Patient engagement is a very popular term right now. But what exactly is it?
As part of
Meaningful Use Stage 2 requirements, healthcare organizations will be making important decisions about how to improve access to patient data using health information exchanges and online patient
portals. However, successfully engaging patients and meeting the requirements may not be synonymous. To truly impact patient behavior and motivate positive health changes requires a comprehensive
strategy for patient engagement that includes a thoughtful and tailored approach.
If you look at patient engagement service offerings,
especially within electronic medical records (EMRs) and practice management systems, patient engagement is being defined as tools and resources that help patients keep track of appointments, billing,
and their health records, including test results. It’s important for providers and patients to be able to manage this information digitally, of course, but there’s so much more
that’s needed if we really want to improve outcomes and make a positive impact.
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According to a 2009 AARP study (“Chronic Care: A
Call to Action for Health Reform”), the more engaged a patient was, the less likely they were to experience a negative health outcome such as re-admittance to the hospital or a medical error.
This higher level of engagement, and the clear results, depends on rich and robust information, education and support, provided along the whole patient journey. The box checking that is inherent in
new healthcare IT systems is simply not enough to deeply impact behavior, especially for complex chronic conditions.
In February, I attended
the HIMSS conference in Orlando and listened to Joel Arker and Steven Roth from Pinnacle Health System talk about what an engaged patient looks like. I’ll share a slice of what they
said:
1. Educated — they are educated enough to make reasonable tradeoffs and have meaningful discussions with friends, family, and
healthcare professionals to own their own health
2. Personally responsible — they set goals for themselves and maintain those
goals
3. Proactive — engaged patients become woven into a fabric of support systems that help and encourage them to meet their
goals
4. Harness self-interest instincts — when diagnostics and treatments are recommended, individuals make conscious cost/value
decisions based on targeted useful information.
So how can providers help patients become more engaged? First, patients need
appropriate education about their condition and its management, and ideally, healthcare providers should begin providing this information at a patient’s first visit and continue it throughout
their care. Second, the care team should also be involved in the engagement process because shared decision-making is easier when everyone involved is on the same page. Healthcare providers can
encourage this involvement by promoting open and honest communication about a patient’s preferences, their needs, and what works and what doesn’t.
This will not be a one-size-fits-all model. Successfully engaging a patient will depend on many factors such as age, gender, cultural background, education level, and fluency
in English, not to mention health history, diagnosis, treatments, and preferences.
My vision of patient engagement features a tailored
experience that includes the right content at the right time for the right person, building trust and a productive partnership between a healthcare provider, a patient, and the caregiving team. Access
to billing and appointments is all well and good and will have a positive impact on the bottom line, but a patient provided with a personalized experience that includes relevant and robust education
will no doubt improve outcomes and efficiencies at a much great rate. The truly engaged patient—one who is educated, motivated, and empowered to work with their healthcare team—will
ultimately get the best results.