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David Rodnitzky

Member since December 2011Contact David

David Rodnitzky is founder and CEO of 3Q Digital (formerly PPC Associates), a position he has held since the Company's inception in 2008. Prior to 3Q Digital, he held senior marketing roles at several Internet companies, including (2000-2001), FindLaw (2001-2004), Adteractive (2004-2006), and Mercantila (2007-2008). David currently serves on advisory boards for several companies, including Marin Software, MediaBoost, Mediacause, and a stealth travel start-up. David is a regular speaker at major digital marketing conferences and has contributed to numerous influential publications, including Venture Capital Journal, CNN Radio, Newsweek, Advertising Age, and Search Marketing Standard. David has a B.A. with honors from the University of Chicago and a J.D. with honors from the University of Iowa. In his spare time, David enjoys salmon fishing, hiking, spending time with his family, and watching the Iowa Hawkeyes, not necessarily in that order.

Articles by David All articles by David

  • On Mobile, Content Marketing is Alive and Well -- SEO, Not So Much in Performance Marketing Insider on 12/02/2015

    "In general, it could be argued from the consumer point of view that the better the search engine is, the fewer advertisements will be needed for the consumer to find what they want." That seems like a reasonable assertion to me - and I'm an advertising guy. Who said this, you ask? None other than a young duo at Stanford named Larry Page and Sergey Brin, back in the late 1990s!

  • Purple Cows, Black Friday, And Green Money in Performance Marketing Insider on 11/06/2015

    Several years ago, I got a purple and white milk carton in the mail. Inside was Seth Godin's great book, "Purple Cow." The premise of the book (and the packaging, for that matter) is simple: Marketing that doesn't stand out gets ignored. To win in today's information-overload world, marketing has to wow the customer (not unlike a purple cow among hundreds of regular black-and-white cows).

  • FPD+RFM, FTW! A Column About Google's Customer Match in Performance Marketing Insider on 10/05/2015

    If the currency of the 2000s (the "aughts"?) was the keyword, the currency of the teens will surely be the audience. Intent-driven marketing is still awesome, but for many businesses, audience-based campaigns are what drive the most scale. So it's no surprise that Google has launched its own audience-based product, called Customer Match.

  • My Career In Online Marketing: Lessons Learned From A Zig-Zag Path  in Performance Marketing Insider on 09/15/2015

    If I gave a commencement speech to a group of high school graduates today, what lessons could I pull from my zig-zag "path" to online marketing that might benefit them? After some thought, I came up with three overarching themes.

  • What do Search Nerds Tweet About? Turns Out, Not Just Search! in Performance Marketing Insider on 08/11/2015

    LeadTail recently analyzed 177,931 tweets from 482 leading US/Canadian search pros to determine what search marketers tweet about. The results - on first glance - struck me as rather banal, but upon closer examination, they may show a shift in the nature of search marketing itself.

  • One Question Will Determine If You Have the Right Employee Or Agency in Performance Marketing Insider on 07/17/2015

    I'm often baffled by how companies make decisions to hire or fire their employees and their agencies. For example, every agency has experienced the pain of a new CMO joining a client company and firing the agency in a matter of days, seemingly without regard to performance or history. And I'm sure most employees have seen strange firings and promotions that make no sense to anyone but the manager making the odd decisions. I think there is a better method, and it's shockingly simple: asking and answering just one question.

  • Am I The Top Online Marketing Writer? in Performance Marketing Insider on 06/16/2015

    Friends, I try not to brag too much about the various honors and accolades I receive, but this one was just too big to not discuss: last week, I was awarded the prestigious Top Online Marketing Writer of the Year Award. The organization that awards the prize - The Top Writers Foundation - has a rigorous process to determine the winner, as noted on its Web site: "At Top Writers we evaluate and rank writers in order to identify the best authors. We have created our proprietary methodology for identifying the best writers and ranking them based on their merits and competitive advantages. This method takes into consideration the changing nature of writing as a whole."

  • No More Keywords -- No More Text Ads, Either? in Performance Marketing Insider on 05/27/2015

    A few weeks ago, Google hosted its annual AdWords live stream to announce the latest batch of additions to its ecosystem. In keeping with tradition, the changes came fast and furious. For me, the most significant changes were a slew of new mobile ad units that deemphasize both keywords and ad text. Essentially, the role of the advertiser is to provide a properly formatted feed to Google and set the right bid amounts, and then let Google determine where and when to show your ad.

  • Steal This Book in Performance Marketing Insider on 04/20/2015

    Every year, agencies give away millions of dollars of free information. Go to virtually any agency website and you're likely to see dozens of whitepapers, webinars, blog posts, and interviews chock-full of free information on how to improve online marketing. And most of this isn't high-level, vague garbage but rather detailed tactical techniques that should actually drive real value to anyone who digests them.

  • Better RFPs: A Field Guide For Agencies And In-House Teams in Performance Marketing Insider on 03/24/2015

    I have a lot of SEM agency friends who refuse to participate in RFPs (requests for proposals). Their rationale usually boils down to this: if you (e.g., the agency) wasn't involved in writing the RFP, you aren't going to win. Or to put it another way: With most RFPs, the "fix is in" -- there's an agency that has already won, but the marketing team has to go through the RFP process to appease procurement.

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