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- Making The Men In Your (Marketing) Life A Priority This Year in
January is almost gone. But if you're still fine-tuning your marketing plans to this demographic for 2014, I thought now would be a good time to share some ideas that you may want to keep in mind.
- Selfie Is The Word Of The Year. Is Your Advertising Capturing This New Behavior? in
You've probably read the headlines of the past month regarding the word "selfie." The Oxford English Dictionaries declared "selfie" the word of the year for 2013, and columnists far and wide have seized on that decision - and the behavior itself - as the latest example of the decline of Western Civilization at the hands of out-of-control technology.
- What The Data Say About The State Of The American Man in
Smart marketers targeting a male demographic want (and need) accurate data to back up their marketing strategies. It's far too easy to fall into assumptions such as: every man loves football and beer or T&A ads work unequivocally to sell cars, hamburgers and tools or anything in between.
- What Can You Learn From The NFL's Success? in
While most companies and brands aspire to have long-term goals and strategies, the reality is that most marketers get pulled into very short-term tactics and strategies focused on the next product launch or even the next quarter or the next six months' revenues. Despite that pull to focus strictly on short-term numbers and goals, it's invaluable to study successful media brands and how they reached icon status when marketing to men.
- What A Popular Blog Can Teach Marketers About Targeting A Male Audience in
We're not the first to say it, but it bears repeating. The current content marketing business - driven by blogs, podcasts (audio and video), social media content, infographics, native ads, etc. - is extremely similar to the heyday of magazines. A blog can target a specific vertical audience, including the elusive male demographic, in fact. Certainly, there are many male-specific content destinations (for the sake of this conversation, we'll just put the discussion of adult-oriented content to the side completely), but one of the best executed that we've seen is the blog The Art of Manliness.
- What Can You Learn From MLB's Digital Content Strategy? in
On Oct. 6, 1845, when the first organized baseball game was played in Hoboken, N.J., (the game was three innings, and the final score was 11-8), no one envisioned the multibillion-dollar sports rights deals that are common place now. For reference, NBC paid $1.2 billion for U.S. broadcast rights to last year's London Olympics.
- Mobile Video Consumption Is Only Going To Grow in
Video Insider on
Of late, executives and pundits in the digital video industry have been discussing the rise of mobile video at numerous industry conferences and in many publications. Of course, consumers are already watching video on mobile devices. Walk on any plane or train, and you'll see numerous people watching movies, TV shows, or user-generated video content on their tablets and phones. We think that mobile video consumer use is poised to skyrocket even further (we're talking true hockey stick growth here). What will drive that growth?
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- Home Depot Ramps Up Mobile Spend
(Online Media Daily on
It's not surprising to see Home Depot pursuing mobile video with this Twitter/Weather Company campaign. Lots of people are talking about mobile video, but we think even more people will be talking about mobile video advertising in the next 3-5 years. Mobile video usage, like many consumer technologies, is growing extremely fast and it will only grow more. As devices become more powerful, and as bandwidth increases, smartphones will become the TV in everyone's pocket. No, the mobile video landscape will not look like TV, but it will be ad supported, of course. In most cases, the ads will resemble the snack-sized mobile video offerings - short and to the point.
- AOL Partners With Kaltura, Extends Video Reach
(Online Media Daily on
We all know there's a huge demand for premium video content across the web. We think this deal makes perfect sense - offering publishers premium video content and expanding the footprint and reach of The AOL on Network's. Kaltura's also extends the reach of The AOL on Network premium video cross-platform. If you look at digital video stats and projections, that's the future for digital video - video on every device - tablet, smartphone, XBox, Google TV and other over-the-top video devices and services.