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Jon Elvekrog

Member since August 2012

  • CEO 140 Proof
  • Twitter: jonelvekrog
  • San Francisco California
  • 94107 USA

Jon Elvekrog is a proven leader in the technology space with experience in start-up, turnaround and growth stage companies. With his co-founder, Jon developed 140 Proof's patented content-matching technology to harness the massive, growing data set of the Broad Interest Graph and match consumers with relevant brand recommendations. Jon previously held senior executive engineering, marketing and sales positions at HP, Microsoft, and LinkExchange. Jon has an engineering degree with honors from the University of Michigan and an MBA from Harvard University.

Articles by Jon All articles by Jon

  • Your Ad Campaigns Are Telling You Something in MediaDailyNews on 11/20/2014

    When one ad campaign finishes, how soon do you move on to the next one? Rather than leave your last campaign in the dust, advertisers should use it to inform future strategic decisions. We can use the same signals that deliver ads to also drive customer research, thus allowing us to create a more holistic picture of an individual just by better utilizing the current exchanges and systems that are already in place.

  • 3 Emerging Best Practices For Finding Your Audience in MediaDailyNews on 07/31/2014

    When we place media under the assumption that a person's defining characteristics are their demographics, our ads can never speak to them in terms they will find meaningful. Media targeting is evolving, and potential consumers can be identified in a number of ways as individuals. That way, marketers can ensure the right people see their message.

  • Unpacking The Travel Persona: Using Social Cues To Target Ads in Marketing: Travel on 07/29/2013

    Travelers have few things in common. You can safely assume most travelers have a destination in mind and the financial means to reach it. But the differences end there.

  • Using The Interest Graph To Target Social Ads To Gen Y  in Engage:Millennials on 08/17/2012

    Demographic profiles have long been used by marketers to segment their audience and enable them to target offers to people who are more likely to be receptive than the general population. For example, a marketer for Forever 21 might target the single, female, middle-class, age 18 to 24, college-educated demographic.

  • Social Advertising's Identity Crisis in Online Media Daily on 01/18/2012

    Almost everyone is oblivious to the fact that there's social media, and then there's social advertising. Both are important components of a media plan, but they are very different strategies that lead to different end goals.

Comments by Jon All comments by Jon

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