- Helping Patients Get The Most From Patient Portals
Marketing: Health, Daniella Koren - Friday, October 24, 2014
While patient portals can't replace an in-office visit, they have many benefit ...
- Using Patient Education To Stop The Hospital Revolving Door
Marketing: Health, Daniella Koren - Friday, September 26, 2014
According to the Centers for Medicare and Medicaid Services (CMS), about o ...
- Finding Time For Patient Education: 4 Tips For Healthcare Providers
Marketing: Health, Daniella Koren - Friday, August 22, 2014
It's not news to doctors that an important part of their j ...
- 4 Barriers To Patient Engagement And How To Overcome Them
Marketing: Health, Daniella Koren - Friday, July 25, 2014
We can all agree that empowering patients to engage in their healthca ...
- Tips For Improving Written Communication To Patients
Marketing: Health, Daniella Koren - Friday, June 27, 2014
To help patients proactively manage their health, many healthcare providers supplement wh ...
- 5 Tips To Help Healthcare Providers Improve Patient Empowerment
Marketing: Health, Daniella Koren - Friday, May 23, 2014
Which patient is likely to have the best outcome: The one w ...
- Top 4 Ways To Help Patients With Shared Decision Making
Marketing: Health, Daniella Koren - Monday, April 28, 2014
The Affordable Care Act (ACA) identifies patient engagement as an integral pa ...
- Patient Engagement: It's More Than You May Think
Marketing: Health, Daniella Koren - Monday, March 31, 2014
Patient engagement is a very popular term right now. But what exact ...
- Being A Good Patient Marketer - A Short List
Marketing: Health, Daniella Koren - Friday, November 22, 2013
What does it take to be a good patient marketer? There ...
- Building Relationships With Content Marketing
Marketing: Health, Daniella Koren - Friday, October 25, 2013
My last post introduced the concept of Responsive Relationship Marketing: the practi ...
- What Is RRM?
Marketing: Health, Daniella Koren - Friday, July 26, 2013
Over the last couple of years, responsive design has become the n ...
- Why Preparation Is Everything When It Comes To Positive Patient Outcomes
Marketing: Health, Daniella Koren - Friday, June 28, 2013
Patients not only need medical care but also emotional and educational suppo ...
- Content: Create Or Curate?
Marketing: Health, Daniella Koren - Friday, May 24, 2013
We've all heard the phrase "content is king," but in the wor ...
- Caregiver Content Is A Win-Win-Win
Marketing: Health, Daniella Koren - Wednesday, May 1, 2013
The caregiver has become a primary target audience for healthcare marketers, especial ...
- Social Listening for Pharma RM: Lessons Learned When No One Is Talking About Your Brand
Marketing: Health, Daniella Koren - Friday, March 22, 2013
We recently completed the first phase of a yearlong social listening proje ...
- Data - It's The New 'Creative'
Marketing: Health, Daniella Koren - Friday, February 22, 2013
One of the hottest marketing catch phrases of 2012 is "data ...
- Social Media: A Game-changer For Relationship Marketing
Marketing: Health, Daniella Koren - Friday, January 25, 2013
For the past 12 years, my focus and interest has been Relationsh ...
- Pharma Needs To Learn To COPE
Marketing: Health, Daniella Koren - Friday, December 28, 2012
2012 has been a year of innovation in mhealth, wellness and preventi ...
- The Perfect Drug
Marketing: Health, Daniella Koren - Friday, November 23, 2012
Pharmacogenomics, how one's genes affect the way they respond to treatment, wi ...
- Are Our Results Good? Find Out If Your Engagement Rates Stack Up
Marketing: Health, Daniella Koren - Friday, October 26, 2012
Relationship marketing (RM) programs are powerful tools that help consumers make educat ...
- What Problem Is Pinterest Solving?
Marketing: Health, Daniella Koren - Friday, September 28, 2012
Recently at a meeting, we were talking about the healthcare boards th ...
- Pump Up The Volume On Email Strategy For Building Relationships In Healthcare
Marketing: Health, Daniella Koren - Tuesday, August 21, 2012
Yes, e-mail has gone through phases in healthcare marketing since 2001, bu ...
- All The Gear, But No Idea
Marketing: Health, Daniella Koren - Thursday, August 2, 2012
I recently went on a hiking trip in New Zealand where o ...
- What Do Patients Really Want?
Marketing: Health, Daniella Koren - Tuesday, June 26, 2012
In today's fast-shifting patient-centric world, do we know what patients with serio ...
- 12 Things About People With Chronic Conditions You May Not Know
Marketing: Health, Daniella Koren - Friday, May 25, 2012
For years, many myths about chronic patient care and communications have hobbl ...
- Relationship Marketing At The Speed Of Social
Marketing: Health, Daniella Koren - Friday, April 27, 2012
The speed of social rules the day. We traverse platforms faster th ...