Patrick ReynoldsMember since March 2017Contact Patrick
Patrick leads Marketing efforts for SessionM. Prior to that, he ran marketing and strategy for two successful startups in the streaming audio industry. He also has client-side experience as CMO of a publicly traded retailer as well as multiple leadership positions with leading international advertising agencies. Patrick has contributed articles on mobility to Forbes, TechCrunch, and VentureBeat among others, and spoken at CES, NAB, and SxSW. He is a graduate of St. Bonaventure University.
Articles by Patrick All articles by Patrick
- Discounting Loyalty: Lessons-A-Plenti in
Marketing Insider on
Amex shut down its Plenti rewards program in July. Learn from this downfall so your rewards programs don't run the same fateful course.
- 11 Ways To Create Loyal Customers Beginning April 1 in
Marketing Daily on
Spring appears to be here, and with it a renewed sense of optimism and promise for the possibilities for the year ahead.
- For Spring Break, Go Mobile And Retain The Loyal in
Marketing: Travel on
Spring Break is not just a highlight of the year for college students heading to tropical locations. With over 65.1 million people screened by the TSA during Spring Break in 2016, there's a tremendous amount of travel for hospitality and travel brands to be excited about, too.
- Can You Hear Me Now? in
Whether radio has "too many" ads is a matter of taste and perspective. Twelve minutes of advertising in an hour is 20%. Maybe that's a lot. Maybe it isn't.
- Will Facebook Join Streaming Music Brigade? in
Social Media & Marketing Daily on
Twitter cozied up to iTunes and SoundCloud. Apple spent $3 billion to buy Beats, and that news was followed almost immediately by the release of Amazon Prime streaming music. Google bought streaming music player Songza and just launched YouTube Music Key. It seems that all the big players are doubling down on streaming. Yet in all these discussions, it also seems there is one major player being left out: Facebook
- Not Pull, Not Push. Plush in
Media Magazine on
On my way to Las Vegas and thinking about media and how technology has changed it utterly and forever. In the beginning, it was all so easy. The newspaper was on the stoop. You read it. There were a couple of radio stations you could listen to on the way in to work. So you did. When you got home, there were three stations to choose from to watch the news. You picked one. After doing the dishes, there were the same three or four stations you'd watch until bedtime. Wash. Rinse. Repeat.