading this article in the email MediaPost sent you, ...
- Making Music
Email Insider, editor , David Baker - Monday, June 7, 2010
A 12-year-old pianist sat down to play before a venerable musician a ...
- The Pace Of Marketing Automation In 2010
Email Insider, editor , David Baker - Monday, May 3, 2010
With the emergence of socially engineered experiences and connectivity, the world ...