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• The 10 Luxury Brands Millennials & Gen Z Most Want To Own in Engage:Millennials on 02/10/2017
  

  Young consumers today have a shifting definition of luxury, and luxury brands are facing an uphill battle with these young consumers, who don't automatically think a high-end heritage brand is cool because it has a high price tag and often value travel and experiences over costly jewelry, shoes, and bags.

• 3 Things Millennials Women Do More Than Millennial Men in Engage:Millennials on 01/13/2017
  

  We compare young males' and females' behavior in every survey we do, and while these generations might be known for their gender-blurring tendencies, there are, of course, major differences in their behavior beyond social media.

• Millennials' And Teens' Top 20 News Sources in Engage:Millennials on 10/14/2016
  

  At this point, less than one in ten 13-33-year-olds says they are buying newspapers each month, and only 4% are paying for online news site access-but that doesn't mean they aren't interested in the news. Our monthly survey revealed that 69% of 13-33-year-olds follow the news some or all of the time-and the top reason they do is because they like to be informed and in the know.

• 3 Stats That Show How Millennials And Teens Are Disrupting Entertainment in Marketing: Entertainment on 09/15/2016
  

  In our recent monthly survey on entertainment, we looked into young consumers' spending on everything from TV to the written word, asking them "In an average month, which of the following forms of entertainment do you spend money on?" Their responses paint a clear picture of their disruptive tendencies, and how their spending supports the non-traditional media access that has upended multiple industries. Here are three stats that illustrate their entertainment revolution.

• 3 Stats That Show How Millennials And Teens Are Disrupting Entertainment in Engage:Millennials on 09/09/2016
  

  In our recent monthly survey on entertainment, we looked into young consumers' spending on everything from TV to the written word, asking them "In an average month, which of the following forms of entertainment do you spend money on?" Their responses paint a clear picture of their disruptive tendencies, and how their spending supports the non-traditional media access that has upended multiple industries. Here are three stats that illustrate their entertainment revolution:

• The 15 Companies Millennials Most Want To Work For in Engage:Millennials on 07/08/2016
  

  Though Millennials might be changing the workplace culture (and causing workers from other generations strife), they're also highly desired employees. A 2014 study found that companies with 30% of young employees in higher roles saw "aggressive growth," and those with 21% and under showed "no/minimal" growth. But where do they most want to work? In our most recent monthly survey, we asked 800 18-33 year olds to tell us the company they'd most like to work for to find out.

• Why Millennials Would Rather Stay In Than Go Out in Engage:Millennials on 06/10/2016
  

  Millennials are content on the couch, and a boozy binge-watching session with friends is appealing more to Generation Homebody than a night out partying. Welcome to the age of staying in. Though partying hard may have been a hallmark of youth for generations, Millennials are less intent on pushing boundaries than they are living in the Netflix-and-chill zone. This generation is redefining what a good night looks like-and more than ever it's more about food and couch time than going out on the town.

• 3 Stats On Millennials, Teens, And Social Media in Engage:Millennials on 05/13/2016
  

  How can the importance of social media in Millennials and teens' lives be stated? When we surveyed 13-33 year olds for our quarterly Social Media Tracker, only 2% say they don't use any social platform. Millennials reportedly spend 11 hours and 26 minutes with smartphones daily, and our research shows that messaging and social networking are the two activities they are doing the most on mobile during that significant amount of time. Teens are even more likely than older Millennials to use their phones for social networking. According to our recent monthly survey delving into social media behavior, four in ten 13-33 year olds admit they are addicted to social media.

• Millennials Sound Off: 5 Wedding Trends They're Seeing Right Now in Engage:Millennials on 04/08/2016
  

  Millennials are putting their own spin on wedding traditions, and doing "I do" their way. As more and more Millennials walk down the aisle, and more of their peers are attending weddings, this influx of brides, grooms, attendants, and guests is a boon to some brands-so we're continuing to keep tabs on the trends the new generation of brides and grooms are ushering in. According to our research, 9 in 10 18-33 year olds have been to a wedding, and almost half (45%) will be or already have attended a wedding this year. As Millennials take over the wedding world, we asked them to tell us what, if any, new wedding traditions or trends they have noticed lately. Here are five they told us:

• Brands Leaving Machismo Behind For Millennial Men in Engage:Millennials on 03/11/2016
  

  When the rose gold iPhone launched last year, something happened that surprised some observers: the pink phone was reportedly a hit with Millennial guys. On the iPhone 6 launch day, several outlets reported that the new color was a draw, and that just as many male customers were lusting after the pink phone as female. One male shopper in San Francisco told Re/Code, "'There's enough guys getting rose gold that it should be called bros' gold.'"

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