Jordan Viator Slabaugh

Articles by Jordan All articles by Jordan

• Social Marketing Is No Longer Free in Marketing Daily on 03/19/2014
  

  Brands' owned content is highly engaging when it offers value to social audiences but will also increasingly require paid dollars to ensure reach and resonance.

• Social Brand Wins In 2013  in Marketing: Entertainment on 01/02/2014
  

  Staying relevant across social media is a must for brands of all shapes and sizes. But exactly how brands activate communities can vary greatly based on audience demographics, needs and interests, as well as business goals. While no one approach will fit for all, there is one trend on the rise across social strategies winning the hearts and mindshare of consumers: being entertained.

• 3 Things The Travel Industry Can Teach Your Business About Social in Marketing: Travel on 09/23/2013
  

  Looking back to the preliminary days of social media, brands in the travel industry were some of the earliest adopters and have since been named some of the most successful companies on networks like Facebook and Twitter. Early in 2009, Mashable recognized major players Jet Blue, Carnival Cruise Lines and Hertz, among others, as companies whose "ground-breaking [social] efforts lead to better service."

• 4 Ways To Double Down On Google+ This Fall in Marketing: Entertainment on 08/02/2013
  

  While most entertainment brands have dipped their toes in the Google+ water, few have dived in headfirst. But what many of these brands might be missing is that unlike social networks that operate from a single site, Google+ is designed to integrate and enhance all of your Google experiences - from search and display to Maps and YouTube. This means that investing in Google+ activities can pay dividends across multiple marketing channels.

• Managing Multiple Brands In Social in Marketing Daily on 06/11/2013
  

  To drive meaningful business outcomes, today's brands are employing more social accounts -- managed by more social users -- than ever before. Smart brands realize that keeping their social house in order and efficiently managing social efforts fuels engagement, impacts multiple business areas, and enables more people to hold more relevant conversations with increasingly social customers.

• 5 Ways To Drive Social Advocacy For Your Business in Marketing Daily on 03/14/2013
  

  A publishing giant, a women's lingerie retailer, a kid-centric commerce subscription service and a nonprofit organization all came together at OMMA Social during SXSW to discuss the power of social advocacy. The panel revealed key trends in fostering brand advocacy through social media engagement and provided attendees with five essential strategies.

• Make Facebook Content Feed-worthy in Marketing Daily on 08/17/2012
  

  For a Facebook strategy to be effective, brands must focus on content that breaks through the clutter. Here are ten ways to get into the mindset of a Fan, demand attention in the newsfeed and maximize engagement.

• Talk is Cheap, Tweets Are Money in Marketing Daily on 04/03/2012
  

  Social strategies are not only an important aspect for event marketing, but increasingly a more cost-effective way to reach a large and engaged audience in a timely and relevant fashion

Comments by Jordan All comments by Jordan

• Managing Multiple Brands In Social by Jordan Viator Slabaugh (Marketing Daily on 06/11/2013)
  

  Thanks for the note, Maryanne. The opportunity, and dare I say exciting thing, for brands right now is to stop treating social like a disparate element of the Marketing mix and actually approach it similarly to other media channels. Beyond a great campaign and content strategy, that means also having the business foundation and processes in place to make success achievable in the long run. Only then will we start seeing the true reality of social business.

About Edit

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.