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Alison Hill

Member since June 2006Contact Alison

Alison is an accomplished PR professional with substantial executive experience across the spectrum, from large corporations and ad agencies to small boutique publicity firms. She is the co-owner of CurrentPR, a dynamic marcom agency known for its creative, strategic, customized approach to its clients' varied campaigns. And just like an independent producer handpicks screenwriters, actors, costumers and crew to suit the demands of a specific film project, CurrentPR keeps its permanent staff small and lean, then augments with selected outside experts and specialists who bring unique talents to each client's particular program needs.

Articles by Alison All articles by Alison

  • Getting The Goods On Google in Marketing: Entertainment on 06/01/2017

    When I interviewed for my first PR job, I never worried that an employer's Google search would turn up incriminating evidence about me. Not because I led such a spotless life (we'll just leave that subject there)-but because Google was a couple of decades away from being invented. So I have to smile and shake my head (sorry, SMH) at the origin story of BrandYourself, the online reputation management company whose youthful executives have, in just five years, raised more than $5 million in investment funding, hired 80 full-time employees, been honored as one of the top young startups of 2012 by the White House, and appeared on "Shark Tank."

  • It's A Mad, Mad Augmented Virtual World in Marketing: Entertainment on 05/04/2017

    How artificially intelligent are you? Sorry, let me put that another way: How smart are you about artificial intelligence (AI), virtual reality (VR), and augmented reality (AR), the latest tech trends in entertainment? I recently had my knowledge (not to mention my comfort level) put to the test for a new business proposal and quickly realized that I was in a new reality of my own.

  • The Message On Voicemail: Do It Right Or Not At All in Marketing: Entertainment on 04/06/2017

    Apparently, there's something that people find more horrifying than the IRS, back waxing, and the "Jackass" movies. That thing would be voicemail.

  • Whatever Happened To VNRs? The Original Fake News in Marketing: Entertainment on 03/02/2017

    Okay, I admit it: I recently struggled to get television coverage in Los Angeles for one of my projects. Granted, it was a feature story and it was on a busy news day, but still-I'd hoped at least one of the local news stations would come out and cover my event.

  • Tostitos Campaign Scores A Touchdown (But Not A 2-Point Conversion?) in Marketing: Entertainment on 02/02/2017

    Mashable called it a "stunt." "Adweek" said it was a "neat party gimmick." And the "Washington Post" deemed it a "nifty innovation." I'm talking about the new Tostitos chip bag that can detect alcohol on a person's breath when you blow into it, announced to much fanfare last week. Tostitos is also offering 25,000 $10 discounts off Uber rides on Super Bowl Sunday, helping to ensure that football fans get home safely after celebrating the big game.

  • 5 Habits Of Highly Effective Publicists (and 5 No-nos) in Marketing: Entertainment on 01/05/2017

    Happy New Year, everyone! If it's the beginning of January, it must be time to make my New Year's business resolutions. This year, I wanted some expert advice in creating a list that would make my agency and my work more meaningful and effective for my clients.

  • Look, Ma! I'm On TV! in Marketing: Entertainment on 12/01/2016

    When you're watching television and you see "experts" giving their opinions on everything from Brexit to Brangelina, do you ever wonder, "Who are these people? And what makes them qualified to sit in that chair?" Do you also wonder how you might become one of those TV experts?

  • Hire Power in Marketing: Entertainment on 11/03/2016

    The who, how and why of taking on more PR personnel.

  • Table Talk: How A Panel Discussion Can Build Buzz For Your Brand  in Marketing: Entertainment on 10/06/2016

    Let's face it: No one's heart starts beating faster at the mention of the phrase "panel discussion." Five or six talking heads yammering on from behind a table? What could be a bigger yawn? But if you've ever been to Comic-Con, you've seen the blocks-long queues of fans who line up hours in advance for the chance to witness certain panel discussions-so what gives? What turns a panel from dull to dynamite?

  • The ABC's Of A-Listers in Marketing: Entertainment on 09/01/2016

    I've heard it too many times to count: As I look for celebrities to help promote a brand's campaign, my client tells me, "We want an A-lister." My heart always sinks a little-not because I disagree with the request or because the job is too difficult (although, come on, of course it's difficult!), but because...what does it mean? An A-lister according to whom? By what standard?

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