Articles by John All articles by John
- Some Business Rules Are Meant To Be Broken in
Television News Daily on
12/01/2017
If you want tomorrow's dollars, you need to play by tomorrow's rules. If you advertised locally in an episode of a show, it makes sense that you'd like that advertising to be shown during the on-demand version of that show. Yet because of old business rules, you can't.
- Clearing The Blurred Lines Of On-Demand in
Video Insider on
12/06/2013
Free On-Demand as a platform for the multichannel video programming distributor (MVPD) and programmers is maturing into a stone-cold winner, and I'd venture to say that within the next 18-24 months, advertising-supported Free On Demand could become the most valuable inventory available in the entire television ecosystem.
Comments by John All comments by John
- Why Have TV Viewers Stopped Channel Surfing?
by
Dave Morgan
(Media Insider on
11/16/2017)
Dave,Good piece, and from reading the comments you have the media math folks working hard on figuring out the numbers. I am still waiting for the answer to the title of the piece. "Why have TV viewers stopped channel surfing" Could be that Channel surfing is an analog reference to how we used to find programming to watch, we would scroll through the analog channels rapid fire, looking for something to catch our eye. In today's digitally delivered environment, you cannot channel surf like you used to. In the digtial delivery system, each channel that you land on has to be delivered to your set top box, that delivery takes milli-seconds longer than it used to, and that delay has rendered good old channel surfing pointless. Think back to your youth, I am sure you had an early remote in your hand and would rapid fire change the TV channel and you could tell if you landed on anything worthwhile. That rapid fire trial and error is mostly gone. CTAM did an interesting study a few years back that should be revisited, "How do you find content" Top 5 answers Turn the TV On Check your DVR Check the onscreen TV Guide Flip to a few of your favorite channels Check the On Demand menu. I am sure that On Demand would now jump up the list. Also do you remember the concept of LOP "least objectoinable program" that is how we used to settle on content to watch. I can live with this show, while I wait for the show I really want to watch comes on in 30 mintues. those days are also gone. In today's On Demand/DVR world, you don't have to settle. You can watch WHAT you want, WHEN you want, on the device that is most convienent for your viewing circumstances. that is what I call control. To me that is WHY viewers have stopped channel surfing, because they CAN.
- OpenAP Raises Questions Amid The Praise
by
Karlene Lukovitz
(Audience Buying Insider on
03/17/2017)
In reading the coverage of OpenAP this week I am left with many questions the most obvious is "what specific inventory is this going to work with and for?" I read "linear inventory" does that mean the inventory on the primary distribution platforms through the MVPD pipes? This is where 95+% of the impressions and revenue sits but for the life of me I cannot imagine how that would actually work. If it is planning identification as the comment from Mr Wiesenfeld suggests I agree that's nice but who cares. This really works when it is applied to alternative distribution platforms such as OTT, Apps, TVE, maybe, VOD, doubtful without DAI. Basically, nice press release but where is the real actionable information? Will this be just another unresolved cliff hanger?
About Edit
You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.
