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Holly Pavlika

Member since September 2012Contact Holly

Holly Pavlika, an award-winning creative marketing and social media veteran, and SVP, Marketing & Content at Collective Bias, an Inmar company. Holly is also the founder of MOMentumNation her blog on marketing to moms leveraging social media. Prior to launching MOMentumNation, Ms. Pavlika established MOMentum while serving as the Executive Creative Director and Managing Director at Big Fuel, a pure play social media agency.

Articles by Holly All articles by Holly

  • Best Practices For Spotting Instagram Follower Fraud in Marketing Insider on 09/25/2018

    Suspicious activity includes dramatic increases in engagement over a very short period of time just after a significant algorithm change.

  • 7 Tips For Handling Ad Blockers in Marketing Insider on 08/09/2018

    The people have spoken, loudly and clearly: They don't want or trust advertising messages. So what's a marketer to do?

  • An Influencer's Perspective On Amazon Spark in Marketing Insider on 02/14/2018

    After Amazon Spark launched a few months ago, we conducted a study of our influencer community and found few even knew about Amazon's foray into influencers. We had the opportunity to speak with one of our influencers who was invited to join the program. She provided her assessment of the platform and what Amazon Spark needs to do to satisfy influencers and make its program more successful.

  • Will Pinterest Be The Platform That Proves ROI? in Marketing Insider on 02/05/2018

    Pinterest's unique capabilities as a social shopping platform make it the gift that keeps on giving for brands and influencers who leverage the tool to increase ROI. In our experience, Pinterest leads all other social networks for driving traffic to our influencer community's blogs: 67% of social referral traffic is directed from the platform.

  • New Study Shows Exclusives Keep Teen Shoppers Loyal in Marketing Insider on 01/03/2018

    While the world tends to focus on millennials, 13% of the U.S. is made up of teens between the ages of 10 and 19. Did you know that teens hold $44 million in spending power?

  • Millennial Moms Are Asked 9.6 Times A Month For Recommendations in Marketing Insider on 11/10/2017

    Everyone wants to earn their fair share of the $2.4 trillion of spending power moms hold in the palm of their hands. One in five moms is a Millennial and according to an extensive study by Goldman-Sachs, the average age of first-time mothers is closer to 30 years old than ever before, meaning they are on the older end of the millennial age bracket. Millennial moms are older, more experienced and more educated (a record number hold college degrees) than previous generations when they become a mother, factors that should be taken into consideration - but, as marketers and retailers, we're missing the mark.

  • It's Time To Change #metoo to #nomore In The Ad World - And Beyond in Marketing Daily on 11/09/2017

    IPG just announced it has a zero tolerance policy in light of all the recent allegations and news reports in the wake of the Weinstein fallout; women can only hope that Chairman/CEO Michael Roth's announcement is something he upholds and that other companies follow suit.

  • Using Data To Reach The Multicultural Shopper in Marketing Insider on 10/19/2017

    Over the next few years, the retail landscape will change in some very fundamental ways. None of these changes will be bigger than the impact felt from the rise of the multicultural shopper.

  • Holiday Gift Searching Happens All Year Round in Marketing: CPG on 09/22/2017

    Holiday retail sales during November and December of 2016 increased 4% over 2015 to $658.3 billion, according to a report from the National Retail Federation. While this time period has traditionally been viewed as the most important for sales, consumers are increasingly purchasing holiday gifts throughout the 12 months of the year.

  • The Best-Sponsored YouTube Content Isn't Dedicated To The Product in Marketing: CPG on 08/09/2017

    YouTube is, without a doubt, a force to be reckoned with. In fact, Victor Anthony, a tech analyst from CNBC, recently said if YouTube were a stock, it would have a value of $75 billion. Did you know that YouTube reports that its audience is almost one-third of the entire Internet user base accounting for 1+ billion users? And the viewership increases by 60% year after year, according to Google. It's no wonder that brands are looking to YouTube for sponsored content.

Comments by Holly All comments by Holly

  • Bot Or Not? The Solution To Influencer Marketing Fraud Post-Cannes Lions by Ryan Detert (Marketing Insider on 07/19/2018)

    We agree that great strides are being taken within the influencer marketing industry to crack down on fraud and increase measurement transparency between influencers and brands. We even took the step this week to raise the standards for the industry by declaring our dedication to cleaning up the influencer mess, so to speak.However, we disagree that industry events like Cannes will be the drivers of change. Instead the change should come from within the influencer marketing companies, brands, and agencies who are demanding the authenticity. Our industry shouldn’t have to wait for major events to address concerns, instead take a hard look within to see what can be done to hold everyone accountable and raise the bar for an industry standard.

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