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Alison Hill

Member since June 2006Contact Alison

Alison is an accomplished PR professional with substantial executive experience across the spectrum, from large corporations and ad agencies to small boutique publicity firms. She is the co-owner of CurrentPR, a dynamic marcom agency known for its creative, strategic, customized approach to its clients' varied campaigns. And just like an independent producer handpicks screenwriters, actors, costumers and crew to suit the demands of a specific film project, CurrentPR keeps its permanent staff small and lean, then augments with selected outside experts and specialists who bring unique talents to each client's particular program needs.

Articles by Alison All articles by Alison

  • The Message On Voicemail: Do It Right Or Not At All in Marketing: Entertainment on 04/06/2017

    Apparently, there's something that people find more horrifying than the IRS, back waxing, and the "Jackass" movies. That thing would be voicemail.

  • Whatever Happened To VNRs? The Original Fake News in Marketing: Entertainment on 03/02/2017

    Okay, I admit it: I recently struggled to get television coverage in Los Angeles for one of my projects. Granted, it was a feature story and it was on a busy news day, but still-I'd hoped at least one of the local news stations would come out and cover my event.

  • Tostitos Campaign Scores A Touchdown (But Not A 2-Point Conversion?) in Marketing: Entertainment on 02/02/2017

    Mashable called it a "stunt." "Adweek" said it was a "neat party gimmick." And the "Washington Post" deemed it a "nifty innovation." I'm talking about the new Tostitos chip bag that can detect alcohol on a person's breath when you blow into it, announced to much fanfare last week. Tostitos is also offering 25,000 $10 discounts off Uber rides on Super Bowl Sunday, helping to ensure that football fans get home safely after celebrating the big game.

  • 5 Habits Of Highly Effective Publicists (and 5 No-nos) in Marketing: Entertainment on 01/05/2017

    Happy New Year, everyone! If it's the beginning of January, it must be time to make my New Year's business resolutions. This year, I wanted some expert advice in creating a list that would make my agency and my work more meaningful and effective for my clients.

  • Look, Ma! I'm On TV! in Marketing: Entertainment on 12/01/2016

    When you're watching television and you see "experts" giving their opinions on everything from Brexit to Brangelina, do you ever wonder, "Who are these people? And what makes them qualified to sit in that chair?" Do you also wonder how you might become one of those TV experts?

  • Hire Power in Marketing: Entertainment on 11/03/2016

    The who, how and why of taking on more PR personnel.

  • Table Talk: How A Panel Discussion Can Build Buzz For Your Brand  in Marketing: Entertainment on 10/06/2016

    Let's face it: No one's heart starts beating faster at the mention of the phrase "panel discussion." Five or six talking heads yammering on from behind a table? What could be a bigger yawn? But if you've ever been to Comic-Con, you've seen the blocks-long queues of fans who line up hours in advance for the chance to witness certain panel discussions-so what gives? What turns a panel from dull to dynamite?

  • The ABC's Of A-Listers in Marketing: Entertainment on 09/01/2016

    I've heard it too many times to count: As I look for celebrities to help promote a brand's campaign, my client tells me, "We want an A-lister." My heart always sinks a little-not because I disagree with the request or because the job is too difficult (although, come on, of course it's difficult!), but because...what does it mean? An A-lister according to whom? By what standard?

  • SWAGalicious in Marketing: Entertainment on 08/04/2016

    How to get the most out of the stuff you give away.

  • Learning While Lounging: Six Great Beach Reads About PR And The Media in Marketing: Entertainment on 07/07/2016

    Summer has officially kicked into high gear, which means the search is on for the perfect beach read. Of course, this always presents a problem-how to relax without looking mindless, and how to keep up with your industry without ruining a restful day at the shore? I have the perfect solution: Six books that are great page-turners, while offering real insights into PR, marketing, and the media-even if sometimes by negative example! Leave the how-to manuals and motivational pamphlets for September; right now, we're going to breeze through novels and memoirs (and just happen to pick up a few pointers in the process).

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