Katie PetrilloMember since February 2013Contact Katie
- Marketing Manager Punchbowl
- LinkedIn: http://www.linkedin.com/groups/Digital-Marketing-Moms-4814308/about
- Twitter: @punchbowltrends
- Framingham Massachusetts
- 01701 USA
Katie Petrillo is a B2B Marketer for Punchbowl, the leading celebrations site for moms. She writes about marketing to moms on the Punchbowl Trends Blog and you can find her on Twitter @PunchbowlTrends.
Articles by Katie All articles by Katie
- The Art Of Entertaining: 4 Tips For Marketers in
Everything we do to plan, celebrate, and commemorate important occasions is making the transition to the digital world. Today, the modern event planner uses new web and mobile technologies to make their lives easier. Invitations have transitioned online. DIY is on the rise because of sites like Pinterest. Social media and blogging have made it easy to visually document and share party ideas. Party hosts - the majority of whom are women - turn to the web to find everything from recipes and decorations to favors and supplies.
- 5 Ways To Reach Digital Moms In 2014 in
Moms rely on technology more than the average American. Not only are moms connected all day, but smartphones, tablets, and social media are critical to their everyday life. As the household CEO, much of mom's daily life - from ordering groceries to paying bills to sending birthday cards - is online, using technology that didn't exist 10 years ago. For most moms, new technology is a time saver.
- 5 Trends That Might Impact Marketing To Moms In 2014 in
The marketing landscape is crowded -- and it's harder than ever to reach moms. One way to get ahead of the curve is to take an early look at some trends and factors that might impact marketing to moms in 2014. What's changing? What will stay the same?
- 3 Big Content Challenges And How To Tackle Them in
Content marketing doesn't have to be a burden for brands. There are several ways mom-focused brands can tackle particular issues around content marketing.
- How To Pick The Best Social Media Network For Your Brand in
It's easy for marketers to become overwhelmed by social media. There are so many social networks, and each one can seem essential to your brand's success. However, it's not necessary to spend resources on them all. Rather, pick the channels that make the most sense for your brand. There are two key steps to determine which social networks are right for you. First, identify your brand's audience and goals. Second, understand the strengths that each social network offers to brands.
- How To Bring The Seasonal Out Of Your Brand in
Labor Day is just a few weeks away. After the unofficial end to summer, the floodgates will open to fall festivities, Halloween, and the winter holidays. Now is the time for brands to consider how they will reach moms during this valuable time of year. To help, I've put together some pointers for mom-focused brands to help them make the most of the major holidays in the latter part of the year.
- Why Your Social Media Strategy Needs Quality Content in
Marketing Daily on
To pique interest, encourage sharing, and keep customers returning for more, brands need to think about the quality of their content. Here are four things to consider as you try to stand out in the crowded world of social media.
- Can We Clarify The Word 'Mobile'? in
In a digital marketing survey we send to brand marketers and agencies, we ask for the topics they're most interested in right now. Mobile is consistently the most popular subject with this audience, and that makes sense to me. I see a huge number of blogs and articles on search, advertising, and commerce for mobile everyday. However, the question gnawing at my brain is, have we spelled out the meaning of "mobile"?
- Focus On Her Interests, Not Her Age And Gender in
A few weeks ago, iMedia hosted its InFocus Summit, which placed a spotlight on digital women and moms. Many of the speakers discussed how brands are not reaching this powerful audience, and the need for marketers to bridge this gap. I agree: It's time for brands to focus on a woman's interests and priorities, rather than her gender or age. I touched on this idea in my last Engage:Moms column but iMedia reinforced my thoughts.
- Get Your Alcohol Brand Invited To The Party in
Marketing Daily on
The celebrations industry provides new opportunities for beer, wine, and spirits brands. Party hosts spend freely to make the event a success, and alcohol often tops the list of items purchased. Brands that position themselves in front of party hosts and their guests at the right time will reap the rewards.
Comments by Katie All comments by Katie
- How Brands Can Celebrate Moms ... And Help Moms Celebrate
Moms are VIP, that's for sure! Great article, Maria. At Punchbowl, we're giving some love to all the mothers out there with a Mother of the Year contest - nominate your mom, or any mom you know :) http://www.punchbowl.com/mother-of-the-year-contest
- Mobile Soars, But Future Appears Multiscreen
(Online Media Daily on
So true! Multiscreening is without a doubt the future (the present!) for consumers - we recently posted an article for marketers with ways to keep consumers attention one device in a whole of SO many: http://www.punchbowl.com/trends/blog/post/how-to-keep-moms-attention-on-a-tablet
- Hitting The Top Shelf With Digital
(Marketing Daily on
Really great article Paul. With an industry as vast as spirits, finding specific insights on consumers to zero in on can be difficult. We recently addressed the inherent role of spirits in celebrations & holidays, and the specific ways spirits brands can get in front of this market, like product information, social media & digital advertising. Feel free to check it out: http://www.punchbowl.com/trends/white-papers/the-role-of-beer-wine-spirits-in-the-celebrations-industry
- Creating A Better Brand Experience On Her Tablet
Hi Ken, Thanks for commenting. It really comes down to the engineering behind the sites, but it's good to know there will be a solution to make changes to both mobile & desktop at the same time.
- Moms Utilize Social Media, Online Spending
(Online Media Daily on
Really interesting data in here Gavin. Smartphones are certainly popular among moms, but tablets are also on the rise, with 97% of moms making a purchase from a tablet last month. One of the biggest questions is how a brand can keep mom's attention on one device when she is distracted by so many others. We touched on this earlier in the week: http://punchbowl.us/13jbeQy
- A Real Catch: How Baseball Connects With Mom
Patti, great article. I love how you make the connection between moms and unlikely industries (Baseball, automotive, etc). It's nice to have a fresh perspective!
- The Path To Purchase Is Lined With Content
This is a great article, Holly. I couldn't agree more that keeping your content simple and straightforward is sometimes the most effective way to supports mom in their purchase decisions. They don't have time for complicated. We recently wrote a similar article - great website, incorporate technology, fellow mom feedback - all essential to successful content: http://www.punchbowl.com/trends/blog/post/5-ways-to-up-your-brands-influence-with-mom
- Smartphones Rule
Thanks for sharing these survey results Stephanie. Very true about the app development, if a retailer or brand has a great app that helps moms make their lives easier or give them the information they need, they'll keep using it. Between smartphones and tablets, apps are becoming much more important.
- Get Your Brand In Front Of Party Planners
It's very true - good, quality content that is relevant will do a lot better than content that is just peppered with keywords. Great content first, then keywords and you'll be on your way to a higher ranking.
- It's Time For Brands To Take Stands On Issues
International Women's Day is Friday, and is a good place for brands to start, especially if they plan to focus on the mothers out there. Last year, Coca-cola did a campaign around IWD and got themselves involved in a few women's-centric issues.