- Three Reasons Why Surveys Should Be Part Of Your Content Marketing Strategy in
Content Marketing Insider on
07/17/2014
If you're a content marketer and you haven't conducted a survey with your prospects or customers yet, you're missing out. Here are three reasons why content marketers should incorporate surveys into
their overall strategy.
- Why (And How) To Use Content Marketing To Talk To Customers in
Content Marketing Insider on
05/30/2014
With customer marketing, we have the unique opportunity to further engage people who are already loyal fans of our product or service. And yet, more often than not, customer-marketing efforts get
pushed to the sidelines in the never-ending quest for new prospects. Your customers deserve to be treated to content marketing designed expressly for them. Here's how to accomplish this:
- Establishing Your Company's Voice Through Content Marketing in
Content Marketing Insider on
05/02/2014
Whether you're creating your next eBook, infographic, or customer testimonial video, your content marketing should always be an expression of who your company is at its core. Here are four ways to
establish your company's voice, and ensure that it gets a chance to shine in every way you communicate:
- Three (Quick) Tips To Creating Better Content, Faster in
Content Marketing Insider on
04/04/2014
It can be a hard, time-consuming process to create great content. Or, with a well-thought out strategy, it can also be fun, fast, and gratifying. Here are three quick tips to help you write,
repurpose, and repackage content that engages your prospects without taking you all day to do it.
- The Three-Martini Lunch Is Back -- And It's Called Content Marketing in
Content Marketing Insider on
03/07/2014
Decades ago, the "three-martini lunch" was famous (or infamous depending on your viewpoint) for the pure luxury of time (and liquor) it offered business executives during the middle of the day. For
the advertising industry, this lunch gave the Don Drapers of the world the opportunity to sell prospective customers and clients on how their marketing ideas would change their businesses forever.
Fast-forward to today, and this cocktail-laden lunch just isn't an option for most business professionals. What we do have today, however, is content marketing, which is arguably more effective than
any martini at getting a prospective customer to say "yes" to your product or service. Here's how to apply the ideas behind the three-martini lunch to make your content marketing simply intoxicating
to prospects (minus that awful hangover):
- Content Marketers: It's OK to Talk About Your Product in
Content Marketing Insider on
02/07/2014
I could never be in sales. It's not that I don't like to "sell" in my writing -- in fact, I think as content marketers, we all, to some extent, channel our inner salespeople. But as marketers, we're
allowed to do so in a much more indirect way, introducing the context within which someone might want to purchase our product or service rather than saying overtly, "Here's my product and have I got a
deal for you." But in some cases, being subtle in our content marketing may also be doing us a disservice.
- How to Grow A Content Marketing Team In 2014 in
Content Marketing Insider on
01/14/2014
Now that marketing has become a truly revenue and data-driven discipline, we marketers can rejoice in the fact that we're able to make a tangible impact on our businesses. But this also means that
we're accountable for hitting revenue targets that are, in most cases, going to be exponentially larger this year than they were last year. Thankfully, we no longer need to sell our organizations on
the value of content in meeting these goals, especially in B2B. Content in all its forms has demonstrated its value along the entire marketing funnel. However, the idea of a content marketing
"department" might be a fairly new concept for many organizations. So how can you go about hiring effectively for this group?
- Recognizing The Business Value Of Great Storytelling in
Content Marketing Insider on
11/26/2013
It used to be that choosing a college major in any "content-related" discipline was the equivalent of an employment death sentence. English, philosophy, history, you name it -- merely mentioning the
possibility of focusing on any of these areas would make even the most well-intentioned parent of the '80s and '90s cringe, sigh, and cross their fingers in the hopes that their children would, above
all else, not move back home at the end of it all. Fast-forward to today. As I write this, a quick search for "content marketing jobs" yields 160 pages (not positions, but pages) of results on
CareerBuilder.com and 27,532 actual positions on Indeed.com.