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Assaf Henkin

Member since March 2002Contact Assaf

Assaf is a leading global thought leader, executive and entrepreneur in the marketing technology sector. He has over 15 years of experience in web-based e-commerce, digital advertising, and content platforms, building scalable products that allow marketers to generate the most impact across channels, devices and formats. As Chief Insights Officer at Amobee, Assaf helps brands leverage the most advanced, predictive data intelligence to analyze content and consumer engagement across the web, social, mobile and video, using Amobee’s Brand Intelligence technology to drive scalable results through actionable insights. Prior to joining Amobee, Assaf was the co-founder and COO of Kontera, a big data marketing technology provider, which was acquired by Amobee in 2014. Under his leadership, Kontera’s products and insights served some of the world’s largest and advertising solution providers. Prior to co-founding Kontera, Assaf served as a technical lead on building large scale e-commerce applications at iXL, Inc.

Meet Assaf at MediaPost Events

  • Assaf attended OMMA Global at Advertising Week, March 17, 2010

  • Assaf attended OMMA Performance, January 25, 2010

Articles by Assaf All articles by Assaf

  • What Sports Can Teach Marketers About Audience Insights in Marketing: Sports on 05/18/2017

    For anyone tuning in to an NBA game during the playoffs this year, the endless stream of three-point attempts being launched is ample evidence of how the use of analytics has revolutionized the game over the last few years. Less obvious, but just as impactful, is the role big data has had in behind the scenes efforts of sports franchises. Filling millions of empty seats takes a huge amount of audience data, as well as a deeper understanding of consumer mindset, and sports teams are extremely aggressive in adapting new technologies in an effort to both better understand and more effectively communicate with their fanbases.

  • Delivering Scalable, Effective Advertising With Cross-Channel Agility  in Marketing Insider: Cross-Channel on 02/08/2016

    Actionable, applicable data is the cornerstone of effective cross-channel marketing but with consumers switching between so many devices and channels, data has become increasingly difficult to parse and make sense of.

  • Closing The Moment Marketing Gap In 2016 in Marketing Insider: Cross-Channel on 12/28/2015

    To create engaging, branded experiences across paid, earned and owned media, brands and agencies need to consider adopting a data-driven, agile approach to marketing, especially if they are to maximize impact and media spending efficiencies in the moments that matter most to their audience.

  • Why Mobile Is Driving A Cross Channel Holiday Strategy in Marketing Insider: Cross-Channel on 11/09/2015

    Now that nearly 60% of the U.S. population owns a smartphone, there are more consumers with the means to shop from their mobile devices more than ever. Consider optimizing your campaigns towards best performing mobile sites and audiences, with a clear "buy now" call to action.

  • Cross-Channel Engagement: The Next Big Thing In CPG in Marketing Insider: Cross-Channel on 09/14/2015

    Brands that have the foresight to plan for cross-channel media activation - offline, video, display, mobile and more - are extending the influential power of social marketing and creating new opportunities to become a part of the online and offline moments throughout the customer's journey.

  • The Five Most Popular NFL Teams: What Big Data Can Teach Us about Real-Time Marketing  in Real-Time Daily on 09/17/2013

    In football, success is often determined not by knowing where the ball is, but figuring out where the ball is going to be. With marketing, that type of downfield vision is just as important. Predictive analysis of consumer interest offers brands a competitive advantage in planning their marketing efforts. As real-time marketing is becoming an increasingly important social media tool around the NFL season (think how Oreo leveraged the Super Bowl blackout on Twitter), we were curious which teams were the most popular as a way to determine which teams and games brands should prepare their real-time marketing efforts around. Just as importantly, we wanted to know why particular NFL teams are popular to help indicate the likelihood of their popularity wavering through the course of the season.

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