- Media Plan: KSL, Media UGG Australia, The Invisible Game
Media Magazine Supplement, admin - Friday, December 28, 2012
The success of UGG’s classic sheepskin boot eclipsed the brand’s other offering ...
- Media Plan: PHD, Google, Google Fiber
Media Magazine Supplement, admin - Friday, December 28, 2012
When Google chose Kansas City to launch its fiber-optic high speed Intern ...
- Mobile Media: Hill Holliday, Dunkin' Donuts, Dunkin' Donuts Coffee Customizer
Media Magazine Supplement, admin - Friday, December 28, 2012
People like Dunkin' Donuts coffee. People like Facebook. Thus marrying the t ...
- Mobile Media: Initiative, Arby's, NRNS - Need a Reuben Now Syndrome
Media Magazine Supplement, admin - Friday, December 28, 2012
Unlike New York's delicatessens, Arby's isn't renowned for its Reuben sandwich. Th ...
- Mobile Media: Kontera, P&G/Olay/Facial Hair Removal, Olay Facial Hair Remover
Media Magazine Supplement, admin - Friday, December 28, 2012
To give Olay's new Facial Hair Remover the full-on tablet treatment, Konte ...
- Multicultural Media: Rezonate Media, AT&T, Away We Happened
Media Magazine Supplement, admin - Friday, December 28, 2012
When AT&T was no longer the only carrier selling iPhones, they challeng ...
- Multicultural Media: Starcom MediaVest Group for Heineken, Heineken - Manero
Media Magazine Supplement, admin - Friday, December 28, 2012
Despite the fact that Hispanic males are heavy consumers of online a ...
- Multicultural Media: Syfy for NBC Universal/Syfy, Face Off Season Two
Media Magazine Supplement, admin - Friday, December 28, 2012
Syfy launched “Face Off Season Two,” a reality series where the be ...
- New/Emerging/Experimental Media Category: Detroit Labs, Goodby, Silverstein, and Partners, Chevy Chevy Game Time
Media Magazine Supplement, admin - Friday, December 28, 2012
More than half of Super Bowl party-goers show up for something oth ...
- New/Emerging/Experimental Media Category: HBO, HBO, Boardwalk Empire Season 3: Uber Campaign
Media Magazine Supplement, admin - Friday, December 28, 2012
To generate excitement for the return of “Boardwalk Empire,” HBO teamed ...
- New/Emerging/Experimental Media Category: PHD, Elizabeth Arden, Taylor Swift Wonderstruck
Media Magazine Supplement, admin - Friday, December 28, 2012
To drive retail sales for Taylor Swift’s new fragrance Wonderstruck, PHD a ...
- Online Media: Branding: AOL, GlaxoSmithKline / PHD, Aquafresh Kids
Media Magazine Supplement, admin - Friday, December 28, 2012
GlaxoSmithKline and PHD NY partnered with AOL to recreate the Aquafresh Ki ...
- Online Media: Branding: Butler, Shine, Stern and Partners, Columbia Sportswear, Wim Hof / Omni-Heat Electric
Media Magazine Supplement, admin - Friday, December 28, 2012
Columbia Sportswear needed consumers to see their brand as innovative and t ...
- Online Media: Branding: Starcom MediaVest Group, Samsung / Digital Cameras, Caught on Samsung
Media Magazine Supplement, admin - Friday, December 28, 2012
The Starcom MediaVest team looked to the animated GIF to show t ...
- Online Media: Search: Covario, Epicor, Global ERP Software
Media Magazine Supplement, admin - Friday, December 28, 2012
Covario created for Epicor specific landing pages for each campaign. A/B testi ...
- Online Media: Search: Havas Media, Nine West, Channel 9
Media Magazine Supplement, admin - Friday, December 28, 2012
Video content relies heavily on traffic generated from generic and branded keywor ...
- Online Media: Search: Rosetta, Helzberg, Helzberg Searching For Love Campaign
Media Magazine Supplement, admin - Friday, December 28, 2012
Helzberg announced the "love" promotion on its Facebook page, Twitter feed a ...
- Online Media Video: Adobe Systems, Inc.. Adobe, Why I Create
Media Magazine Supplement, admin - Friday, December 28, 2012
Adobe created a short video for the launch of its Adobe Creati ...
- Online Media Video: MEC, Dreamworks Animation & Paramount Pictures / Madagascar, 3 Madagascar 3 Innovid Video Campaign
Media Magazine Supplement, admin - Friday, December 28, 2012
To be fair, MEC had great material to start with for th ...
- Onilne Media Video: Touchstorm LLC Bloomingdale's, Bloomingdale's/Touchstorm
Media Magazine Supplement, admin - Friday, December 28, 2012
Ads don’t have to be about your brand. They can be abo ...
- Outdoor Media: Colle+McVoy, WinField - Answer Plot, Giant Farmers
Media Magazine Supplement, admin - Friday, December 28, 2012
Sometimes, bigger is better. To reach farmers, potential customers who use WinFie ...
- Outdoor Media: Laughlin Constable, Lung Cancer Alliance, No One Deserves To Die
Media Magazine Supplement, admin - Friday, December 28, 2012
Less is more. Billboards that read “The Smug Deserve to Die” ...
- Outdoor Media: Maxus Global, NBC Universal/Syfy, Face Off Season 3
Media Magazine Supplement, admin - Friday, December 28, 2012
To launch season three of makeup show “Face Off,” Syfy sweetened t ...
- Performance Media & Marketing: Blitz Media, Carbonite, Carbonite - David vs Goliath
Media Magazine Supplement, admin - Friday, December 28, 2012
Carbonite? Something Superman might be challenged by? Far from it. Essentially, it ...
- Performance Media & Marketing: Butler Shine Stern & Partners, Greyhound, Sales Driving
Media Magazine Supplement, admin - Friday, December 28, 2012
Need to travel but don't, or can't, get to a car ...
- Performance Media & Marketing: PHD, Google, Google Fiber
Media Magazine Supplement, admin - Friday, December 28, 2012
Think Google: Big. Scary. Global. Local, friendly, and accessible is much bett ...
- Place-Based Video: Campbell Ewald, Navy Recruiting Command, Battleship Content Integration
Media Magazine Supplement, admin - Friday, December 28, 2012
The U.S. Navy cooperated in the production of the NBCU movie “Battleship&rdqu ...
- Place-Based Video: Inwindow Outdoor, Purina Beneful, "Play. It's Good For You"
Media Magazine Supplement, admin - Friday, December 28, 2012
In an effort to promote Beneful brand dog food while at t ...
- Place-Based Video: mediahub from Mullen, Barnes & Noble Nook, Clean Air
Media Magazine Supplement, admin - Friday, December 28, 2012
Location, location, location. That’s what B&N Nook campaign capitalized on — runni ...
- Print (Newspapers and Magazines): Havas Media, Valpsar, Valspar's "Love Your Color Guarantee" with House Beautiful
Media Magazine Supplement, admin - Friday, December 28, 2012
The Valpar’s “Love Your Color” campaign offered high-end beauty with a catc ...